Undoubtedly, as the most important international auto show this year, the 2020 Beijing Auto Show is the latest weather vane of the auto industry, but "leading the future" can't fully summarize the trend of this auto show, and perhaps the word "welcoming change" is more comprehensive.
In the entire exhibition hall of Beijing Auto Show, there is a small booth with a distinctive Huawei Logo on it. A transparent car model, a car model demonstrating the operating system, and some spare parts such as laser radar and electric drive module are displayed in the exhibition area. The industry has been saying that Apple can make cars. On the bright side, Huawei has put its foot into the car circle. Of course, Huawei has always denied building a car. What it wants to do is to help others build cars and make smarter cars.
What is a smart car? To put it simply, the current consensus in the industry is that it should have two basic capabilities, one is automatic driving capability, and the other is intelligent vehicle capability including voice recognition. The new cars of Beijing Auto Show, from 654.38+ 10,000 to one million, are almost all based on intelligent driving assistance system and intelligent car machine system.
Huawei saw the business opportunities of smart cars earlier. In the first half of last year, Huawei established BU, a smart car solution. Its business is divided into four departments, including intelligent cockpit department, MDC mobile data center department, autonomous driving department and smart car cloud service department. The products involve HarmonyOS automotive system, MDC mobile data center, lidar, car networking module and smart car cloud service. In the words of Xu Zhijun, the rotating chairman of Huawei, Huawei does not produce all the parts of traditional cars. In the process of traditional cars moving towards intelligent networked electric vehicles, the parts and capabilities needed by vehicles are Huawei's main direction. The theme of "leading the future with wisdom" is more appropriate for Huawei.
If autonomous driving and smart cars are the two pillars of "smart" ability in the process of automobile evolution, then smart lights are the dessert of life. ? Gaohe HiPhi? X's programmable headlights can display various patterns as needed, and the lights can even be projected into the distance (Mercedes-Benz's new S-class also has it). Although this function seems dispensable, it undoubtedly increases the interest of a car.
Two figures were learned at the auto show: 20% of Rolls-Royce owners are under 25, and the average age of Porsche Panamera owners in China is 32. The younger generation is becoming the most important car buyers. Based on the consumer-centered product concept, the design of new cars of major brands is getting younger and younger. Among them, Mercedes-Benz is the most representative.
The brand-new S-class and the mid-term E-class have caused great controversy. In the noisy voice, "stingy" and "young" are the most common words. Rolls-Royce's brand-new gust design concept is to make full use of everything. Simplicity has become the design pursuit of such an ultra-luxury car. Times have really changed, and greasy middle-aged customers are no longer the focus in the eyes of automobile designers.
Not to mention BMW's brand-new 4 Series, brand-new M3 and M4, which are sporty and personalized, and the super visual impact brought by the oversized kidney air intake grille are for young people to enjoy. Of course, not only luxury brands are pursuing rejuvenation, it is no exaggeration to say that almost all brands are paying attention to young people's wallets. For an obvious example, the design style of Volkswagen Tiguan X is completely different from that of Tiguan L, and it is a pure sports style. If Tiguan X and Link 05 are put together, it is estimated that it is difficult to tell who is younger.
In fact, the rejuvenation of design has been going on. In the past few years, Toyota and Lexus, which have always been dominated by the doctrine of the mean, have adopted very radical design languages, while the new force new car design born in recent years is almost always based on youthfulness. However, at this Beijing auto show, Mercedes-Benz also rushed up with a banner to make the old? Money can't be accepted for a while.
High-end brands in China have taken a solid step. In September, the sales volume of Hongqi brand exceeded 265,438+00,000 vehicles, and Weilai delivered 4,708 vehicles. Remember, the cheapest car in Weilai costs about 350 thousand. Li ONE sold 3,504 vehicles and 3,478 vehicles, most of which were contributed by P7. In the past, China brand didn't have the courage to launch more than 300,000 cars. Even if there is, it won't sell many cars. Today, the track of high-end electric vehicles is not backward in the world, which is a historic progress. ?
At the Beijing Auto Show, Gao He brought HiPhi? X, the bright spot is full, and the price has also set a new high for China's new car-making force. The two models sell for 680 thousand and 800 thousand respectively. At the Red Flag booth, in addition to S9' s super-running, people gathered around the E-HS9 large electric SUV and won the "Internet celebrity handover stick" handed over by H9. E-HS9 is positioned higher than H9, and the pre-sale price is 550,000-750,000. Hongqi brand continues to move forward.
Link zero? Concept stands for Lectra's first electric vehicle, which is a cross-border electric vehicle with a wheelbase of 2999 mm and a bold shape; Its battery life exceeds 700 kilometers, the acceleration time of 100 kilometers is less than 4 seconds, and its performance is first-class. The production version will be launched next year, with an estimated price of more than 250,000. High-performance electric vehicles have also taken Lexus to the high end. In addition, Lan Tu, a high-end electric vehicle brand owned by Dongfeng Motor, also released the i-Free concept car at the Beijing Auto Show, and the production version will be listed next year.
On the track of fuel vehicles, China brand is also striving to upgrade. The representative models are Hongqi H9 and WEY Tank 300. The sales volume of Hongqi H9, which just went on the market in September, was 13 18, which made a good start. The performance of WEY tank 300 after listing should not be too bad.
China is already the largest single market for many automobile brands or models. Mercedes-Benz, BMW and Audi, the three luxury car giants, have made a lot of money in China, and there is not a car company that does not attach importance to China, an amazing supermarket. Although there are not many new cars launched at this year's Beijing Auto Show, the most important new cars of international brands have basically chosen to make their debut at the recent Beijing Auto Show. ?
These cars include Rolls-Royce brand-new Gusteau, Mercedes-Benz brand-new S-Class, Maserati MC20, BMW brand-new M3 and M4, Porsche Panamera, finidi QX60? Monograph is a car model that fans all over the world are looking forward to, and it is the first time for China fans and consumers to see it on the spot all over the world.
Of course, there are also many models that overseas consumers can't buy in China market, such as the extended models of luxury brands, the special cars of China such as Volkswagen LaVida, and the sister cars of global cars such as Toyota Lei Ling, which is also the result of attracting much attention in China market.
Backed by the charming China market, Beijing Auto Show has become a big stage for global auto companies to compete for beauty. It brings not only a feast, but also a weather vane for the vigorous development of the automobile industry: intelligence and electrification are irresistible, and young style has become the work orientation of all brand designers. The high-end of local automobile enterprises in China has finally achieved initial results and steadily advanced, and overseas brands continue to dig deep into the China market. ?
As a consumer, are you ready for these changes? Especially when more and more China brand high-end cars are put on the market, will you vote for them?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.