2. Similarly, there is promotion. Promotion is to let more people and organizations know and accept their products, services, technologies, cultures and deeds through traditional advertisements in four major media (newspapers, radio, television and internet), so as to achieve the purpose of publicity and popularization.
3. Through website link exchange, advertisement exchange, content cooperation and user resource cooperation. , can achieve the purpose of mutual promotion between websites with similar goals, among which the most commonly used resource cooperation method is the website link strategy, which uses the website traffic between partners to promote each other.
4. Simply put, the concept of blog marketing means that a company or enterprise uses blog, a network interactive platform, to publish and update the relevant general situation and information of the enterprise or company, and pay attention to and reply the relevant questions and inquiries of customers on the platform in time, so as to help the enterprise or company obtain the top ranking of search engines for free through a powerful blog platform, thus achieving the purpose of publicity.
Extended data:
The purpose and function of network soft text promotion (tweet);
Since the middle and late 1990s, soft writing has occupied a very important position in China's marketing dictionary, because it once created market miracles for many products at a very low cost. Over time, with the enhancement of consumers' discrimination ability, consumers have a strong immunity to traditional soft texts, which leads to the gradual loss of the functions of traditional soft texts.
With the prosperity of the Internet, the future development direction of soft text is "network hidden soft text advertisement"-applying the kung fu of soft text to every link of network marketing promotion. The promotion function of network soft text, the purpose of soft text promotion is to publicize the brand of enterprises and pave the way for stimulating the sales of products. In the network age, an excellent network soft article can spread quickly and widely at the lowest cost.
We can see that many small and medium-sized e-commerce websites or traditional enterprises did not invest more money in traditional media advertisements such as print or TV in the early stage of growth, but chose online soft text promotion to let enterprises spread their names and brands quickly with the help of the network in the early stage of growth. The soft text in the promotion of soft text must show the values and mission of the enterprise, rather than simply promoting it for promotion, otherwise it will be a lifeless advertisement.
The marketing function of network soft text, the purpose of soft text marketing is to realize the transaction of enterprise products or services, and transform it into network purchasing power through network traffic. The e-commerce market has become the fastest growing market, and enterprises engaged in e-commerce operation with soft text have emerged in the economic field.
Take Taobao merchants as an example, both individual Taobao shops and e-commerce companies in Taobao Mall have invested a lot of human and financial resources to develop soft text marketing market, and use online soft text to guide traffic and improve the click-through rate of websites or products, thus promoting product transactions. The traffic brought by soft text marketing is stable, continuous and valuable, which avoids the waste of residents who simply buy traffic through bidding consumption or alliance advertising.
The function of website keyword optimization, the core of website keyword optimization is external chain and content, and soft text is the embodiment of external chain and content. With the help of soft text, website optimization engineers publish external links in forums, blogs, question and answer platforms, etc. , so as to optimize website keywords.