What is the general size of the first banner of Ele.me?
Signboard size: 1125*432
Poster size: 686*176
Note that the above sizes can be enlarged proportionally. What is the content of Ele.me’s advertising copy to take advantage of the World Cup?
The World Cup has been going on for nearly half a month. As a copywriter, it seems like I have missed the whole world if I don’t keep up with the popularity! At a time when various brands are struggling with whether to “shoot” or “not shoot”,< /p>
Ele.me
In a unique way, we released a set of posters called "Hungry Dictionary", which is simply good news for pseudo-fans like us. Let's take a closer look at what Ele.me is. How to use the hungry dictionary to explain the World Cup:
1. World Cup
Once every four years
A large-scale late-night party for foodies in the world
The whole country falls into a carnival Buff is reversed day and night
2. Offside
A kind of foul action
The act of stealing something before the late night snack begins
Such as passing a defensive player Attack first
3. Single-handed ball
The delivery boy brought the takeout
Going through the obstacles of high temperature, haze, heavy rain and heavy rain
Deliver on time It’s in your hands
4. Stop the ball with your chest
After eating chicken breast
The chest is suddenly full of strength
You can stop the football On the body
5.442 formation
Four meats, four vegetables and two desserts
The most balanced way of nutrition
It is also a formation that balances offense and defense on the court< /p>
6. Big Four Happiness
Eat Four Happiness Meatballs before going on the field
Scored four goals in a row after coming on the field
My teammates, coaches, audience and myself were all happy
7. Filling up positions
Use full quota to reduce common tactics
Order other delicacies to fill the quota vacancies
It is like letting players fill the vacancies
p>
8. Fish leaping over the dragon's gate
Top offensive skills
This move can catch the enemy by surprise
9. Butter hand
A combination of Chinese and Western dishes, braised pork knuckles in butter
After finishing the meal, my hands were covered with oil
Everything slipped away, including the ball
10. Overtime
< p>After a 90-minute late-night snack party for foodiesFeeling unsatisfied
Asked to eat for another 30 minutes
As you can see from this set of posters, Ele.me is clever Combining brand elements with the professional terminology of the World Cup, there is also a formula hidden in it, Hungry Goods Dictionary = World Cup professional terminology + Ele.me brand elements +
World Cup Football Game
elements , does it make sense? Not only does it explain professional terminology vividly, interestingly and vividly, but it also gradually increases the influence of the brand. By combining brand elements with elements that take advantage of hot topics, I believe you can also create popular copywriting!
Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu How to set the background image of Ele.me on Talkto520
Click
Background Wall
and then choose to change the background image from the album.
"
Ele.me
" is a local lifestyle platform founded in 2008, mainly engaged in online takeout and new retail< /p>
, instant delivery and catering supply chain services. In the 12 years since its founding, Ele.me has taken "Everything30min" as its mission and is committed to using technology to build a local life service platform, promoting the digitalization process of China's catering industry and cultivating takeout into the third type of food for Chinese people after cooking and dine-in. Regular dining style.
Software introduction
“Ele.me” is China’s professional catering O2O platform. It is developed and operated by Lazars Network Technology (Shanghai) Co., Ltd. as a digital leader in China’s catering industry. .
"Ele.me" adheres to the belief of passion, perfection and innovation, and takes the mission of establishing a comprehensive digital catering
ecosystem
to provide users with Convenient service provides the ultimate experience, provides integrated operation solutions for restaurants, and promotes the digital development process of the entire catering industry.
April 20, 2017,
Meituan
Dianping,
Baidu Takeaway
, Daojia Major online food ordering platforms such as Food Club have spontaneously established an industry self-discipline alliance for online food ordering platforms with the support and guidance of the Beijing Municipal Food and Drug Administration.