The tea ceremony belongs to the category of Chinese culture, that is, every detail of tea tasting is regulated by etiquette. Below is the tea ceremony activity promotion plan I have compiled for you. I hope it will be useful to you. Tea ceremony activity promotion plan 1
Tea ceremony theme series activity plan
?Making friends with tea? Theme series activity plan
1. Activity time: April 16? May 22
2. Activity process:
(1) Opening ceremony
1. Activity process: (1) Activity time: May 7
(2) Activity location: Zhiyin Square
2. Activity content:
(1) Tea art performance. Members of the tea art performance troupe perform and demonstrate to the audience, allowing the audience to experience the use of tea sets, clothing and other special utensils. During the tea art performance, a guzheng performance will also be performed at the same time to create a better atmosphere and arouse more people's interest in the fragrance and rhyme of tea
(2) Tea display. Various tea leaves will be provided by the tea company, displayed at the tea tasting event, and their efficacy and characteristics will be explained
(3) Free tea tasting. We will set up a free tea tasting area. Tea can be purchased by yourself or through sponsorship. Sponsoring tea will indicate the sponsoring company. A tea tasting game (identifying what kind of tea leaves) was held at the event site.
(4) Display of the historical development of tea. Pictures and texts on the history of the development of tea were hung at the event site to show the origin and development of tea to the students. This allowed the students to better understand the culture of tea and know how extensive and profound it is, which will help the inheritance of tea culture and enhance national pride and Patriotic Sentiment
(2) Tea Ceremony Speech Contest
1. Activity time: Preliminary round on April 24th and final round on May 14th
2. Activity process: < /p>
1. Preliminary Round: Registered students will arrive on time at the designated time and give a ten-minute short speech about their understanding of tea. Based on the status of the speech and the depth of the speech content, 10 people will be selected to enter the finals.
2. Finals: Students who enter the finals will give more detailed speeches. In addition, there will also be a knowledge question and answer session after the speeches. The final comprehensive evaluation will determine the ranking.
3. Finally, 1 first prize, 2 second prizes, and 3 third prizes will be selected, and certificates and prizes will be issued. Several winning prizes and certificates will be issued.
(3) The fragrance of scented tea
1. Event time: May 21st
2. Event location: in front of Building 3
< p> 3. Activity participants: teachers and students of Qingdao Agricultural University4. Activity arrangement: The activity officially starts at 9 o'clock, and students will be given free information about drinking scented tea to maintain health
Free tasting of health-preserving scented tea according to the needs of different students
(4) You chase me and compete against each other
1. Event time: May 22
2. Activity location: Wuhuan Stadium
3. Competition process: (1) Divide the contestants into 4 groups, and divide each of the 4 groups into two groups, one group for tea and one for tea is a functional attribute.
(2) After the game starts, a group of students who represent tea must find a group of students with corresponding functional attributes based on the characteristics of the tea they represent (the tea and functional attributes they represent are random each time extraction).
(3) The competition lasts 15 minutes for one group, and the winner or loser will be determined based on whether the tea group catches more than half of the students in the corresponding functional group
(5) Tea art training
p>1. Activity time: May 15th
2. Activity location: classroom
3. Activity participants: all current students
(6) Lecture on tea and human health by Tea Culture Association
1. Speaker: Ding Zhaotang
2. Target audience: all students
3. Lecture Time: May 8
4. Participants: students who are interested in tea culture
5. Venue: Classroom
(7) Yunxiang Tea Set Lecture
1. Speaker: Zhao Yonghou
2. Activity Time: May 20
3. Activity Location: Classroom
4. Participants: students from the whole school who are interested in tea
5. Activity process:
1. Professionals or students who have studied tea will explain the history of tea sets to everyone , classification, how to identify the quality of tea sets.
2. Play music to enhance the atmosphere of the scene
3. Show students the relevant knowledge of tea sets through ppt.
4. Ask questions on the spot and answer students’ questions about tea sets.
Tea ceremony activity publicity plan 2
Tea culture website planning plan
1. The purpose of building the website and its functional positioning
The Internet has gradually become the next media after television media and newspapers. The third largest media has become an indispensable tool in people's lives and work, affecting people's lives. We want to establish a website to promote tea culture and extend market development.
1. Website analysis
The purpose of conducting an anatomical analysis of the website itself is to find the basic problems of the website, introduce tea culture and health care knowledge, and the drinking habits and drinking habits of various regions. feature.
2. E-commerce positioning
Position the website for e-commerce and make it clear that the position of the website is based on a tea culture promotion with rich information content, timely updates and good interactivity. website.
