"The Warring States Policy Yance II" records that a man wanted to sell his good horse and stayed in the market for three days without anyone paying attention.
So the man went to see the horse expert Bole and said to Bole, "I have a good horse to sell and stayed in the market for three days in a row." Nobody asked me. I hope you can help me, go and see my horse, walk around my horse a few times, and look back when I leave. I am willing to give you a day's fee. "
Bole accepted this request, ran around the horse several times, looked at it, and looked back when he left. The price of this horse soared tenfold at once. It can be seen that expert appraisal can really brand and promote goods.
Second, beauty sales In the Han Dynasty, merchants have learned to use beauty sales to attract customers' attention as a means of promotion and increase the sales of goods.
After Zhuo Wenjun eloped with Sima Xiangru, he opened a pub. At first, Sima Xiangru was in charge of selling wine, but business was bleak.
In desperation, Zhuo Wenjun had to sell wine himself. With the beauty of Zhuo Wenjun, business was booming in a few days, and Sima Xiangru had to go to the back to wash dishes. That's why we have the story that Wen Jun is a washerwoman.
Today, we call it "eating tofu" to take advantage of women, which originated from the sale of beautiful women in the Han Dynasty. At that time, there was a couple tofu shop on Chang 'an Avenue. The proprietress is beautiful and has diverse customs. She is called "Tofu Beauty".
Men always flirt with the proprietress in the name of "eating tofu" and touch the proprietress's hand while taking out copper coins. Later, "eating tofu" became synonymous with men and frivolous women.
Third, the same star Now fans like the same star very much. No matter how much money you pay, as long as you can buy the same things as your favorite beans, it is a great pleasure in life. However, the same model of stars is not a modern sales phenomenon.
The earliest stars appeared in the Eastern Jin Dynasty. In 383 AD, the former Qin Dynasty, the unified regime in the north, launched a series of wars of aggression and annexation against the Eastern Jin Dynasty in the south.
Finally, Fu Jian, the former monarch of the Qin Dynasty, led his troops to attack the gold and fought with the troops of the Eastern Jin Dynasty at the water. Xie An finally defeated the former Qin Dynasty and became a typical war case in the history of China.
The battle of Feishui made Xie An popular overnight. After the popularity, Xie An took the initiative to help merchants build explosive cattail fans, holding a cattail fan in his hand regardless of the cold weather and hot weather. This has made the sales volume and price of cattail fans of merchants turn several times, which is all the rage.
Fourth, commercial soft text Modern commercial soft text is very important for commodity sales, and both advertising language and propaganda language play an important role in sales. The earliest commercial soft articles appeared in the Tang Dynasty.
The poet Li Bai is a heavy drinker, and once wrote the poem "Get drunk every day for 360 days". As a great poet, Li Bai made great contributions to the sales of wine in the Tang Dynasty.
"lanling wine tulip, jade bowl full of amber light." These two poems are his soft essays for lanling wine.
The best soft prose belongs to Su Dongpo, a great poet in the Song Dynasty. "Huangzhou good pork, cheap as dirt. You refuse to eat, the poor don't know how to cook, and you get up in the morning and play two bowls, so you don't care. "
A "ode to pork" raised the price and sales of pork that was basically not eaten at that time. It can be said that one person promoted the development of the whole pork industry in Song Dynasty.