1. Tour Napa Valley 2. How was the landform of Napa Valley formed, and what impact does it have on grape growing? 3. How to create a global tourism demonstration area 4. A town without industry has no soul, eight innovative cases of characteristic cultural tourism towns to visit Napa Valley
From the day I came to San Francisco, I wanted to go to Napa Valley First visit, because when I was in China before, I often heard people say that the wine produced in the Napa Valley in San Francisco, California, is world-famous! Therefore, Napa is also known as the wine mecca in the United States and even the world!
A friend of mine who loves wine once told me that Napa wine has been leading the world since the 1970s. He said: The World High-end Wine Tasting Conference was held in 1976. In that blind tasting, it was the 1973 Cabernet Sauvignon from Stags Leap Winery in Napa that defeated the famous Bordeaux First Growth Chateau Mouton-Rorchy, making the whole world focus on Napa. . Then on the 30th anniversary of the Paris Wine Review, the sponsors organized a wine tasting again and opened the 10 participating red wines that had been aged for 30 years for a blind tasting rematch.
As a result, what surprised everyone was that all the top five wines were from Napa! Since then, Napa has once again attracted the attention of the world! Therefore, the magic of Napa wine is something I will never forget! The sacred place of Napa Valley has always fascinated me!
But I always have a question, that is, why is Napa Valley able to produce so many excellent wines that are recognized around the world? Is it because Napa Valley is different from other places? Out of curiosity, I checked the geographical location of Napa many times online. Sure enough, some experts on the Internet explained that Napa Valley is a hilly area close to the bay, mainly due to the influence of the bay climate! Of course, the uniqueness of Napa Valley’s topography is also a very important factor! In terms of topography, although Napa is a plain, it is quite undulating. It is a mountainous area with no peaks. The undulating slopes are very conducive to sunshine; and the high and low hills can better absorb the warm and gentle sea breeze blowing from the bay. , this special geographical environment allows Napa Valley to have warm early springs and balmy summers every year, thus creating almost perfect climate conditions for the growth of grapes!
There are more than 10 main grape varieties used to make wine in Napa Valley. Among them, Chardonnay, Sauvignon Blanc and Merlot are the most commonly used varieties. The first two are grapes with very small particles. The grape variety is green, slightly larger than a fingernail, and formed into clusters of small balls, which are very plump. If you are greedy and want to taste it, the result will definitely make you sour! Cabernet Sauvignon is recognized as the king of red grape varieties in Napa. Experts say that such a good grape variety is a good raw material for making high-end wines. As for red wine and white wine, it is just a different brewing method!
According to high-end people in China who have drunk Napa wine, Napa wine, whether it is red wine or white wine, is comparable to many domestic wines such as Great Wall, Changyu, Fengshou, Xintian, Tonghua and Yunnan Red. Compared with brand wines, their tastes are sour, astringent, sweet and fruity! I have longed for it! But my friend who loves wine said that Napa high-end red wine is rarely seen in China because the price is too high and it is bought out by Americans as soon as it leaves the factory, so it is difficult to buy it in China. !
With the careful arrangement of Yuhang and Lihui, we chose to go to Napa for a one-day trip with the group. Before departure, I thought that I would inevitably buy a few bottles of wine from Napa this time, except for leaving it for when I return home. In addition to giving them to close relatives and friends, I left two bottles for Yuhang, Lihui, Liu Qi and ourselves to taste slowly! Needless to say, I feel happy when I think that my long-cherished wish will soon come true!
The tour group passed through the famous Golden Gate Bridge and headed to Bay Mountain, which is more than 2,500 feet above sea level on the edge of the Pacific Ocean. It passed through Redwood Canyon, the first redwood park in the United States donated by private individuals and designated as a national park. , this time is the season of "the weather is getting brighter in May, and the green trees are shaded and the flowers are fragrant". It also happens to be that the sky is high and the clouds are clear, the sun is bright and the wind is light, and the weather is good. Everyone is visiting the Redwood Park with great interest! What impressed me most about the Redwood Park was of course the towering ancient coastal redwood trees that are more than 200 meters high! Until around 12 noon, we went with the group to a Chinese restaurant that we had already booked for dinner!
