How to Open a High-class Tea Restaurant —— Introduction to Opening a Tea Restaurant

The significance of tea restaurant:

Tea restaurant is an authentic restaurant in Hong Kong, and its main customers are the general public. He has served Chinese and Western food, and there are many unique diets in Hong Kong, mainly including dozens of drinks: coffee, black coffee, Hong Kong-style milk tea, black and white mandarin ducks, horlick, Iowa, lemon with black tea, soft drinks, milk and so on. Snacks: all kinds of toast, sandwiches, egg tarts, bread, macaroni, satay beef buns, meal packages, etc. Breakfast, lunch and dinner are served, and the dishes are diverse, including China traditional porridge, noodles, white rice, Hong Kong-style roasted meat and barbecued pork, as well as western food, such as bread and butter, western-style fried eggs and flour ham.

The predecessor of this tea restaurant is the igloo. In the early years, there were only high-end restaurants (then called western restaurants or dining halls) in Xiaogang, Hunan, which provided western food at high prices. After the Second World War, Hong Kong people were more and more influenced by western-style food customs, and ice banks mushroomed to provide cheap western-style food. At that time, the ice room mainly provided drinks such as coffee, milk tea, red bean ice, and snacks such as sandwiches and cream toast. Some even set up bread workshops to make fresh pineapple buns and egg tarts. Later, the variety of food provided by the ice room gradually increased, and combined with the model of western restaurants and restaurants, it evolved into today's tea restaurant, offering traditional China stir-fried dishes and European and American dishes, and later developed into a side dish for dinner, with diverse styles. [1] Lanxiangge Tea Restaurant in Central 1946 and lan fong yuen 1952 opened, which is the oldest tea restaurant in Hong Kong.

Nowadays, tea restaurants are also very popular in Chinese mainland, starting from Guangdong and spreading to the whole country, and can be seen everywhere in large and medium-sized cities. It is a relatively advanced dining place and has become an important entrepreneurial project for entrepreneurs with rich economy.

Location of tea restaurant:

There are three main considerations in choosing the location of a tea restaurant. First, it should be a room facing the street, or at least an alley facing the street; Second, the company's office buildings are relatively concentrated; Third, residential areas are relatively concentrated. Of course, the place where all three are concentrated is better. Because in the catering business, especially in tea restaurants, it is most important to have enough people near the store. Only with people can there be passenger flow, and only with passenger flow can there be "capital flow".

The insiders believe that a good choice of store location is almost equal to half the success of opening a store, without customers' worries. But if you want to do it for a long time, there is a problem of positioning the tea restaurant. If the store is located in the office area of the company, the consumer groups are mostly engaged in trade or enterprise management, among which there are many white-collar workers, and the consumption level is relatively high. The positioning of tea restaurants should focus on them, and the environment of tea restaurants should also be paid attention to. The determination of consumer prices should be "tailored" according to their "tastes" If the decoration environment lacks the corresponding grade, some tourists may be lost.

The tea restaurant is selected in a residential area. Obviously, such tourists should be mainly ordinary residents. Therefore, opening a tea restaurant should be clean, bright and hygienic. The price should be based on the acceptable consumption level of local residents. If the price is too high, it is equivalent to shutting the residents out. Nowadays, tea restaurants should also consider parking spaces.

The information source of tea restaurant location can pay attention to related advertisements, visit in person, or be introduced by friends. The ground floor area of the selected tea restaurant does not exceed 300 square meters, and the monthly rent is about 50,000 yuan. The tea restaurant is positioned in the mid-range, with the decoration around 500 yuan per square meter and the low-grade around 300 yuan.

After choosing a location, you should consider what products the tea restaurant will sell or what characteristics the tea restaurant has. This is second only to location. Just like the smooth birth of a child, how to raise a child is very knowledgeable and thoughtless, and the child may get lost.

Target crowd positioning:

Young people, lovers, business and leisure, college students' parties, friends' parties, and people who spend time on business trips to pursue their taste in life.

The characteristic is the signboard of the tea restaurant:

At present, most of the tea restaurants in the tea catering market are set meals, noodles, snacks, Cantonese cuisine, Sichuan cuisine, western food and so on. Restaurants should be subdivided and have their own signature varieties. Find a fist product of our store and create reasons for customers to come to the store. The more distinctive a tea restaurant is, the more vital it is. Because, no matter what level of consumers have the instinct of "liking the new and hating the old" in taste, as long as the taste is good, it can always attract an endless stream of customers and make the tea restaurant business prosperous. If some novices find it difficult to choose the characteristics of product names, they can also make a fuss about the characteristics of packaging.

