Menu design is an important part of restaurant management activities. The ultimate goal of menu design is to promote sales and make money, not to design recipes. Recipes are catalogues and brochures provided by restaurants. It is a restaurant's consumption guide and the most important business card.

1, menu is a means of catering promotion: a well-prepared menu can make customers feel comfortable and pleasing to the eye, make customers feel the careful management of the restaurant, and urge customers to donate their own money and order more dishes; Moreover, the menu content can be used to guide customers to try high-consumption dishes, thus increasing the income of restaurants.

2. Recipes are both works of art and promotional materials: recipes are undoubtedly the main advertising materials of restaurants. A well-made menu can not only enhance the dining atmosphere, but also reflect the style of the restaurant and impress the guests with the food listed in the menu. Some recipes can even be regarded as an art, which can be appreciated and kept as a souvenir, bringing guests a wonderful dining experience.

3. Menu is the bridge between consumers and receptionists: consumers choose their favorite dishes through the menu, receptionists recommend the restaurant's signature dishes through the menu, and they start talking through the menu, so that they can exchange information and form a good two-way communication mode.

4. The menu symbolizes the characteristic level of the restaurant: the dishes, beverage varieties, prices and quality on the menu can show the characteristics and level of the restaurant products, thus leaving a beautiful and deep impression on the guests. Delicate recipes with unique design will often increase customers' appetite, and they are full of color and fragrance, hoping to produce saliva.