After lunch, we started our journey to Napa Wine Country. As we approached the famous Napa Valley, California’s famous wine resort, we saw large swathes of beautiful vineyards along the way, stretching as far as the eye could see. The dripping grape vines are covered with bright and fragrant flowers, and huge hot air balloons are flying high above the vineyards filled with rows of rows of grape vines! The whole picture seems like an exquisite oil painting, which makes you feel happy after seeing it!
After the minibus passed through several beautiful vineyards that were almost connected, we were sent directly to the Napa winery area, where we were randomly assigned to a 40-minute tour. In the queue, we were led by professionals from Napa wineries to visit various winemaking workshops. Everyone stayed and listened in detail to the introduction of winemaking knowledge by winery professionals. Then we visited the brewing equipment and large wine cellars, and then we arrived. In the wine tasting room, you can taste various types of wines and all kinds of mellow grape wines.
According to winemaking professionals, Napa winemaking is divided into three stages. Of course, what we can taste is only the primary stage, which is called "White Zinfandel"! In terms of taste, White Zinfandel is closer to a woman's taste. It is soft and long, fresh and has the fragrance of the fields, like the first ray of sunshine in the morning, the little traces falling on the leaves, more like those that slide down the leaf tips. The true meaning of life can be understood by savoring the water drops carefully! The second stage is the king of "Cabernet Sauvignon!" "Cabernet Sauvignon" is aged in oak barrels for 18 months! Among them, Cabernet Sauvignon has both a wild and kingly temperament and a rich and heavy taste. It can be regarded as the king of Cabernet Sauvignon! The third stage is fruity red wine, which is equivalent to the dessert after the meal. Fruity red wine is like the first ray of fragrant coffee in the morning, and like the last ray of sunshine shining on the mountain in the evening. It seems reluctant to leave, but in the end it will lead. The flowers are washed away and the dust is banished. There is a leisurely tranquility inside, as bright as a match, warming the deepest part of our hearts!
The wine-making professionals’ recommendations were meaningful, seemingly exaggerated and romantic. Even though I was a little intoxicated, I still learned a lot about wine knowledge and culture! It also gave me a real insight and opened my eyes!
Various types of fine wines, exquisite wine sets and souvenirs are also displayed in the winery for group members to freely choose and buy. I followed the planned plan and bought a few bottles of red wine, but because I was short of money, I only bought the mid-to-low-end red wine "White Zinfandel". How could I dare to hope for the elusive "Cabernet Sauvignon" from the king of red wines? !
After coming out of the winery area, we stopped by to visit the ancient castle in Napa Valley! It is said to be an ancient castle, but when you walk in, it turns out that it is an authentic medieval castle and a veritable medieval fortress. It was built on the top of a hill. The lookout is the commanding heights of the castle. The top of the lookout is an umbrella-shaped hexagon. The high walls are surrounded by zigzag-shaped gun holes and cannon holes. !
While everyone was immersed in admiring the ancient European culture, a very talkative Chinese traveler in the group said something surprising. He said: "Actually, this castle is not a historic site. , it was only built in 2008!" As soon as he said this, we all felt incredible, "How is this possible?" Seeing our doubts, he continued: "Think about it, the United States was only founded two or three hundred years ago. How could there be a medieval castle in Europe in this year?" So he shared a story about the owner of the castle with us without hesitation! He said he learned this true story from his first trip to Napa!
It turns out that this is not a real historic castle, but a winery. The owner of the winery is Dario Sedoy. His great-grandfather ran a winery in San Francisco as early as 1885. Later, It was forced to close due to the enactment of California's "Prohibition Law." As a child, Dario played hide and seek among the abandoned wine barrels at home, so he dreamed of returning to his great-grandfather's business since he was a child. In 1975, his dream finally came true. He used the money he earned from his clothing business to open Sedoy Winery in Napa Valley. Dario knew how to run a business. He not only sold wine to tourists, but also provided cold meals to them. And personally pour samples of wine for guests to taste. Soon, business at Sedoy Winery was booming, with annual sales far exceeding those of Napa Valley wineries!
