Light box advertising, like other advertisements, must first have good creativity in order to make advertisements effective. Creativity is not an artistic conception, not considering how to make a light box, but coming up with an idea to achieve the purpose of advertising according to the target object, geographical environment and market situation of the light box. Because the advertising form of light box advertising has its uniqueness, the layout is small, the size is precious, the text should not be too much, the product introduction can not meet the needs of all kinds of advertising creativity, and the target requirements should not be too large. Therefore, the advertising creativity of light box advertising must meet the following requirements:

(1) The goal should be single. First, determine what kind of light box it is. If it is a signboard on the facade, then the target is the customers who enter the door, not passers-by. The goal is to attract many people, and creativity must make a fuss about "attraction". But when telling consumers, don't cover everything, don't introduce common things, but show and strengthen the characteristics, so that the light box will not be an old face. For example, there is a cigarette shop abroad, and its facade light box replaces the old long plaque with a pack of open cigarettes, which gives people a deep impression. Light box is the development of signboard and one of the most widely used outdoor advertisements. It is not only a product of commercialization, but also a setting that reflects the cultural and artistic characteristics of a region, and it is more related to the embellishment and layout of an urban environment. Therefore, while paying attention to economic benefits, light box creativity should also consider social benefits and environmental benefits, which will lead to treacherous light box advertisements. On the contrary, advertising creativity will fail. The urban environment will be "polluted"

(2) The timeliness, category suitability, humanity suitability and place suitability should be emphasized. The timeliness of creative advertising means that it should be considered according to the season. For example, when winter comes, it is not appropriate to use T-shirts and vests as light box shapes. In summer, advertising with ski shirts and fur coats will make people feel depressed and suffocated, and the advertising effect is counterproductive. It is also necessary to be creative from the attributes of goods, so that people can know the goods at a glance and not be misled. When men's goods and children's products are represented by the image of beautiful women, the error of fitness is obviously ignored. Like other advertising ideas, light box advertising should also study the cultural characteristics of the Chinese nation. China's national conditions should not be directly exposed, too westernized and too abstract. Advertisements should be aimed at all people, which varies from place to place, and the setting of light boxes should also be adapted to local conditions. It should be considered according to local conditions, environment and even various factors of surrounding buildings. For example, rural products should not be placed in commercial areas, and food light boxes hanging on public toilets will become jokes. And it will cause great side effects, and these characteristics must be paid attention to when creating. Through creativity, a good idea came into being. The shape and installation position of the light box are determined. Good marketing strategy and attractive advertising language. The last key step is screen design, and a well-conceived picture will make the idea come true. You will design a good light box and achieve a good communication effect.