Because lunch is often a working meal, the food is quickly mixed and everyone eats quickly. One meal, one main course, two side dishes and one soup are ideal.
No matter which country, the unit price of dinner is higher than lunch. Some Japanese restaurants will provide special food orders at noon to meet the lunch needs of office workers.
But at night, you will have a strong sense of dinner. Eating more at home and with family members can be said to be the most important meal for the company. So that's why 7 1 1 is basically the size of two lunches. Moreover, it was also turned into a takeaway restaurant. Separate the dishes from the rice, and buy some dishes to take home. As long as you make your own soup, the family can have a meal. And if the food is mixed together, it will stick together a little farther away and taste bad. In addition, you may wonder, you can get one rice by ordering two dishes at lunch, but why do you need to buy rice separately when ordering several dishes at night? Because counting the cost of boxes and logistics, it is basically not profitable to sell rice. 7 1 1 rice is specially prepared by COFCO. The box is the largest central chemical box in China, and the cost is quite expensive. Moreover, this kind of rice is expensive even if it doesn't make money, because every family has a rice cooker, and the general varieties of rice in the supermarket are very cheap, so many customers prefer to cook a meal at home. This consumption scene is actually mainly aimed at housewives or white-collar workers who get off work. Buy two cooked dishes to go home, then cook a piece of rice at home and have dinner together. Occasionally, such a simple meal is quite convenient.
Another situation is the fast food island business of convenience stores, and the business is basically impossible to compare with noon. Compared with before, it is about 4: 1. If you sell it according to the original method, it will only sell worse.
Of course, if you want to have a meal after work at night, the convenience store will also provide other things-the kind of meal heated by microwave oven, so there will be basically no complaints.