In 1993, Dario spent US$3.1 million to purchase a 69-hectare piece of land 11 kilometers away from Sedoy Winery, which also came with a large Victorian-style manor for himself and his family to live in. . At that time, he came up with a grand plan to build his own castle on the top of the hill. In order to ensure the historical accuracy of the castle, he specially invited experts from Europe who specialize in designing vaulted ceilings and artists who are good at murals. The materials used, including bricks and tiles, were all taken from Austria, Italy and Romania. The materials were packed into 200 containers and shipped to the United States. In 2008, this castle with an area of ??approximately 14,000 square meters and a cost of US$40 million was finally completed and opened to tourists!
After the castle opened to the public, Dario received many tourists who came to visit the castle. The day our Chinese traveler came to Napa for the first time, there were also many tourists. He said that he was on the first floor I met Dario in the wine tasting room. He is 71 years old, tall and thin, and looks like an elegant and gentle gentleman.
He personally took him to see the decorations and objects inside his castle, paying special attention to details such as the grape pattern on the walls, the exquisite parquet floors, the ceilings with intricate patterns, and a richly decorated grand piano from the 1870s. , a hand-carved oak dining table, etc., and gave a serious explanation. The Chinese travelers felt that Dario was talking about these with relish and seemed to be intoxicated with himself! "But those are all copies!" He shrugged and said jokingly: "Otherwise, I should have lived more than 200 years ago!"
The Chinese traveler who was traveling with him said: The eloquent narration unknowingly made me immersed in it, allowing me to truly understand the ins and outs of Napa Castle! At the same time, I have even more respect for the owner of the castle, Dario! From that day on, I have been thinking: The ancient castle is just a symbol of history. Every stone and every object in it records history like documents, photos and images. When we come here, we are not only It’s just wine tasting, but it’s also a wonderful artistic enjoyment!
It was already past 7 o'clock in the evening when we returned to Beiwan Aerospace and Lihui's residence from Napa. Yuhang and Lihui had already gotten off work, and Liu Qi had already returned from English class. During dinner, Liu Qi had just made dinner and was bringing out his best multi-layered pancake from the kitchen, as well as a few of their favorite side dishes. Yuhang was very happy to see that we were back safely and asked me: "How was your trip to Napa?" I said: "It was really an eye-opener. In short, it was a worthwhile trip!" Lihui looked at my backpack and said: "Go. You must buy wine in Napa. What kind of wine did your uncle buy?” Yuhang couldn’t tell, opened my backpack, took out a bottle, and said, “Come on, let’s taste it first!” There were five of us that night! I drank two bottles of red wine in one day and everyone was full of praise after drinking it!
How was the landform of Napa Valley formed, and what impact does it have on grape growing?
Napa Valley is a hilly area, and more than 30 soil types have been identified so far. Due to its mountainous terrain and influence from the Pacific Ocean, it has a Mediterranean-style temperate climate that only accounts for 2% of the world's area. Warm early springs and balmy summers create ideal climate conditions for grape growth. Since the first grape plantation was cultivated in 1838, Napa's wine industry has a history of more than 170 years. During this period, the wine industry encountered difficulties such as disorderly expansion, phylloxera infestation, Prohibition, and World War II. However, the Napa people never gave up. Now they not only make the industry fine, exquisite, and exquisite, forming a whole industry chain, but also realize From production management to brand management to cultural management, Napa Valley wine production only accounts for 4% of California's wine production, but its output value accounts for about 30%. It generates nearly 100 billion US dollars in revenue for California in a year and provides jobs. With 231,000 jobs, the wine industry has gradually prospered.
