I. Market analysis
First of all, before entering the virtual market in the duke of mount deer, you should fully understand the history, content and development prospect of this game, and master the sales situation and behavior of materials in the market, which will lay a solid foundation for you to understand the market demand. Without detailed analysis, I blindly went in when I saw others making money, and then I realized that my resource ability was far from reaching the foundation of entering the virtual market, and it was too late to retreat. There are three main points for reference about the game background, and the rest are ignored for the time being.
1. Six major occupations in the duke of mount deer and their characteristics (emphasis: understand the attribute equipment and necessary equipment required by each occupation)
2. the duke of mount deer Game Tasks (Focus: Understand the items needed for some tasks and the task rewards given by some tasks)
3. the duke of mount deer's copy of the leveling, combat system, items, materials and equipment characteristics (key: familiar with the only way for each player. )
Secondly, analyze the status of your server.
1. Regionalize your server and estimate the average consumption level of large and medium-sized cities (which helps to distinguish the consumption power of players in different regions).
2. Analyze the popularity of your server and measure whether it has the potential to attract more new people; (Helps to estimate the life cycle of some commodities)
3. Status of other servers. The more information you collect, the more successful your business will be.
Of course, you only need to spend a little time after the game to get a general idea of the above points. Some players may not know where this information is obtained. As all the friends who have studied marketing know, in order to understand the product profile of a region, market research and statistics are needed, and so is the duke of mount deer. Indeed, we can't get the answer from everyone, but we can estimate the environment of the whole market from a part of the population. And how did I get the general situation of the above points?
1. I added more than 10 QQ groups in the duke of mount deer, with different sizes. From their eyes, I can see the general situation of the duke of mount deer.
2. Always observe the conversations of people in the group and learn about the general market demand and opportunities for making money from their words.
3. Businessmen should always pay attention to the contents of "The World" and "Digging Dragons" to understand the market dynamics.
Forum is another platform for players to communicate. Familiar with the duke of mount deer forums of major game websites, such as official forums. Extract the needed information from it.
5. Chat with people in groups, gangs and families when you are bored, from which you can get all kinds of information needed in the game.
6. Always pay attention to official website news, because some information will affect the supply-demand relationship and price fluctuation of products in the whole market.
7. Learn about the business of other servers from websites or forums, and collect some information that can be used on your own server.
Third, competitor analysis.
You are not the only businessman in the duke of mount deer. They also make profits by reselling like you. How can we stand out from them and seize most of the market? Let's first analyze the competitors of the duke of mount deer businessmen.
1. Slow-heating athletes: This kind of athletes are the most players who set up stalls while practicing in the duke of mount deer. They rushed into the market without detailed analysis, did not respond strongly to market competition measures, acted slowly, and only had short-term profiteering in their eyes. Strictly speaking, they are not real businessmen. They have no resources, lack of funds and blindly follow the mainstream, which doomed them to never become monopolists in the duke of mount deer. Although these people account for about 50% in the duke of mount deer, they can only appear as decorative traces, and even be trampled on by successful businessmen as a stepping stone to get rich. For example, I have met many such vendors, and a gift book with an average price of about 300G will be higher than the market price in their stalls. They want them to be cheaper, but they also confidently say that this thing is not easy to sell, but they don't know that all the businesses on the street are cheaper than him. Naturally, his things will accumulate more and more, so that he has to resell a lot of equipment to resellers at low prices.
2. Selective competitors: These competitors are very sensitive to certain market information, such as what equipment prices will rise or fall in a short time, and what materials will become hot spots in a certain period of time. These players pose little or only temporary danger to real businessmen. Maybe they can make a lot of money in a short time, but after the crazy period of the market, they will continue to slump until the next market dump.
3. Strong reactive competitors: This kind of competitors is a real challenge for businessmen. They may be full-time businessmen like you, and they are very sensitive to the changes of most market information, which will cause you great pressure when promoting their products. Evaluate opponents' strengths and weaknesses, clarify their sales methods and goals, and formulate more reasonable sales strategies for themselves.
4. Irregular contestants: Generally, such contestants are composed of more than three people. Their reaction to the market is usually random, and they often don't play by the rules. Once sold, it will bring huge losses to some immature businessmen. For example, in the peak season of players' consumption, people are crowded and often sell products at incredible prices, which has caused a huge impact on some businessmen. We can often see a group of people shouting for low-cost equipment in the world. Although this kind of person has a great influence on businessmen, it is also a flash in the pan. When they go out, we should not blindly follow and wait and see.