Of course, opening a tea restaurant is also very important in management and service. As the saying goes, "management brings benefits", as an operator, we should learn more. It is best for the boss who opens a shop for the first time to personally participate in everything and accumulate experience.

If a tea restaurant wants to operate for a long time and have good benefits, it must be better than others in all aspects, and carry out overall design and planning from the aspects of variety quality, taste, service characteristics, marketing means, business process, environmental atmosphere, image design, corporate culture, staff quality, public relations marketing and so on. Only by overall optimization can we take the lead in the competition and be invincible, and can we develop rapidly, join the chain and become stronger and bigger.

Advantages of investing in capital projects:

Nowadays, tea restaurants have just started in China. A combination of Chinese and western management and a wide variety of tea restaurants. Chinese food includes: porridge/noodles/rice/snacks/snacks/stews/roasting/brine/stir-fry/hot pot/western food includes: Korean food/Japanese food/French food. In addition, members' management/marketing activities are unique and sincere. According to their own budget, how much can a big store earn?

Investment criteria for tea restaurants:

According to the financial situation of investors, the tea restaurant plan is divided into three levels: community store, standard store and flagship store. The total investment ranges from 500,000 yuan, 1 10,000 yuan to more than 2 million yuan, which is especially suitable for investors who like to challenge the service industry of tea restaurants.

Investment budget funds: the capital budget must be based on the total investment funds, with 70% of the investment funds used for investment and 30% as reserves. It is better to budget investment funds in this way.

Economic benefit budget: A tea restaurant only needs to sell 500 people every day according to this budget. Per capita consumption is about 15-30 yuan, with material cost of 55% and gross profit of 45%. Among them, 30% is the overall expenditure. 15% is the net profit. The following is the budget made according to this ratio.

500 person-times per day, budgeted per person 15 yuan!

Total: 500× 15=7500×30 days =225000× 12 months =2700000.

Cost: 7500×0.55=4 125×30 days = 123750× 12 months = 1485000.

Gross profit; 7500×0.45=3375×30 days =101250×12 months = 12 15000.

Expenditure: 7500×0.30=2250×30 days =67500× 12 months =8 10000.

Net profit: 7500× 0.15 =125× 30 days =33750× 12 months =405000.

Because the prices of the varieties are different and cannot be calculated with the same price, I will calculate them with 50% each. Total: 2700000×0.5= 1350000.

Cost: 1485000×0.5=742500.

Gross profit:1215000× 0.5 = 607500.

Expenditure: 8 10000×0.5=405000.

Net profit: 405,000× 0.5 = 202,500.

500 person-times a day. 20 yuan budget per person!

Total: 500×20= 10000×30 days =300000× 12 months =3600000.

Cost: 10000×0.55=5

500×30 days = 165000× 12 months = 1980000

Gross profit; 10000×0.45=4500×30 days = 135000× 12 months = 1620000.

Expenditure: 10000×0.30=3000×30 days =90000× 12 months = 1080000.

Net profit:10000× 0.15 =1500× 30 days =45000× 12 months =540000.

Because the prices of the varieties are different and cannot be calculated with the same price, I will calculate them with 50% each. Total: 3600000×0.5= 1800000.

Cost: 1980000×0.5=990000.

Gross profit:1620000× 0.5 = 810000.

Expenditure: 1080000×0.5=540000.

Net profit: 540,000× 0.5 = 270,000.

500 person-times a day. 30 yuan budget per person!

Total: 500×30= 15000×30 days =450000× 12 months =5400000.

Cost: 15000×0.55=8250×30 days =247500× 12 months =2970000.

Gross profit; 15000×0.45=6750×30 days =202500× 12 months =2430000.

Expenditure: 15000×0.30=4500×30 days = 135000× 12 months = 1620000.

Net profit:15000× 0.15 = 2250× 30 days =67500× 12 months =8 10000.

Because the prices of the varieties are different and cannot be calculated with the same price, I will calculate them with 50% each. Total: 5400000×0.5=2700000.

Cost: 2970000×0.5= 1485000.

Gross profit: 2430000× 0.5 =1215000.

Expenditure:1620000× 0.5 = 810000.

Net profit: 8 10000×0.5=405000.

As a result, your net profit will increase geometrically.

Summary of in-store appliances:

Quantity and price of electrical appliances in shops

The soup stove is about 1 1000 yuan.

The fryer is about 33,000 yuan.