Geological conditions
The landform we call Napa Valley was formed under the action of extremely violent yet profound and slow forces. Its formation process is beyond our imagination. Human history is only a tiny part of the time that formed the soil of Three Palms Vineyards. The valley is part of the edge of the California coast, formed by old seabed, a variety of large rocks from the Pacific ocean floor, and fire-refined materials that erupted from the interior of our planet. Over millions of years, the west coast of North America rose from the sea due to the violent slow movement of several plates of the Earth's crust colliding with each other. Long-term, steady compression forces fold the rising sea floor into mountains. In the process, different types of valleys are created. In some cases, low troughs between mountains are expanded and lowered. Napa Valley is one such valley that has been sunk and stretched, at a lower elevation than the more typical coastal valleys formed by streams flowing down from higher elevations.
Along the many nexus of thinned crust, volcanoes open like exhaust valves and spew molten rock and ash. Over long epochs of sea-level fluctuations, land repeatedly flooded into the water, dried up and flooded again, adding to the successive layers of sediment that formed every million years. The vegetation of forests and swamps was reduced to organic soil composition, helping to provide the substrate for new plants, new forests, which eventually became the soil upon which humans cultivated their vast vine orchards.
The Mediterranean climate is mainly distributed in the west coast of the continent in the mid-latitudes (about 30 to 40 degrees north and south latitude), with the typical characteristics of "winter rain and summer dryness". According to the distance from the ocean, it is divided into cool summer subtropical summer dry climate and warm summer subtropical summer dry climate. The cool-summer subtropical summer-dry climate is close to the ocean and has cold currents passing along the coast. Affected by sea and land winds, the summers are cool, with less sunshine and more fog, and the hottest month is below 22°C. The warm summer subtropical dry summer climate is far away from the ocean, so the cold current of the ocean has little influence in summer. Under the influence of the subtropical high pressure, the summer is warm, and the hottest month is below 22°C. There is more sunshine and the annual difference is larger than that of the latter.
Although, the winter temperature varies slightly every year. The Mediterranean climate still gives the grapes the right temperatures during their growing season.
The Mediterranean climate factors that are beneficial to the growth of grapes include:
1. Sufficient sunshine allows the sugar content of the grapes to fully accumulate;
2. Sufficient heat allows the grapes to mature smoothly;< /p>
3. Moderate and concentrated precipitation in winter is conducive to the flowering, pollination, fruiting and harvesting of grapes; it reflects a large amount of blue-violet and ultraviolet light, which can promote grape flower bud differentiation, fruit coloring and improve grape bud differentiation. Berry quality. How to create a full-region tourism demonstration area
It has taken 4 years to develop full-region tourism from the idea to putting it into practice. In practice, various places have explored many experiences and practices with demonstration and leading significance, which can be summarized as "five persistences":
Shengjing Cultural Tourism: Ruoergai Huahu Ecological Scenic Area
1 , Adhere to urban-rural linkage.
This is an inevitable requirement for the development of all-region tourism. Especially after the COVID-19 epidemic, people have a new understanding of life, living, and ecology. "Going to the countryside" has become a new choice for more people to travel.
2. Adhere to high-level advancement.
Developing all-region tourism is a systematic and all-round reform of the tourism industry. There are many difficulties that need to be overcome, many difficulties that need to be overcome, and many problems that need to be solved. It cannot be separated from high-level promotion.
4. Adhere to mechanism innovation.
This is an important guarantee for the development of all-region tourism and the key to breaking the bottleneck of tourism development. In the creation of all-region tourism, we need to have the courage to explore and practice, and constantly improve the all-region tourism development system and mechanism.
4. Adhere to the principle of building *** and sharing.
The fundamental purpose of developing all-region tourism is to make the results of tourism reform and development more beneficial to the people through comprehensive construction and enjoyment, and to enhance the people's sense of gain, happiness, and security. Especially as tourism enters the era of popularization, "living like a local" has become tourists' yearning for travel experience. In the creation of all-region tourism, various localities adhere to the principle of host-guest sharing, promote public cultural facilities to expand tourism service functions, and open to tourists while serving local residents; relying on tourist public facilities such as visitor centers and tourism distribution centers , organize and carry out cultural services to benefit the people, so that more tourists can experience the local customs and share the unique regional culture.