With the increasing popularity of the Internet, the promotion of tea culture will also enter the information age of rapid development, and online tea bars will penetrate into people's lives. Our "Remembering the Bitter and Thinking of the Sweet" will also bring the majority of tea lovers into the Internet age, giving everyone a different and wonderful experience!
3. E-commerce model
Analyze the website E-commerce model, study the e-commerce model that matches the website, and provide everyone who browses this web page with the temptation of tea.
This website adopts a B2C e-commerce model. It uses this website to present various information about tea in front of consumers, allowing consumers to learn more about tea culture.
2. Website technical solutions
Determine website technical solutions based on the functions of the website.
1. Website access method
Virtual hosting is low-cost and easy to maintain, so this access method is used in the early stages of building a website. After the website content and functions are continuously improved and website visits begin to grow, host hosting or self-built servers can be implemented.
2. Choice of programming language
Choose Dreamweaver as server system
3. Website security prevention
Install Windows2000 Server and 360 firewall software. Develop anti-hacking and anti-virus plans.
4. Related program development
Web page programs ASP, JSP, CGI, database programs, etc.
3. Website content planning
1 .Web page structure
(1) The art design of the web page---the color is mainly natural and fresh tea green; the application of pictures is combined with text; the layout plan is basically three columns; the design of the web page is It is concise, grand, more integrated and beautiful. It is first-class in terms of art and layout, and can attract others to continue browsing the website.
(2) Web page update and revision plan---the web page code is streamlined; the pictures and flash are clear and have a watermark of the website logo; the page capacity is appropriate and the page color is appropriate; the content of the web page is updated regularly , and revise it as necessary.
2. Website structure
Mainly includes: homepage, website introduction, tea art and tea ceremony, tea ceremony aesthetics, top ten famous teas, tea stories and other basic contents.
(1)Homepage
For the entire website, the homepage is the first priority. A well-made homepage will attract many potential customers. On the homepage of our website, not only is the web page made concise and grand, but there are also picture displays and text introductions of tea products, as well as some important news and links.
① Tea friend login: Tea friend registration to strengthen tea friend management.
② Friendly links: The function of friendly links is to attract some netizens to click on your website. The increase in pageviews will also increase some potential customers.
③Contact me: Provide timely services to tea lovers and promote Chinese tea culture.
(2) Website introduction
Based on the website’s business purpose, briefly introduce the website’s culture, tea industry trends, contact me, etc.
① Website culture: When you look at this column, you will find that our website culture and the five stages of ancient Chinese tea culture introduced.
②Tea Industry Information: Provides the latest tea industry news guide.
③Contact me: In this column, you can see the phone number and address of the site personnel, QQ or EMAIL and other contact information.
(3) Tea art and tea ceremony
As a cultural promotion site, the display of tea culture is very important.
①Basic introduction: A basic introduction to tea art and tea ceremony, allowing viewers to understand the connotation and extension of tea art and tea ceremony.
② History of tea ceremony: Although the word "tea ceremony" has been used for more than a thousand years since the Tang Dynasty, it is still used in reference books such as "Xinhua Dictionary", "Cihai" and "Etymology". There is no such entry, but a brief introduction to Chinese tea ceremony culture.
③The health care of drinking tea: Treating tea as a medicinal drink introduces the various health care effects of tea.
④Hundred Tea Ceremony Masters: Introducing the tea ceremony culture and differences between various countries.
For example, the Chinese Tea Ceremony: It is not just satisfied with the invention and ritual standards of cultivating the body with tea, but more boldly explores the true meaning of tea on human health, creatively combining tea with traditional Chinese medicine and other natural The organic combination of raw materials greatly enhances the role of tea in medical care and gives it a greater space for development. This is the most practical aspect of the Chinese tea ceremony, and it has been favored by people for thousands of years. The charm of being valued and loved. Tea Ceremony Promotion Plan 3
Lianyuan Zen Tea Cultural Park Promotion Plan
1. Cultural tourism will become an important part of the tourism and leisure industry in the new century
China is the hometown of tea and the first country to utilize and drink tea. Likewise, China has a long history and tradition of tea culture tourism. Tea tourism activities also first appeared in our country. Literati and travelers of all ages have a special liking for tea tourism. Poets of past dynasties left many famous poems when they visited great rivers, mountains and scenic spots, many of which are related to tea tourism. For example, Ming is born with this stone, and the jade spring flows endlessly. Sprinkle Fangjin from Genke and take it to moisturize the muscles and bones. The old bushes have green leaves and branches connected to each other. ?It was Li Bai, the great poet of the Tang Dynasty, who wrote a majestic and bold poem when he visited the tea garden near Yumen Temple in Hubei Province, praising the tourist ornamental and health-care properties of tea trees. In "Xu Xiake's Travels", Xu Xiake, a great traveler and geographer of the Ming Dynasty, repeatedly mentioned the artistic conception of traveling and drinking tea in Mount Lushan and Huangshan, which reflected that tea is the best companion for travel. Emperor Qianlong of the Qing Dynasty visited the south of the Yangtze River six times in his life. He visited Longjing Temple in Hangzhou and Hugong Temple at the foot of Shifeng Mountain several times to taste Longjing tea, and decreed that Longjing tea should be used as an annual tribute. All of this shows that tea tourism in my country has always been accompanied by the development of tea production. Unfortunately, in recent years, people have only focused on the economic function of harvesting tea products alone, ignoring tea tourism, which has potential huge economic, social and ecological benefits. Function.
