Quanjude lost three years' profits in three quarters because of price reduction measures. Therefore, the current operating conditions of Quanjude are gradually improving. Quanjude, as an old Beijing roast duck restaurant, will lose three years' profits in three quarters, or there will be problems in its operation. The price of Quanjude roast duck has been complained by consumers for a long time, but Quanjude did not actively reflect and respond to this matter, but continued to go its own way. It can be said that the current situation of Quanjude is entirely caused by itself. Consumers are the group that supports Quanjude's reputation and word of mouth. However, the prestigious Quanjude seems to have forgotten that it is the recognition of consumers that has made Quanjude today. Quanjude ignored consumers' ideas and was finally abandoned by consumers.

If you want to survive, Quanjude must speak out. No matter what the cost, you must support the old brand Quanjude. In fact, as a time-honored brand with a long history, Quanjude continues to go on, which is also what consumers are happy to see. However, Quanjude wants to survive in today's diversification, and its business philosophy must be changed. Now Quanjude is already cutting prices sharply. It used to cost seven or eight hundred for several friends to eat Quanjude roast duck together. Now, four or five hundred is enough. It can be seen that Quanjude is also aware of its own shortcomings and is trying to correct the mistakes in its previous operations.

Quanjude will be recognized as an old brand in the future. After all, it is still widely circulated that coming to Beijing without eating Quanjude means coming to Beijing for nothing. Therefore, Quanjude will be well-known as long as it reorganizes its operations and then diversified its roast duck production. As long as it caters to the needs of consumers, Quanjude can still look forward to the future.

It's really painful to lose three years' profits in three quarters. The most important thing is to make a comprehensive rectification after learning from it, which is the most important thing.