The rise of the single economy industry is due to more and more single people. With the improvement of social consumption level, singles pay more attention to the quality of life, which brings new business opportunities to some industries.
One's economy refers to the business opportunities brought by single people who attach great importance to the quality of life and advocate high-consumption life. In addition to the continued prosperity of single apartments and single packages, other industries have launched a "one-person economy" for single people.
For the emergence and development of single economy, experts in the industry believe that it is not only the necessity of market economy development, but also the necessity of social transformation. At present, the pressure of social work and the high cost of living are the reasons for the late marriage of urban men and women. In this regard, they suggested that the public accept and understand them with a tolerant attitude and give them more understanding and care.
As we all know, the consumption structure of single people is different from that of families. Statistics show that single people's propensity to save is obviously lower than that of families, but their marginal propensity to consume is much higher than that of families. Singles are mainly concentrated in white-collar workers and the middle class, and these people not only have weak consumption concerns, but also have strong consumption power, which is an important factor for the rapid rise of the single economy. As far as the future development trend is concerned, if the vitality of the single economy is to continue, it needs not only the growth of the single team, but also the producers and sellers to grasp the changes in the market and meet the needs of consumers. With the growth of single people year by year, the market has formed a part of relatively fixed consumer groups with the same characteristics, which will inevitably promote the development of related service industries, produce more service categories, create more new jobs, and promote consumption. At the same time, producers and sellers should also firmly grasp the changes in market demand to meet the consumer demand of this group. At present, in Beijing, Shanghai, Shenzhen, Guangzhou and other big cities, the single economy has blossomed in the fields of consumption, investment and culture.
However, some experts believe that although the single economy is full of vitality, it still contains some uncertain and unstable factors. Singles have driven the single economy, but they are also facing the risks brought by the single economy, such as "blind impulse consumption" caused by self-enjoyment, uncontrolled consumption and low propensity to save, which is likely to make them face the risk of needing money but not spending it. At the same time, some banks attract credit card users through high consumption and low interest rates, while singles are willing to experience the pleasure of spending first and then repaying, but spending beyond the budget often becomes a hidden danger in their later life, thus making single white-collar workers fall into a difficult life.