2. The Golden Triangle of Tourism between China, Japan and South Korea
The Shandong Peninsula is the largest peninsula in China and the most beautiful peninsula. The peninsula city agglomeration, composed of eight cities including Jinan and Qingdao, is the region with the richest tourism resources in our province. Of the 639 scenic spots and resource points in the province, more than 70% are located here, making it the best tourist and vacation destination in the country.
Li Deming, director of the Shandong Provincial Tourism Bureau, said in an interview with reporters that the peninsula is the forefront of the development of international tourism in our province and the main position for the development of domestic tourism. We must leverage the development and revitalization of the Shandong Peninsula urban agglomeration to create Shandong Peninsula. The "Golden Tourism Triangle" between Japan and South Korea has driven the province's tourism industry to develop to a higher level.
Everyone is familiar with the tea ceremony world civilization of Korea and Japan, and the tea ceremony itself originated from China. The cultural exchanges between Korea, Japan and China are also based on tea.
As the third member of the Golden Triangle Rizhao, which has "blue sky, blue sea, golden beach, and Buddhism" in one stop, should have the most development prospects, and as the best communication medium in the Golden Triangle is "Zen Tea". Therefore, the Zen Tea Cultural Park is the most suitable cultural and tourism park for development.
1. Planning background:
Introduction to the Lotus Zen Tea Cultural Park
Relying on Rizhao Buddhist culture with a history of more than 1,400 years, based on Jufeng Green Tea, with an investment of 180 Ten thousand yuan was spent to build the "Lianyuan Zen Tea Cultural Park" covering an area of ??more than 100 acres. Lianyuan Tea Factory is the original Tiefoshan Tea Factory, founded in 1988. It is a green tea enterprise integrating the planting, production, processing, trade, scientific research, tourism and Zen tea culture research of famous green tea. Nearly a thousand acres of tea gardens can be developed, and the area of ??organic tea gardens in the tea farm alone is as high as more than 400 acres. There are currently 58 employees specializing in the production of Zen tea, with an annual output of 50,000 kilograms of Zen tea. It is the only development-oriented enterprise in Jiangbei that features the production of Zen tea and gift tea. It takes the promotion and development of Zen tea culture and Qilu traditional etiquette culture as its own responsibility.
2. Zen tea culture,
Zen tea adopts strict production and processing technology that is integrated with Buddhism, and undergoes special tea art performances to enlighten the Buddha nature and reveal the Buddhist principles. Using tea as a special form of mind cultivation, the purpose of Zen tea culture is to achieve the transformation from confusion to enlightenment, from vulgarity to elegance by strengthening the awareness of the moment. When one thought is lost, Zen is Zen and tea is tea; the pure is pure and the turbid is turbid; elegance is elegance and vulgarity is vulgarity. With one thought, tea becomes Zen, and Zen becomes tea; clearness turns into turbidity, and turbidity becomes clearness; elegance turns into vulgarity, and vulgarity turns into elegance. The flavor of tea is the flavor of water, and the flavor of water is the flavor of tea. Tea and water blend together and are inseparable. This practice concept not only tacitly understands the original intention of the Buddha and the true meaning of Buddhism, but is also particularly in line with the foundation of modern people. It is a very good practice method. The spirit of Zen tea culture is "uprightness" and "elegance", and the function of Zen tea culture is "gratitude, tolerance, sharing and friendship". Dissolve righteousness into gratitude, into tolerance, harmony into sharing, and elegance into friendship; thereby carrying forward the spirit of Zen tea culture and implementing Zen tea culture, using Zen tea culture to unite people, resolve conflicts, and It plays a subtle role in optimizing one's own quality and harmonizing the relationship between oneself and others.
