Generally, the price of special dishes should be set higher, so as to obtain relatively high profits to make up for the lack of gross profit of other dishes, so as to ensure that the store as a whole can obtain higher profits. For example, the overall average gross profit of stores is about 40%, and the gross profit of specialty dishes can be set at 50%.
Hot pot restaurant dishes pricing: pricing at a loss, attracting popularity with special dishes.
Special price is to make the dishes in the eyes of customers, value for money and low price, thus stimulating customer consumption. In this regard, Chongqing hot pot franchise chain stores can launch a number of special dishes in a fixed period of time, or they can launch fixed special dishes every week, or they can launch special dishes every day. They can also flexibly launch special dishes according to changes in the catering market to attract more customers at low prices and boost the popularity of joining hot pot restaurants.
The reason is that the timely launch of special dishes to benefit customers can drive other sales, cater to the public's psychology of seeking benefits and increase turnover, which is one of the smart promotion methods suitable for the market.