In the past, the added value of rice cooker products produced by Midea was relatively low. Consumers did not buy them and chose to buy them abroad instead of near them. The Midea rice cooker team insists on researching and developing new technologies, supports product upgrades, and vigorously eliminates low-end products. It eliminated 156 low-end products in one go. At the same time, it closely meets user needs. Through independent research and development, it has greatly improved product quality and With added value, we have created a high-end series of IH rice cookers based on innovative technology, which are selling well in domestic and overseas markets.
In 2015, in Japan, the hometown of rice cookers, a rice cooker independently developed and produced by China - "Midea Dingke IH Intelligent Rice Cooker" caused a huge response. This rice cooker is comparable to Japan's top technology and won the German The "IF Award" and "Red Dot Award" rice cookers were called "Light Made in China" by "Nihon Keizai Shimbun".
In order to develop a rice cooker that is more suitable for the cooking needs of different environments and rice types in my country, Midea has repeatedly tested and verified that it has cooked two tons of rice in two years, which is equivalent to eight years of rice for a family of four; To test the coating of the inner pot, Midea people cooked thousands of pots of rice in the laboratory, with one product cooking at least 1,000 pots. At the same time, Midea has full-time “rice tasters” who monitor the taste and physical and chemical indicators of rice. We also cooperate with experts from the Nutrition Department of Jiangnan University and Huazhong Agricultural University to sum up a unique set of experiences. Each product will be tested according to consumers' usage habits, and will be put on the market only after they are satisfied.
In order to further delve into rice research and provide consumers with “a bowl of good rice”, Midea has established a nutrition research laboratory and cooperated with China Household Electrical Appliances Research Institute, China Institute of Standardization, National Functional Research Center, etc. 14 Authoritative institutions and universities have carried out long-term technical cooperation and established joint laboratories.
Not only that, Midea spent 25 years drawing a national rice map. This map details the distribution and characteristics of rice varieties in various regions of China, including climate, altitude, air pressure, etc. Rice Map It contains thousands of types of rice in China. Not only that, Midea R&D engineers have drawn the best cooking curve for each type of rice after tens of thousands of tasting comparisons and physical and chemical tests, only to provide users with a bowl of extremely good rice. .
Transforming into a technology innovation enterprise, Midea has never stopped: In 2015, it successfully broke through problems such as air flow control technology and dual-stage IH technology for inner tank heating in the field of rice cookers, and developed the Dingfu IH rice cooker that has reached the world's leading level. . In 2016, Midea led the global IH rice cooker industry layout and simultaneously launched the Jiuqu Braised IH rice cooker, which can achieve continuous boiling for more than 20 minutes with high firepower, once again leading the market trend. In 2017, Midea launched a vacuum variable pressure multi-stage IH rice cooker with variable pressure, making the rice taste very different. In 2018, Midea and "Yuan Mi" launched a strategic cooperation to help the development of sea rice industry and jointly launched the "China Pioneer Plan". In 2019, it launched the world's first fully automatic rice cooker, providing users with a complete solution for a bowl of good rice. Users can quickly complete mobile reservation scenarios with just one voice command on their mobile phone, such as "Make a reservation for dinner at 7 o'clock tonight. Cook 3 cups of rice." AI automatically recognizes rice, automatically feeds rice, automatically washes rice, automatically adds water, automatically heats and keeps warm, and completes the entire process automatically, allowing users to have a bowl of delicious rice when they get home.
As the number of people with high blood sugar in our country increases year by year, high blood sugar has developed into a major livelihood issue in our country. In June 2019, Midea successfully launched a low-sugar rice cooker, which was recognized as an internationally leading level. CCTV's "Brand Action" and various mainstream media rushed to report and praise Midea's innovative products. This is an important milestone in the development of rice cookers. It not only meets consumers' healthy dietary needs for sugar-controlled staple foods, but also helps alleviate the risk of high blood sugar among the people and improve the national health level.
The pace of modern life is getting faster and faster. Young office workers are either busy at work or busy with housework, with almost no chance to breathe. Therefore, many time-saving and labor-saving household appliances are becoming more and more popular among people. Faced with the main output point of housework-cooking, Midea has specially developed a "Midea cooking robot", which has no fumes and can cook automatically. You only need to put the cut ingredients and other seasonings shown on the recipe into the machine. Cover the pot and you can prepare delicious food in just a few minutes, completely liberating young people from the need for fuel, rice, oil and salt. At the same time, the professional cooking team creates 108 home-cooked dishes for users. As long as you scan the ingredients with your mobile phone, the corresponding recipes will be automatically pushed, allowing novices to become chefs in seconds.
In the future, Midea Life Appliances will continue to stay true to its original aspirations, continue to innovate, and develop healthy cooking technologies and smart products to provide healthier diets for millions of consumers in China and satisfy the people’s desire for a better life. Higher demand.