Lianyuan Zen Tea Culture Cost Analysis:
Zen Tea Factory: 500,000
Zen Tea Cultural Center: 300,000
Zen Tea Vegetarian restaurant: 200,000
Zen hall: 200,000
Zen tea hotel: 500,000
l Zen tea sales hall: 50,000
Water and electricity costs: slightly
Other expenses: 50,000
2. Planning goals:
Reasonable planning of the layout of the Lotus Zen Tea Culture Park in the Lotus Zen Tea Culture Park Face
Rapidly increase the popularity of the Lotus Zen Tea Culture
Accurately find the profit points of the Lotus Zen Tea Culture Park
Attract people with unique skills from the Shandong folk community
>Launch the product Lotus Yuan Zen Tea?
3. Specific plan
1. Overall layout:
(1) Entrance:
Setting up sculptures: Place a large teapot with the Heart Sutra carved on it, which can circulate water. As a landmark building of the Lotus Zen Tea Cultural Park.
(2) Tower gate: Two big red lanterns are marked with the words "Zen Tea"
(3) Both sides of the tower gate: Written in calligraphy, "Pin Lian Yuan Zen Tea Ginseng" The empty space of all things is placed on both sides to highlight the characteristics of the Zen Tea Cultural Park.
(4) Entrance door: Kung Fu tea table Buddha statue head, Buddha statue belly, and gold ingots next to the Buddha statue; tea guests stroke the belly of the Buddha statue to symbolize Yourong Naida; tea guests stroke the gold ingots next to the Buddha statue to symbolize rolling wealth. . There is a small electronic display that shows the number of tea guests coming to the academy.
[Suggestion] Set up a large electronic display next to it so that tea drinkers can see which tea drinker they are in the academy, feel their unique number, and all tourists who buy tea , print the number on the packaging of "Lian Yuan Zen Tea" as a commemoration, thereby increasing the high added value and sales of "Lian Yuan Zen Tea".
(5) Zen Tea Cultural Center: Display and sale of calligraphy and paintings by eminent monks, other lay people, and celebrities. It includes a physical exhibition of pictures of the growth process of the Zen tea culture in Lian Yuan, telling the origin, development, growth, maturity and exchanges with overseas Buddhist circles of the Zen tea culture. Modern equipment and advanced technology are used to build a high-standard modern Zen tea culture exhibition park; the tea history hall uses multimedia technology to display the origin and development history of Zen tea in the form of physical objects, charts, texts, etc.; the tea art hall allows tourists to enjoy tea art performances through tea art performances. While sipping tea in an elegant environment, you can fully feel the rich connotation of Chinese Zen tea culture.
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(6) Zen Tea Hotel: suitable for large-scale activities such as training and cultural exchanges for government agencies and units, especially religious circles. Take a series of business theme routes, take the initiative, launch business marketing strategies, plan a series of activities, and invite relevant units to participate; provide customers with leisure and comfortable business activity venues according to customer needs; invite relevant media to do special programs or activities here.
2. Overall promotion
(1) Overall positioning:
Buddhist culture has special tourism functions and can satisfy tourists’ pursuit of knowledge, beauty and wonder. Travel motivations can also satisfy deep-seated emotional needs.
Rizhao is a tourist city that combines leisure life with rich cultural atmosphere. In Rizhao, drinking tea is a part of life. Both dignitaries and rural farmers drink tea, and Rizhao is located in the north. The important geographical location of Qingdao, Linyi to the west and Lianyungang to the south, as well as the urban characteristics of blue sea, blue sky, golden beach and Buddhism, have won the favor of the majority of tourists. The Zen Tea Cultural Garden built in Rizhao will naturally have many selling points.
Create an important base for Rizhao Buddhist culture and Zen tea culture, marry Buddhist culture and tea culture, and take the road of industrialization and marketization.
Therefore, we position the Zen Tea Cultural Park as: Zen Tea Cultural Base
(2) Refining the unique selling point: Zen meditation + leisure
(3) Overall Promotional slogan: Visit Qilu Holy Land to taste Lotus Zen Tea
(4) Zen Tea Cultural Park’s LOGO:
Identification is one of the important functions of a corporate logo. Under the market economy system, competition continues to intensify, the public is faced with complicated information, and there are countless logos and trademark symbols. Only logos with distinctive characteristics, easy to recognize and remember, profound meanings, and beautiful shapes can stand out among peers. It can distinguish it from other companies, products or services and leave a deep impression on the audience, thus increasing the importance of logo design.
