In order to completely reverse this situation, we must learn to cooperate, maintain a good cooperation situation while fair competition, and escape from the intensifying whirlpool of price reduction. Another example is Shenzhou and Wan Jiale, two large water heater manufacturers. The slogan of "Shenzhou" is "Leisure in China, pursued by thousands of families", while the slogan of "Wan Jiale" is "Wan Jiale Rising in China". Their respective advertising languages all contain each other's product brands. In this way, both sides can make a name for themselves and make a profit. You send the customer to me, and I will send the customer to you. Two kinds of water heaters quickly entered thousands of households, which brought huge profits to the two enterprises. They cooperated in the competition and achieved a win-win situation. First, competition without cooperation can only lead to mutual losses, especially unfair competition that ignores morality, and its final result can only be to harm others and yourself. Educate students against unfair competition. Second, competition and cooperation are the relationship of unity of opposites. There is competition in cooperation and cooperation in competition, thus educating students not to forget cooperation in competition. Because competition and cooperation are unified. Cooperation cannot be without competition. Without competition, cooperation is a backwater. Cooperation is for better competition. The better the cooperation, the stronger the strength and the greater the possibility of success. Competition cannot be without cooperation. Competition without cooperation is lonely and powerless, it is "life and death" or both.
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Interpretation of "competition": competing with others for your own interests. (Modern Chinese Dictionary, page 67 1) means to do better than others or win something. The word "competition" comes from the Latin word "competere", which means "working together or (com) seeking some common interests". Based on the original meaning of the word, real competition refers to working together or working hard when cooperating to achieve a certain goal.
The result of competition is survival of the fittest. As Darwin's theory of biological evolution said: "The fittest survive, and the unsuitable are eliminated." Competition is a contest of strength, the strong can survive and develop, and the weak can be eliminated or destroyed; Competition is also a contest of wisdom. Talented and capable people win, mediocre people fail. In real life, competition is everywhere, all the time.
Classic famous saying
The real problem is not that you do better than in the past, but that you do better than your competitors.
Donald crixus
Competition cultivates enterprise, perseverance and bold initiative in a wide range.
-Lenin
When the starting gun goes off, you have no time to watch your opponent run. Only tomorrow is our competitor.
—— Ma Yun
To be a leader, no matter what industry you are engaged in, you must do better than competition.
-Li Ka-shing
No matter how cruel the competition is, people should not abandon their warmth.
-Socrates
The lasting competitive advantage is to surpass the learning ability of competitors.
Gaias
The husband does not dispute, and the world cannot contend with it. In ancient times, the so-called song was the whole person, so it was not empty! Sincerely return.
-Lao Dan's Tao Te Ching
The competition between people depends on personality, and the competition between enterprises depends on culture.
Hong Zhanhui
Good competitive psychology and proper competitive spirit are the driving forces for career success and personal progress.
-Kōnosuke Matsushita
A horse will never gallop without being chased and surpassed by another horse. -Ovid
Classic material
Competition improves vitality.
Jaguar is an endangered animal. A pair of jaguars live in Peru's National Zoo. In order to protect it, people have planned 1500 mu of mountains from nature to build a tiger garden. There are mountains and water, indoor air conditioning, and flocks of cattle, sheep and rabbits for tigers to eat. It's a tiger's paradise. Strangely, no one has ever seen a tiger catch its prey. It only eats the meat sent by the administrator. It often lies in an air-conditioned house, eating and sleeping, getting fat and often getting sick. Later, a citizen said, "Tigers are forests. You can't just let a group of small animals eat grass, at least you have to let a leopard. " The leader of the Tiger Garden thought it was very reasonable, so he caught three leopards and threw them into the Tiger Garden. This move really worked. Leopards not only compete with jaguars for food, but also often threaten their safety. Jaguar no longer sleeps late, and from time to time, it rushes to the leopard to provoke impudently. It didn't take long for the jaguar to regain its vitality and health, and also let the tigress give birth to cubs.
Material inspiration: the battle between tiger and leopard is not only the "law of the jungle". Under the action of competition, Jaguar's extraordinary vitality and viability were stimulated, and its vitality was improved.
Survival competition is the main external condition to improve ability, and competition and pressure are the basis of animal evolution. Because the development of animals is relatively passive, the competition and pressure of living environment are often the key factors to promote their development.
Applicable topics: stress and motivation, * * * survival * * glory, the potential of life.
Luneng stood out and won the hearts of the people.
2010165438+10.7, Shenhua's home court was swept at 5:2, and Luneng's coronation ceremony made tens of thousands of Shandong fans watching the game cry happily. I love Shandong and I love Luneng. The huge slogan handed down in the stands should be the true voice of the fans at this moment.
Those who win the hearts of the people win the world, and those who win the world win the hearts of the people. Second place Tianjin Team 13 points, Luneng won the hearts of opponents and fans with a genuine Super League champion in one season. Watching Luneng's game will no longer be a "difficult decision" for fans.
Some people say that Sun Guoyu, the general manager of Luneng Club, and Ivan, the coach, are "lucky stars" who won the Super League championship in the first season after taking over the team. Indeed, they are lucky, but their efforts and hard work are obvious to all-the club ruled the army with an iron fist, stifled the unorganized and undisciplined individualism and defended the team spirit of sincere unity; There is no doubt that Ivan uses people, boldly promotes his later studies, establishes a harmonious competition mechanism, and stimulates the potential of players, which is very rewarding. It is this harmonious competition that keeps Luneng on the right track in the second half of the season, making great strides and destroying everything.