5. Adhere to the integration of culture and tourism.
Develop tourism with cultural concepts to make tourism more "poetic"; use tourism carriers to spread culture and let culture go "distant". This is the main line that runs through the development of tourism in the entire region. All regions focus on exploring and utilizing resources such as historical culture, regional characteristic culture, ethnic folk culture, and traditional farming culture to develop tourism, focus on increasing the cultural background and characteristics of various types of tourism creation, and strive to create a whole region with "scenery and culture everywhere" travel.
Shengjing Cultural Tourism is committed to the integrated development of the cultural tourism industry, providing cultural and tourism integrated consulting, planning, planning, cultural and creative and other integrated solutions for cultural and tourism integration. Through consultation, planning, planning and cultural creation, it has promoted the successful creation of many national AAA and AAAA-level tourist attractions and the implementation of pastoral complexes, characteristic towns, cultural parks, community spaces and other projects. A town without industry has no soul, eight innovative cases of characteristic cultural tourism towns
In recent years, with the acceleration of the new urbanization process and the continuous improvement of people's living needs, large and small towns are growing before our eyes. It has become "modern": high-rise buildings, wide roads, and glass curtain walls are among them. Everywhere you go, you will feel familiar. "A thousand cities have the same face" is undoubtedly the tragedy of some urban constructions nowadays, but there are also faces that surprise us. "Not every small town has to grow into a giant." Take a look at these low-key cultural and tourism towns, and maybe you will find another sky!
Napa Valley is located 80 kilometers north of San Francisco, California, and is the first world-class wine producing area in the United States. It consists of 8 small towns and is a narrow area 35 miles long and 5 miles wide with beautiful scenery and pleasant climate.
Since the mid-19th century, based on traditional grape growing and winemaking, it has now become a place famous for its wine culture and manor culture, including wine tasting, catering, health care, sports, weddings, and conferences. It is a comprehensive rural leisure, cultural and tourism town cluster with shopping and various entertainment facilities. It receives 5 million tourists from all over the world every year, generates tourism economic income of more than 600 million US dollars, and directly creates more than 20,000 local job opportunities.
The success of Napa Valley towns is due to the local government’s unified planning and differentiated positioning of Napa Valley towns; it fully relies on primary and secondary industry resources for product system and event planning. The grape growing and winemaking industries in Napa Valley are not only the pillars of local economic development, but also provide landscape resources and development foundations for local tourism product systems and festivals. At the same time, the establishment of a tourism industry through cooperation between government and enterprises also enhances and promotes local tourism. industry development.
The Hershey Chocolate Town in the United States is located in the town of Hershey, Pennsylvania, USA, also known as the town of Hershey. The town has a population of about 21,000, 203 kilometers away from Washington, D.C., and 203 kilometers away from Harrisburg. The international airport is only 10 minutes away by car. Hershey Chocolate Town is the headquarters of the Hershey Chocolate Company. It is surrounded by mountains, forests and water, lush and beautiful natural environment.
Today, Hershey has three modern chocolate factories with the largest output in the world, producing up to 33 million KISSES chocolates every year.
Hershey has become the IP of Hershey Town and has symbolized and characterized its chocolate culture. The most typical ones are the street signs such as "CHOCOLATE AVENUE" and "COCOA AVENUE". The 128 street lamps on Chocolate Avenue also use the shape of "KISSES" chocolate on the lampshades. Every sketch and artificial Small landscapes are imprinted with images of Hershey.
The characteristics of the small town of Hershey: excellent location and transportation, located in the suburbs of Harrisburg, only 10 minutes from the airport, and about 200 kilometers away from Washington; rich in natural resources, surrounded by green mountains, and beautiful natural scenery ; Remarkable cultural IP, Hershey Company has become a symbol of the town's history and culture; It has a strong industrial foundation - chocolate production.
The word SPA comes from the Belgian border town Spa (SPA), where hot springs are everywhere. Local residents have been using hot spring baths to treat various diseases and pains since the ancient Roman period two thousand years ago. .
