In terms of the number of hotel stores, Jinjiang Hotel, BTG Hotel and Zhu Hua Group all exceed 5,000, while the number of green hotel stores is between1000-5,000.

Judging from the regional distribution of enterprises in the hotel industry chain, Guangdong has gathered a number of listed companies in the real estate industry upstream of the hotel industry, including Vanke and R&F Real Estate. There are many hotel operators in Jiangsu, Zhejiang, Shanghai and Anhui, including Jinjiang Hotel, Green Hotel and Jinling Hotel. And Iflytek, a smart hotel solution enterprise in the upstream, and Song Cheng Performing Arts, Mio Exhibition and other exhibition tourism enterprises in the downstream. There are also some hotels or tourism enterprises in Beijing, Tianjin, Tibet and Yunnan.

2. Market share analysis of China hotel industry.

202 1 among China hotel groups, Jinjiang International Group, Zhu Hua Hotel Group, BTG Home Inn Group, Green Hotel Group, Dongcheng Group, Shangmei Life Group, Atour Group, Delong Group, Baiyi Hotel Group, Yue Feng Hotels and Resorts ranked in the top ten in China, among which Jinjiang International Group accounted for more than 22%, ranking first in the industry.

According to the statistics of China Hotel Association, the top ten brands of China hotels in 20021year were Vienna, Hanting, Home Inn, Greentree Inn, All Seasons, 7 Days, Jinjiang Inn, Chengyi, Shangkeyou Hotel and Mo Lifeng, and the market share of the top three brands was 7. 1 1% and 5.8/kloc respectively.

3. Analysis of market concentration of hotel groups

According to the hotel room number of 202 1, the concentration of the top five hotels in China is about 59%, and that of the top ten hotels is about 80%, which is higher than that in 2020, but there is still a gap compared with mature markets such as the United States.

4. The layout and competitiveness evaluation of China hotel enterprises.

Judging from the proportion of hotel business, Junting Hotel, Jinjiang Hotel and BTG Hotel focus on developing hotel business, while Wanda Hotel Development, Jinling Hotel and Jiuhua Tourism also involve business tourism services. From the perspective of the revenue scale of the hotel industry, among the listed companies in the hotel industry, Jinjiang Hotel, Zhu Hua Group, BTG Hotel, Fosun Tourism Culture and other companies have higher revenues; Judging from the gross profit margin of the hotel industry, Jinling Hotel, Junting Hotel and Jinjiang Hotel have higher gross profit margins.

Note: The financial report of Wanda Hotel Development is presented in Hong Kong dollars, which has been converted into RMB 65,438 +0 = 0.83.

5. Summary of the competition situation of hotel industry in China.

Judging from the "five-force competition model", there are many domestic hotel brands with low brand concentration, especially high-end brands, and the market competition is fierce. The entry threshold of the hotel industry is low, but in recent years, affected by the epidemic, the hotel industry has suffered serious losses and new entrants have decreased; Hotels mainly provide short-term accommodation and other services, with few substitutes. The main trend is that the economy hotels in the industry are replaced by high-end hotels under the consumption upgrade; The suppliers in the traditional hotel industry are mainly hotel supplies, food and beverage manufacturers, with a large number of suppliers and low bargaining power, but technical suppliers such as smart hotel solutions have strong bargaining power; Consumers of budget hotels are more sensitive to the price and don't care about the additional functions of the hotel. Moreover, there are many budget hotels, so consumers have certain bargaining power, while the service level and function of high-end hotels are different, and consumers who pay more attention to the consumer experience have lower bargaining power.

According to the above analysis, the competition in all aspects is quantified, with 1 representing the maximum and 0 representing the minimum. At present, the five-force competition of China hotel industry is summarized as follows:

-For more research and analysis of this industry, please refer to the Analysis Report on the Development Prospect and Investment Strategic Planning of China Hotel Industry by Forward-looking Industry Research Institute.