In order to enhance its competitive potential, Luneng Taishan Club took Luneng Football School as the bridgehead, effectively established a youth training system with abundant talents, and delivered a large number of potential players for Luneng No.1 Team and even the whole country. At present, most of the local players of Luneng Taishan Team come from Luneng Football School. Luneng Taishan Club is far-sighted, down-to-earth, self-pressuring, strengthening competition and pursuing Excellence. In China football, there are few clubs with perseverance like Luneng, and it is difficult to find opponents. Guangzhou Evergrande, the new force of the Super League next season, may not be Luneng's opponent even if it spends a lot of money to attract stars. After all, the league is very long, and it is the football heritage and comprehensive strength.
Material incentives: great things should be done in detail, and difficult things should be achieved in competition. Today's brilliant achievements are, of course, the crystallization of the indomitable efforts and dedication of several generations of Luneng people over the years, but without the competition, Luneng could not be crowned and achieve an unprecedented Grand Slam. In life, only timely competition and harmonious competition can survive and shine brilliantly.
Applicable topics: human heart and the world, unity, collectivism and individualism, self-pressure, opponents
Competitors of equal strength, partners as close as brothers.
Liu Hekong is not only a competitor with equal strength, but also a fraternal partner. They came from the same school and put on national jerseys at the same time. In May, when a hundred flowers blossom, the excitement of holding the Wesling Cup erased the young dream, and two good friends reached the men's singles final together. However, when the men's singles champion cup was really in front of us, good friends suddenly realized the cruelty of the ending: their victory meant their friends' failure. What is commendable is that they fully demonstrated their wisdom and talent on the field. Liu took a surprise victory, Kong was slow and steady, and the fierce game ended in a deciding game. In the end, Kong Huiling became the new men's singles champion. Without ecstatic imagination, what we see is that Kong is unusually calm, even the embarrassed smile on his face. A trace of disappointment crossed Liu's face, but after all, it was his friend who won the championship, and his congratulations came from the heart. This game taught two good friends how to face competition and cooperation. In later competitions, they won the men's doubles championship hand in hand.
Material inspiration: competition in cooperation and cooperation in competition are two interdependent aspects. Competition without cooperation is lonely competition, and lonely competition is powerless because there is no frame of reference; Cooperation is also inseparable from competition, and cooperation without competition is just a stagnant pool. Cooperation is for better competition. The better the cooperation, the stronger the strength and the greater the possibility of success. Excellent competitors are often ideal collaborators.
Applicable topics: friendship, complementary advantages, creating brilliance, failure and success, cooperation.
On the warmth of enterprise competition from Ford's "light beam"
On September 16, the Centennial Celebration of General Motors was officially launched at the Detroit Renaissance Center, the global headquarters of General Motors. Surprisingly, Ford Motor Company, which belongs to the "Centennial Club", also brought a special blessing to its old friend: the words "Happy 100 GM" were created by using the lights in the office building of Ford. This special blessing shows us the grandeur of Ford in the past century and the warmth of healthy competition.
GM and Ford are rivals who both compete and respect each other. When GM started, Ford, founded five years earlier, developed and produced the first Model T car belonging to ordinary people in 1908. And GM is not far behind, surpassing Ford with 1928. For more than 100 years, these two companies have competed with each other and learned from each other, which has effectively promoted the development of the world automobile industry and made outstanding contributions to the development of human civilization and international economy.
Ford wished GM a century of light to penetrate the darkness, forming the warmest picture in commercial competition, warm and tender. In fact, it should become a source of culture and spirit, which can be absorbed and passed on by enterprises with long-term goals.
Material inspiration: Compared with Ford's generosity, the actual attitude of many China enterprises towards competition is worrying. We never lack high-profile slogans of "learning from competitors" and "competitors are competitors' teammates", and we also advocate the concept of "competition and cooperation". But once put into practice, we will put on a ferocious face, take revenge, deliberately attack, and take pride in defeating our competitors. It seems that there is only blood and cruelty in the competition, and there is no warmth in the competition.
Applicable topics: opponent, warmth, tolerance, respect, wisdom
Where there is competition, there is motivation; Only with motivation can we develop.
Pepsi and Coca-Cola, two competitors, are also highlighting this effect in the fierce competition between the two sides. Pepsi and Coca-Cola are staring at each other. As long as the other party has new tricks, the other party will definitely have new tricks. As early as the 1920s, Coca-Cola puffed smoke into the air in Cuba and drew the words "Coca-Cola". Unfortunately, due to lack of experience, it failed. 1940, Pepsi rented eight planes and flew 145000 kilometers. In coastal cities in the east and west, it uses tail spray to write advertisements for Pepsi. Of course, Coca-Cola must fight back in time. In order to strengthen the image of the national first drink, Coca-Cola sponsored the 1939 new york World Expo, invited celebrities to sip and put their photos on the cover of the magazine. But in contrast, Pepsi's advertising method is more creative. They specially designed a set of cartoons and created an advertising song that looks ordinary but is very popular in America. The two giants spared no effort in the competition and tried their best to beat their opponents, but as a result, both of them made great progress.
Material incentives: Without competition, there is no motivation. Without motivation, there will be no progress. This sentence is perfectly interpreted between Pepsi and Coca-Cola. Not only in nature, but also in the constant competition between enterprises, they will have vitality, constantly overcome difficulties and open up their own world.