As an annual product dog with only 0.2, this experience report I wrote cannot be counted as analysis. What suggestions can be provided?
First, experience conditions.
Software version: V 1.2.2A (Android version)
Equipment model: Xiaomi note (non-top version)
System environment: MIUI V6 based on Android 4.4.4.
Second, the software positioning
Kitchen Story is the first product developed by Berlin AJNS New Media Co., Ltd. Both founders are food lovers. The Story of the Kitchen is a Chinese translation. Basically, all the dishes are western-style, with a few Southeast Asian dishes. Rich and practical content, reflecting their intentions everywhere, after careful design, even in tableware, kitchen utensils and even cooking environment.
Although it is an APP developed in Germany, I personally think that this APP has not been acclimatized in China, but has gradually occupied a certain market position. The main population of mobile Internet is the post-80s and post-90s generation, and these people are basically only children. The chances of getting in touch with and learning cooking from childhood are basically zero, and most of them can only make eggs, which is not bad. But when they enter the society, take part in the work, especially those who leave the original city to work hard, when people begin to pay more attention to their health, and various catering scandals keep popping up, they gradually realize the importance of cooking. Although western food looks tall, it is easier to use than Chinese food in terms of difficulty. Similarly, there are many small details in the kitchen story, which fully consider the use scenes of novice kitchen.
Third, user analysis.
User characteristics:
young people
Ji Ling gourmet
Learn to cook by yourself
Number of users:
According to preliminary statistics, there are about 220,000 Android users. According to the ranking and score of iOS, it is estimated that the number of users will be higher than that of Android users. Then according to the relatively high retention rate of 20%. The number of domestic users is initially 65438+ 10,000, but the growth rate should not be underestimated.
Usage scenario:
1, take a weekend break and learn to cook a brand-new dish for yourself or your family.
2. Go home from work and cook a healthy dinner for yourself quickly and simply.
Purpose of use:
Ji Ling cooking gourmet
Third, product design.
Functional architecture diagram
Main function details
The Story of the Kitchen is mainly suitable for beginners with little foundation. A timer is designed for them, and the unit is converted, and the required ingredients are converted according to the number of people, which solves the inconvenience of using mobile graphic recipes.
Personally, I think Kitchen Tale is different from the well-known domestic similar apps such as "Going to the Kitchen", "Taste Library" and "good beans Menu", which not only teaches you how to cook, but also makes you feel the fun and interest of life brought by cooking (advantages and disadvantages will be explained in detail later).
Four. merits and demerits
1, more filtering dimensions to meet the needs of users.
"filtering" function
The two screening dimensions of "calories" and "required time" are basically absent in domestic similar apps. "Calories", people nowadays pay great attention to their health, and this screening dimension is especially suitable for people who lose weight or keep fit. The "required time" takes into account the user's needs and usage scenarios. When you come home from work on weekdays, you can only choose dishes that take a short time, and you can not limit the required time on weekends.
2. Conversion function
Two conversion functions
No matter what kind of recipes you look at, there is always this question. A person is such a quantity, so how many ingredients should we buy for a family of three? There are also different recipes, even the same recipe, the measuring unit of seasoning is different, some are teaspoons and some are spoons, so it is impossible for users to prepare so many corresponding measuring tools at home. Kitchen Tale solves the pain points of these two users through the functions of these two converters.
3. Do it from scratch.
In most online recipes, the first operation step is usually to change the ingredients into knives, cut them, or have basic videos, but it doesn't say what kind of dishes are suitable for cooking. Moreover, there are quite a few zero-based users, and there will be no way to start from scratch, which is very troublesome. "Kitchen Tale" adds a video of tips to the corresponding menu, so that users can see the complete menu, but for the basic operation, there are detailed video instructions.
Cooking is a pleasure.
The Story of the Kitchen tells you how to make delicious food, and also hopes to make you feel the fun of cooking. From each menu, we can tell users what kind of wine is best for this dish and why we choose it, so that we can fully feel the designer's intention.
5. Timer
The addition of timer function reflects the designer's intention, but I don't know if there is any optimization consideration. Because each step is very detailed and the corresponding cooking is written, can you directly add the timer function to the long step without manual operation, click the button and start the countdown directly, so that the user does not need to choose the time again?
6, the loading speed problem
Every picture on the menu is very clear and big, really beautiful. However, when the network state is not very good, when you want to look at the menu first, you will often see that the picture can't be loaded, and the experience is a bit bad.
Verb (abbreviation of verb) abstract
The emergence of "Kitchen Story" may sound the alarm for well-known cookbook apps. The contest between them is not only the increase in the number and total amount of recipes, but also the number of recipes in Kitchen Story is far less than that of domestic cookbook apps, and the corresponding considerations should also focus on the user's use needs and usage scenarios. Similarly, the story of the kitchen tells us that the recipe App not only teaches you to cook, but also makes you realize that cooking is a beautiful thing.