As an important base of Rizhao Buddhist culture, the Zen Tea Cultural Park must conform to the artistic conception of Zen Buddhism in its LOGO design.
(5) Promotion media selection:
In terms of media selection, according to the current status of the Lianyuan Zen Tea Factory, the popularity of the Zen Tea Cultural Park needs to be increased urgently.
So when it comes to the choice of media, we recommend choosing the following media:
①Bus booth light box:
②TV special:
③Newspaper advertisement:
p>④Build a website:
⑤Others:
3. Lotus Yuan Zen Tea
(1) Zen tea grows in beautiful mountains and clear waters. The mountainous area of ??Rizhao City in Shandong Province is surrounded by clouds and fog. Rizhao has a temperate maritime climate and is warm and humid all year round. The average annual temperature is 12.6°C and the average annual humidity is greater than 72%. Rizhao faces the Yellow Sea in the east, Qingdao in the north, Lianyungang in the south, Yimeng Mountain in the west, and faces South Korea and Japan across the sea. The temperature difference between day and night is obvious. The soil in the mountainous hills is slightly acidic and belongs to the yellow-brown loam soil. The soil has high organic matter content. It is far away from the pollution of modern urban areas. The geographical environment of the mountains and rivers complement each other, creating a Zen tea with a vivid green color, an elegant smell, a clear and harmonious soup. It has the characteristics of mellow and sweet taste and beautiful appearance. Zen tea not only has three virtues: staying up all night while meditating, helping digestion when full, and the tea does not cause diarrhea, it can also remove lung dysentery and protect health. It protects teeth and improves eyesight, quenches thirst and promotes fluid production, and increases good roots. Therefore, drinking tea has become the best aid for Zen practice.
(2) Current market status: The traditional regional consumption habits of tea are being decomposed and replaced by more modern and diversified tea consumption trends. Zen Tea should cater to the new needs of the modern market and focus on building regional brands to occupy a place in the market. It is understood that tea companies in Jiangsu and Zhejiang are working hard on branding. For example, in order to strengthen its own brand protection, Hangzhou Longguan Industrial Company, the manufacturer of "Longguan" West Lake Longjing, launched a series of brand products with the origin indicated on the basis of the "Longguan" brand, such as Longguan West Lake Longjing, Dragon Crown, Qiantang River, Longjing, etc.
(3) Selling points of Lotus Zen Tea:
Origin: Rizhao, the first green tea production base in Jiangbei;
Efficacy: Clearing the mind and refreshing the mind, protecting teeth Improve eyesight;
(4) Lotus Zen Tea advertising slogan:
(5) Advertising performance:
(6) Promotion methods and media selection: < /p>
4. Brand chain operation
5. Sales centered on temples in various places
6. Exclusive supply for each Zen dojo
7. Comprehensive Sales
From the perspective of tourism economics, Zen tea culture has far-reaching development connotations. This is because
1. The intellectual connotation of Buddhist culture. Buddhist culture contains a large number of human civilizations integrated with Buddhist teachings, from which we can understand the development of society, economy, science and technology, literature and art in a certain historical period. At the same time, the rich philosophy contained in Buddhist scriptures is also quite intellectually attractive.
2. The artistic charm of Buddhist culture. This charm is mainly reflected in the carrier of Buddhist culture. The Buddhist cultural carriers that tourists can appreciate mainly include temples, Buddha statues, Buddhist supplies, Buddhist organizations, Buddhist festivals, Buddhist activities, etc. Each piece is a precious historical relic and exquisite art treasure. It is a tourist attraction that attracts tourists to further receive the influence of Buddhist culture and create aesthetic feelings. The carrier of Buddhist culture not only conveys information to tourists but also stimulates their aesthetic pleasure, so it has a strong artistic charm.
3. The guidance of curiosity in Buddhist culture. A tourist area with Buddhist culture as an important connotation of tourism products is a world full of mystery, which has a strong appeal to tourists.
4. The emotional satisfaction of Buddhist culture. For Buddhist believers and followers of Buddhism, the emotional needs of Buddhism are the link between them and Buddhism. This emotional link is an important factor in attracting them to travel to Buddhist cultural places. There are also many tourists who belong to the basic sense. They only pursue the detachment of Buddhist consciousness. It is this detachment that triggers their travel motivation. By converting the motivation into practical actions, they can obtain psychological compensation and obtain psychological balance. From the perspective of tourism, whether it is religious emotional satisfaction or psychological balance achieved through the pursuit of Buddhist transcendence, it is all because of the support of Buddhist culture.