The reputation of Spa Hot Spring SPA reached its peak in the 18th century AD. It not only attracted dignitaries from various European countries to come and bathe, but also made SPA officially synonymous with hot spring stations and hot spring water in English and other languages. No wonder that although spas can be seen everywhere today, Spa people can still proudly insist that Spa is the hometown of spas.
There is only one real SPA, which is the hot spring health station located on the hillside near the town visitor center. Founded in 1868, it is considered the oldest and most luxurious spa treatment center in the world. To get there, you need to take a special escalator.
Spa, surrounded by greenery and dotted with castles, is not only the home of spa treatments, but also the venue for Formula One racing. The Spa Racing Track is about 10 kilometers southeast of the city of Spa. It takes advantage of the natural terrain of the Ardennes and is about 7 kilometers long. It is the one with the strongest changes in elevation among the Formula One racing venues.
Evian, also translated as Evian, is located in the northern part of Haute-Savoie, France, with more than 7,000 residents. It is backed by the Alps and faces Lake Leman. Across the lake is Lausanne in Switzerland. It is a good place for French people to relax and vacation. They can recuperate in the summer and ski in the winter. The theme and legend of "water": Evian means "water" in Latin, and everything surrounding Evian Town is the theme of water.
Evian Town is rich in core resources, including mineral water, hot springs, flowers, buildings, etc.
The source of the mineral water in Evian Town is the Alps. It comes from mountain snowmelt and mountain rainwater. After 15 years of natural filtration and mineralization of glacial sand layers, precious Evian water is formed. .
The hot springs in Evian Town come from the Alps. The spring water is clear and clean, containing calcium, magnesium, zinc, tin, etc., and has great medical and health effects.
There are many flowers in Evian Town. The local climate in Evian Town is pleasant and suitable for the growth of flowers and plants. The local residents are also very good at decorating their homes with beautiful flowers, and it is known as the city with the most flowers.
Most of the buildings in Evian Town are typical 19th-century French architectural styles.
The biggest advantage of Evian Town is that it has industrial characteristics that keep pace with the times. Based on this, it relies on water resources and uses high-end health management projects to drive the region into an advanced stage of health resorts, and gradually Establish a complete vacation function system and realize the extension and development of the industrial chain.
Daei Town (which has been merged with Hojo Town and renamed Hoei Town) is located in Tottori Prefecture, Japan. It is a small town facing the Sea of ??Japan. Although there are only more than 5,000 households, it is now a place of pilgrimage for "Conan fans" all over Japan.
A successful cultural identity allows the world to remember this town. Integrating the cartoon character Conan into all aspects of the town's development is its greatest feature.
First of all, build the Conan Museum, which is a very unique white building. The museum takes "Detective Conan" as the center and lays out the splendid world of Gosho Aoyama's works. The museum includes personal introductions, exhibition areas for comics and animation works, and a large number of animation craft shops have also been set up, bringing huge economic benefits to Hokuei Town.
Greenwich is located in Connecticut, USA. As a small town with only 60,000 people and 174 square kilometers, it is a paradise for hedge funds. The town’s per capita income is US$9.03 million, and its asset density ranks among the top. No. 1 in the world.
First of all, the town is only 60 kilometers away from the financial center of New York, about a 45-minute drive. It has all the supporting conditions required by hedge funds and can effectively absorb the spillover from New York’s core financial industries. In addition, there are many other businesses around the town. There are three airports and the transportation is very convenient.
Secondly, thanks to the government’s preferential tax policies, the town has attracted a large number of brokers and hedge fund supporting personnel since the beginning of this century. The number was once as high as 4,000. The number of employees has also increased several times compared with 1990. Compared with hedge fund practitioners working in New York, employees earning tens of millions of dollars per year in Greenwich can pay $500,000 less in personal income tax. Moreover, the property tax in New York is as high as 3%, while the property tax in Greenwich is only 1.2%.
Finally, the town is tree-lined and has a beautiful environment, which is much more livable than New York, which is noisy and chaotic, has high population density and extremely compressed living space.
