Especially for the new car-making forces with Internet endorsement, the concept of car-making, business model and user groups are different from traditional car companies. Think about what can most intuitively reflect the brand tonality, APP, so today, the car wiki will take you to experience these mainstream brands. They are Weimar with high user activity, Tucki with high interface integration, Weilai with customer as the center, Ke Ling with the most young taste, ideal with the simplest interface and Aichi with clear interactive logic. See how they increase user stickiness and present brand tonality.
Ma Wei Zhihang
Menu bar: exploration, service, Weimar, shopping mall, me.
First of all, in the exploration column, you can see the activities held by Weimar from time to time, the information about Weimar automobile and the circle of friends sent by all users. Even if you are not the owner, you can leave a message to participate in the activity after registration, and the points you get will be used to buy goods in the mall.
One thing to spit out is that integral mall jumped in as a link, and the fluency is average. The icons of the following four options are obviously larger than those of the APP itself, and the visual impression is also average.
Secondly, Weimar has launched four models at present. You can order these four models online and make an appointment for a test drive in Weimar's column. Like many apps, Weimar Zhixing supports the function of "customization", and you can make more subtle adjustments to its appearance, interior, optional package and supporting services.
Finally, you need to fill in a car purchase information registration form, and fill in personal information and delivery information in turn. It should be noted that if there is no Weimar experience store in your city, you can only use the "principle of proximity" to deliver goods at the nearest city outlet, and take "EX6? Take the first founder version 500 "of Plus as an example. When the order is submitted, the goods can be delivered within 56 days after the deposit of 1 0,000 yuan is paid, and the deposit is non-refundable.
Generally speaking, "Weimar Star" has single function and poor interface texture. However, the user activity is good, and most people will comment and like it.
XPENG Motors
Menu bar: Discovery, Charging, Tucki, Service, Me.
In the "Discovery" column, there are also related activities held in Tucki, and you can also see the "circle of friends", which can also be seen by non-owner users, but the owner has his own logo. In fact, there are not many users who send a circle of friends, and they are basically shared by car owners every day, which is really cute. Of course, you can not only initiate a "question", but also find out all kinds of questions about Xpeng cars and car purchases in the "Q&A" column to answer.
It is worth mentioning that in the "Discovery" column, in order to let users know as much about products and peripheral services as possible, Tucki specially opened the "University Hall", which listed more detailed technical points, performance characteristics and service priorities, which made people feel inexplicable trust in Xpeng Motors.
"Charging" column, as the name implies, all functions related to vehicle charging are gathered here, and charging records and search charging piles can be queried. But to the surprise of car Wiki, remote areas like Hami, Kashgar and Turpan in Xinjiang can still find cooperative charging stations, which is really gratifying!
In addition, Xpeng Motors launched the "Tucki P7 Intention Doubling Plan". During the activity, users pay 5,000 yuan, which can be deducted from the final payment of car purchase, and the rest are 1 10,000 yuan, 1 0.5 million yuan and 20,000 yuan * *.
In addition to doubling rights and interests, it is inevitable to share activities, increase power and give priority to rights and interests. As for the mysterious gift mentioned in the activity, let's wait until the car wiki mentions P7.
nextev
Menu bar: discovery, friends, cars, surprises, mine.
Weilai APP has the largest number of downloads, the widest user base and the highest activity. It can be seen in the "Discovery" column of friends circle, but Weilai prefers to call it "at the moment", which is very literary.
The biggest difference from other apps is that Weilai has added a column of "Carrying Pneumonia" in the column of "Discovery", which contains not only the use plan of "Carrying Pneumonia Fund", but also the information of "epidemic situation" of power supply for Wuhan and China, which is very warm.
However, we have to say that Wei Lai is suspected of "overreaching". It is possible to improve the user's stickiness. There is nothing wrong with the column to fight the epidemic, including a series of consulting information such as car purchase guide and brand communication. However, as a user, the actual experience has not played any substantial help, but it makes people "very confused" and chaotic.
Personally, I think it is very simple. The reason why users download the APP is that they have the intention to buy a car, or they are prospective car owners and car owners. All the starting points should be based on the needs of users, not just for brand promotion and building a so-called user base. Priority can be given, but it would be better if the product itself has more things.
Before that, I heard that Weilai's customer service is very professional, unlike some brand customer service specialists who ask questions without knowing anything. I just downloaded the APP today and registered my personal account, and immediately received a phone greeting from Weilai customer service. It can be seen that Weilai has done a good job in "taking user experience as the center".
Ke Ling automobile
Menu bar: Discovery, Mall, Lynk &; CO, activity, mine
Ke Ling is very interesting. You can't search "Ke Ling" in the App Store. Do you have to search for "link", honey?
Another impressive thing is that unlike most white-based apps, Kling's interface color is mainly dark, not completely black, which looks more like the intersection of black and dark blue, creating a mysterious and cool atmosphere, which is very eye-catching. At the same time, the advantage of doing this is that it is easier for users to focus on useful information points, such as beautiful pictures and texts, fashionable things, and.
Compared with the "varied" circle of friends, Link increases the playability of the APP by users submitting articles. Although the frequency of updating articles is slightly lower, the quality is good and it can still be pleasing to the eye.
As for the shopping mall, to be honest, almost all the people in the APP are not interested. Only the collar, don't believe it. Just now, the UI interface of the collar is in line with the tastes of young people, so in its shopping mall, whether it is shoes, clothing or household items, you will unconsciously "walk in" to see what the tonality of the collar is like.
In addition, LINK has also set the option of controlling the vehicle, which can realize the functions of starting the vehicle, closing the door and locking it, and preheating the air conditioner. If you haven't bought a Lectra model yet, but want to experience remote operation with your mobile phone, don't worry, learn about the "virtual experience".
Li Auto
Menu bar: community, Li Yi, me.
Ideal, it can be regarded as a new car-making power APP with the simplest interface, the simplest operation and the single function. "Easy to understand" means no friends, "community" means "community", "car type" means "car type" and "I" means "me".
Among them, the "community" column is the most "rich", which contains not only the circle of friends sent by everyone, but also the questions raised by everyone and various official guides; The column "Li ONE" includes options such as ordering vehicles and making an appointment for a test drive. The balance can be refunded within 72 hours, otherwise the order cannot be modified or cancelled.
In general, Li's APP really has nothing to play with, and even I don't know where to charge it except my own charging pile. Auto Wiki believes that part of the reason is directly related to the size of users, but in any case, APP is one aspect. At present, Li's top priority is to complete the due delivery.
Aizhi automobile
Menu bar: wonderful, service, partner, life, mine.
Last year, 65438+February 19, Aichi U5, the first production car of Aichi, arrived late. A month later, Aichi U5 ushered in the first batch of centralized delivery. It can be seen that the number of users of Aichi Automobile is very small, which is completely different from the top "big coffee" in sales.
But it is undeniable that the interactive logic of Aichi Auto APP ranks first among these. Although at first glance, the functions are the same, but when you "play", you will find that it is very good at "classification". Unlike some apps, the same function can be seen in many options, but in the end they all jump to the same interface.
Take the column of "service" as an example. All services such as charging, maintenance and car purchase only appear in this column, which are divided into energy services, tools and services, and new car malls. It's simple. Similar to Xpeng motor, list the most commonly used items together to avoid accumulation.
In addition, the appointment method is divided into two types: deposit and intention payment. The amount is 8,000 yuan and 2,000 yuan in turn, and the deposit is non-refundable.
Finally, the car Wiki lists the advantages and disadvantages of these apps here for reference only.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.