A good tweet should do the following:

1. Find the source of the news for the soft article

The so-called source of news refers to objective facts as news The basis or opportunity for dissemination is the basis for a fact to become news. To put it bluntly, it refers to the reasons why news is adopted and published by editors. If you want to write soft articles like news, you must first find a news source for the content you write. For example, if the product, service, or company you are promoting has a particularly significant event or breakthrough, this will form the reason for the media to report on you, and you will have a source of news.

2. Write timely soft articles

An important symbol of news is timeliness. If you want to write soft articles like news, you must give the soft articles timeliness. A soft article is time-sensitive. It not only looks like news, but also puts pressure on editors to become obsolete if it is not used or used late, increasing the probability of editors adopting it.

However, general product promotions are bland introductions about product functions and benefits. How can we make them timely? An important method is to turn the soft article into an event, setting up an event or story that has just happened, and giving the soft article timeliness through character description, event description or event commentary. In it, you can achieve the desired communication effect by combining the content you want to promote.

3. Add news elements to soft articles

You can make soft articles more like news by writing events or stories. For example, you can write a romantic love story or a beauty event where the protagonist has a relationship with cosmetics. When writing an event or story, the six major news elements of time, place, person, cause (of the event), process, and result should be used to make the soft article more like news.

You also need to make the story or event attractive. You can work on it from two aspects. One is the novelty and twists and turns of the event. No one wants to read a straightforward story; the other is that the story must be inspiring. People must have appropriate emotional descriptions. It should be noted here that although your story is made up, it must be reasonable and well-intentioned. Don't talk nonsense, let alone say something unconscionable.

4. Good tweet titles are attractive

Whether you can stand out from the massive inquiries and attract users' attention is the role of the title. The title is the first attraction for users to read. Looking at the most read articles on WeChat, every article has a good name.

Currently, there are two types of titles for WeChat public account tweets. One is what we usually understand as a good title, which captures hot topics, has an attitude, is at the forefront of trends, or shares useful information. The other is that under normal circumstances, the headlines that we don’t want to see have a high number of clicks and a small number of likes. And the title should not be too long, preferably within 13 words.

5. The cover is also an important part of attracting attention

The cover is also an eye-catching point. Generally speaking, the cover image can determine the quality of an article. Please note that the size of the cover image is generally 900*383 for the cover image and 200*200 for the secondary image. However, if you are a novice editor and don’t know illustrations or PS, a very good example for you is to use P-picture software such as Meitu Xiuxiu, Butter, etc. and use the base image (white) to add text, elements, etc., which saves time. It saves effort and is high-end, but it also needs to be changed according to the content.