Robert Lardon, advisor to the mayor of Greenwich, previously stated publicly that the town has excellent community services. "Here, there are many international brands and restaurants, and fund managers' families and company members can live a safe and comfortable life."
In Greenwich, the distance between the office and home may be It only takes 10 minutes; there are great places for jogging and dog walking everywhere near the residence; the house is spacious and comfortable, far away from the depression and crowds of New York; and there are many good schools to choose from. The town is also very international. 27% of the more than 60,000 permanent residents are from countries with different cultural backgrounds, including elites from China, Singapore and other places. You will hear languages ??from different countries when walking on the street.
It is precisely thanks to these conditions of time, location, people and people that the scale agglomeration effect of Greenwich Town was formed, which in turn promoted the adjustment of the local industrial structure.
The world-famous mural town Chemainus is located 80 kilometers north of Victoria, the southern tip of Vancouver Island, Canada. It has a history of about 150 years. Mural art has changed this small town that once relied on the forestry industry for its survival, and injected new vitality into the development of the town's tourism industry.
The government played a very important role in the transformation and revitalization of the town. They launched the town revitalization project and invited famous artists from all over the world to devote their efforts to painting 12 murals on the walls of the town ( 5 in 1982 and 7 in 1983).
These murals mainly describe the logging history and customs of this century-old town, and are an example of the combination of modern art and traditional heritage. Gradually, it attracted many tourists to the town for sightseeing, and also attracted other artists to join the team of painting murals. So far, there have been 39 large wall murals (including about 3,000 small murals), 8 Sculptures, and thus the Mural Festival was formed, and then the related tourism industry began to flourish, and an unknown town began to enjoy the reputation of an outdoor art gallery.
Fangci Town is located in Fangzi District, Weifang City, Shandong Province. It is developed on both sides of the Fangzi section of the Jiaoji Railway as the central axis. It was once a colony of Germany and Japan. It was originally the old district of Fangzi. Due to the coal mines Due to historical reasons such as goafing and railway diversion, the old area of ??Fangzi has gradually become quiet in recent years and has lost its former prosperity. Development and construction began in 2008.
Driving by cultural creativity, this once abandoned and dilapidated building complex has been revitalized. Use the railway facilities built in Germany to build the Jiaoji Railway Museum at Yuanfangzi Railway Station; use the relatively independent courtyards of German-style buildings to create the "798" Art Zone in Shandong to open an oil painting creation base;
Use the century-old Old houses, alleys, railways, old train stations, small hotels, old banks, cloth stores, rice shops, etc. will be used to build film and television bases with modern historical themes and develop cultural and creative industries. During the renovation of Fangci Town, it fully retained the characteristics of German architecture and reflected a higher level of aesthetic connotation.
After the renovation of the town was completed, a number of exchange activities were organized, such as the "Fangzi" Chinese Oil Painting Invitational Exhibition, the 2010 National Table Football Open, the Contemporary Russian Oil Painting Exhibition, "Research and Beyond" "-The Second China Small Oil Painting Tour Exhibition, etc., attracted celebrities from the cultural, sports, and art circles to learn about the town. In addition, it is also the filming base of the Hollywood movie "Flying Man".
Second, these small towns fully exploit local resources instead of blindly seeking foreign expansion, and realize the development characteristics of the small town's surrounding environment and local human resources.
Thirdly, these small towns are all relatively moderate in size. They neither spread the pie blindly nor can any business enter. By setting thresholds, they have made the business more cohesive and distinctive. It is conceivable that such core competitiveness will be achieved.
Finally, these small towns allow us to intuitively see that they have already been well positioned during the initial planning and construction, relying on the core competitiveness of the small towns to establish themselves among regional cultural and creative towns. Dominate.
We hope that all cultural and creative towns should form their own style based on the characteristics of the above-mentioned towns, and become a creative town with long-term vitality.
In China, as small town construction enters the 2.0 era, how can small towns find their own characteristics, how can they enrich their own industrial development, and what are the differences from the perspective of top-level design and planning?