Haidilao sued Hedilao for trademark infringement. The court ruled that Haidilao lost the lawsuit and Hedilao won. Hedi Lao did not constitute infringement, and Hai Di Lao's lawsuit failed.
The cause of the matter is very simple. Haidilao Catering felt that Hedilao Catering was trying to gain popularity and felt that Hedilao had infringed on their trademark rights, so they took Hedilao to court. Just looking at the names, one is Haidilao and the other is Hedilao. Although they are similar, they are indeed one sea and one river, not the same concept. But Haidilao is a big-name chain after all. I think the reason why Hedilao chose this name is mainly to ride on the popularity of Haidilao and attract customers. In fact, if you don’t look carefully, customers who might want to go to Haidilao may walk into Hedilao Restaurant. But if you think this way, you can also think that customers who want to eat in Hedi Lao are very likely to go to Hai Di Lao.
So, when Haidilao sued Hedilao, it was purely based on its own standpoint. It felt that since it was the boss of the store, it had a dominant advantage. In fact, Haidilao and Hedilao are different cuisines. Hedilao is Hunan cuisine, while Haidilao is well known for its hot pot. Because they are different things, it can be explained this way. If a person wants to eat hot pot in Haidilao, even if he goes to the wrong place and enters a restaurant in Hedilao, can he immediately change his original intention and go to eat Hunan cuisine? Obviously the possibility is not very high. On the contrary, customers who want to eat in Hedi Lao, even if they enter a hot pot restaurant, will most likely exit and find another Hunan restaurant.
The reason Haidilao lost the lawsuit against Hedilao was mainly because the door setting of Hedilao was completely different from that of Haidilao. There was no idea of ??imitating Haidilao or trying to take advantage of Haidilao’s popularity. And although Hedi Lao is not a big restaurant, it does excellent Hunan cuisine and is very famous. There is no need to take advantage of Hai Di Lao's popularity. Although Hedi Lao won the lawsuit, they still changed the name very grandly. Currently, Hedi Lao has been renamed Hedi Xian.