Porridge pot1around 500 yuan.

Western food stove is about 2 1000 yuan.

Fried dough sticks furnace1around 200 yuan.

Rice rolls furnace about 1 800 yuan.

Steamer1around 800 yuan.

Soup pot 2 200 yuan or so.

Induction cooker 2 100 yuan.

Blasting furnace probably 1 500 yuan.

Oven 1 3000 yuan or so.

Dishwasher 3 1500 yuan.

Pressure cooker 5 500 yuan or so.

Press 1 1000 yuan.

Sauce frying machine 1 200 yuan or so.

Stewing furnace probably 1 500 yuan.

Disinfection cabinet1around 800 yuan.

Double-decker refrigerator with wardrobe is about 3 18000 yuan.

Transparent refrigerator 1 2500 yuan or so.

Small double-decker refrigerator 1 2000 yuan or so.

LCD TV is around 330,000.

The cashier is about 1 3000 yuan.

The air conditioner costs about 4 24000 yuan.

Stainless steel soup pot 6 1 100 yuan.

Bowls and plates cost about 200-2000 yuan.

Table and stool set is about 32 16000 yuan.

Box sets, tables and chairs, about 630 thousand yuan.

Kitchenware is about 6000 yuan

The advertising fee is about 18000 yuan.

The renovation cost is about 160000 yuan.

The box decoration is about 80 thousand.

The rent and deposit are about 100000 yuan.

The incidental expenses are about 10000 yuan.

The working capital is about 200,000.

Total capital: about 700,000 yuan.

Business license of tea restaurant: registered by the departments of fire protection, sanitation, environmental protection, industry and commerce and taxation!

Staff recruitment of tea restaurant: you can recruit at the door of the store, website recruitment, catering training school recruitment, newspaper advertising recruitment or entrust others to do it!

Menu design of tea restaurant: The menu design of tea restaurant should be designed by hired chefs according to the operating characteristics and style of the restaurant. The menu is accompanied by advertisements for our promotional facilities and regular activities.

The concept of tea restaurant:

Our mission: exceed customer expectations!

Our business philosophy: virtue, standardization, high efficiency and harmony!

Our core values: be a moral person and do moral things!

Our service spirit: serve every customer with heart!

Our working attitude: quick response, win in execution!

Our goal: to become a gourmet mecca!

Management and implementation of tea restaurant members;

(member information processing application, membership card processing, each credit card calculation, member activity planning, member management, various member discount calculation, tea restaurant activity information release), event gift collection, event prize distribution scheme, birthday cards and gifts or flowers for each member. And inform customers who have had birthdays one week in advance to come to our store to collect birthday gifts. In addition, we should regularly collect suggestions from members, change our service responsibilities, and achieve the goal of exceeding customer expectations. In addition, apply for a beautiful QQ for the tea restaurant and build a member QQ group. Group space includes: activity bulletin board, member mood board, member making friends board, member complaint board and member suggestion board, so as to obtain the best improved service.

The specific ideas are as follows:

Business practices

(1) Cultural marketing planning, including artistic marketing, performing arts and entertainment, advertising, corporate culture, catering culture, catering etiquette, environmental culture, history and culture, etc.

(2) System marketing plan, including linkage promotion, attack marketing network, database marketing, relationship marketing, new concept gift promotion, etc.

(3) brand system integration, including brand characteristics, brand structure and brand symbols.

(2) Business philosophy

(1) MM vegetables, fruit vegetables, borderless vegetables, etc. To promote the sales of zero-meal dishes.

(2) New concept wedding banquet, professional business banquet planning, driving the surrounding catering.

Sales.

(3) New concept service, new concept experience environment, new concept open interactive kitchen, etc.

(3) Management technology

(1) Management by objectives.

(2) Customer database and customer relationship management.

(3) Customer satisfaction and total quality management.

(4) Innovative food management scheme.

(5) Experience marketing and quality-price ratio management.

(6) Management of raw material base and supply network

In-store design and placement:

Store layout: 100 square meter, 1 42 inch LCD TV, the price is about 10000 yuan.

100 square meter, an antique bookshelf 3 meters high and 2 meters long.

100 square meter, build a sink in an obvious place with obvious signs (please wash your hands first for health). It is best to set up an automatic air dryer next to it, like the one installed outside the KFC bathroom, one height at a time.

The cashier in the store should be designed like a bar bar, with all kinds of wine and decorations, wine glasses, paper towels, leaflets, lighters with restaurant addresses, small plates at the cashier, decorations and so on. ......