Fourth, product analysis.
The so-called products, of course, are all equipment, materials, drawings, skills, gift books, rare animals, mercenaries and so on. In the duke of mount deer. If you don't know anything about these things, sooner or later you will become the first-class competitor mentioned above and be eliminated by history. As a businessman, you must be familiar with what you sell before buying and selling.
1. Product content and features: It is undeniable that any product in the duke of mount deer has its value and will have its market. However, how big its value is, how big its market potential is, and what is the highest price that players can afford, all of which need us to get through constant walking and investigation. . This is the huge price difference caused by the equipment's own characteristics and other factors. Therefore, when we put the products on the shelves, we must make clear the characteristics, average market price, sales degree, potential demand, target group and so on of this equipment.
2. Product value and its price: the value of a set of equipment or a set of materials will never change, and the embodiment of value is not measured by price. For example, the value of the green suit lies in the element attack, which cannot be shaken, but the price of the suit will fluctuate according to the needs of the players. The rise or fall of price is mainly due to the change of supply and demand. When we measure the price of a product, we should not set the price according to its value, but should change the price at any time according to the market demand. No matter how high the value of a good set of equipment is, if it is flooded in the market, its price will definitely be very low.
3. Product life cycle: products have their own marketing life in the market. Generally, we divide it into four stages-formation period, growth period, maturity period and decline period.
Formation period: when a piece of equipment is just listed, the price is definitely high, but the profit is not considerable, mainly because the high cost will discourage players; Growth period: when the equipment has been well-known for a period of time, the sales volume will increase rapidly and the profit will increase significantly. However, due to the rapid growth of the market and profits, it is easy to attract more competitors, and other players in the market will launch this device one after another; Maturity: at this time, the market growth trend slows down or saturates, the products have been accepted by most potential buyers, and the profits gradually decline after reaching the peak; Recession: Due to the saturation of the market, the sales volume of products dropped significantly, and the profits also fell sharply.
The mirror merchants who came out during this period are a remarkable example. The price of mirrors just appeared above 30G, dropped to 25G every few days, and finally fell below 15- 18G. The life cycle of the mirror is over. Therefore, mastering the life cycle of each material in the duke of mount deer is a shortcut for businessmen to make money.
Verb (abbreviation of verb) market positioning
If you want to be a businessman, you must first position yourself and see what kind of goods are more suitable for your business.
1. High-end goods: Generally, these goods are handmade jewelry, double-attack gourds, rare animals and mercenaries with huge added value. The profit of manufacturing such equipment is very attractive, but the sales cycle is long, the risk is high and the investment is large. Non-professional players or full-time businessmen had better not resell this kind of goods, because if you are not careful, you may be trapped and suffer heavy losses.
2. High-end goods: Today, most businessmen do this kind of goods, and the prices fluctuate, such as skill books and talent books. When is the best time for who? This requires us to explore in the continuous operation.
3. Low-end goods: These goods are generally professional suits and hero suits below level 50, with less investment and limited profits. However, some businessmen do this while making high-end goods, so as to diversify their products.
4. Materials and medicines: Materials are a major feature of the duke of mount deer, and various materials are used in many places, such as handcraft, pharmacy, cooking, etc., so businessmen from different backgrounds began to do this kind of business full-time. In addition, unlike other online games, the duke of mount deer's drugs can be bought in NPC, and the drug business was born. But I personally think that it is not a long-term solution to make only materials and potions, and it is very difficult to make a fortune on this basis.
Resource allocation of intransitive verbs
As a game dealer, you must have enough resources to carry out continuous reselling activities, and where do you get the resources?
1. Market acquisition: This is the reselling method of ordinary businessmen now. They search for cheap equipment from the stalls of various players and then sell it at high prices.
2. Special supply channel: Many players spend their time on leveling, and the equipment they play is stored in the warehouse. When the capacity is not enough, they will clear the warehouse at one time and resell what they think is worthless at a low price. At this time, they will find businessmen in the market and resell these things at one time. As a full-time businessman, there must be more than three such partners to provide themselves with cheap and sufficient resources, so that the embarrassment of holding a large sum of money but not finding something to sell will not happen frequently.
3. Deception: Newcomers are very unfamiliar with the the duke of mount deer market, and the prices of all materials are unknown in their eyes. Therefore, some businessmen often cajole and cheat and buy good equipment at low prices. Although the level is low, the added value is huge.