Business scope of teahouse
Generally speaking, the business scope of teahouses has the following four types:
1. Consumption: Tea, wine tasting, coffee, refreshments, hot and cold drinks and special foods are consumed in the store.
2. Sales: sales of in-store items such as tea, wine, coffee, tea sets, wine sets, coffee sets, antiques, calligraphy and painting, special refreshments and craft gifts.
3. Entertainment: mahjong, chess, tea, lottery and other services are provided free of charge.
4. Activities: income from activities such as tea tasting, wine tasting, calligraphy and painting pen meeting, chess game and poetry game.
As far as business content is concerned, teahouses can be roughly divided into cultural, commercial, mixed cultural and commercial, self-affirmation and swarming. Different types of teahouses, their business models will have a certain impact on the business scope, as follows:
1, Culture Teahouse
Combining the functions of literature and art, we often hold various lectures and symposiums to promote tea culture. The museum provides talks, parties and leisure products, and also deals in calligraphy, painting, books and artworks. It has a strong cultural atmosphere, similar to some cultural exchange centers, and there are French salons similar to18th century, which are maintained by operating income. {Yes, it has the concept and function of creating and promoting culture.
Business scope of cultural teahouse:
Entertainment: mahjong, chess, tea, lottery and other services are provided free of charge.
Activities: income from holding tea tasting, wine tasting, calligraphy and painting pen meeting, chess game, poetry game and other activities.
2. Commercial Teahouse
Taking culture as packaging, organizing various promotional activities in coordination with seasons and celebrations, and operating the sales of tea, tea sets and drinks in the form of enterprise management, the service is thoughtful, but since it is a business, everything is mainly about creating profits, so it pays more.
Business scope of commercial teahouse:
Consumption: Tea, wine tasting, coffee, refreshments, hot and cold drinks and special foods are consumed in the store.
Sales: selling tea, wine, coffee, tea sets, wine utensils, coffee utensils, antiques, calligraphy and painting, special refreshments, craft gifts and other in-store items.
Entertainment: mahjong, chess, tea, lottery and other entertainment services are provided free of charge.
3. Mixed Tea House
Product-oriented, but also rely on commercial operations to create profits. Therefore, it also operates profitable projects such as iced tea, wine and meals, similar to tea restaurants.
Business scope of mixed teahouse:
Consumption: Tea, wine tasting, coffee, refreshments, hot and cold drinks and special foods are consumed in the store.
Sales: selling tea, wine, coffee, tea sets, wine utensils, coffee utensils, antiques, calligraphy and painting, special refreshments, craft gifts and other in-store items.
4. Self-affirming teahouse
From the operator's own point of view, give full play to the characteristics of the teahouse, and follow his own path and do whatever he wants, no matter how others evaluate and identify it. This is a kind of "personalized teahouse".
Self-affirming the business scope of the teahouse:
Entertainment: mahjong, chess, tea, lottery and other services are provided free of charge.
5. A group of teahouses
Mainly selling tea and tea sets, offering tea at a banquet, and following what is popular in the market, without business philosophy and tea art literacy.
Business scope of flocking teahouse:
The store sells tea, wine, coffee, tea sets, wine utensils, coffee utensils, antiques, calligraphy and painting, special refreshments, craft gifts and other items.
The definition of teahouse
Teahouses were teahouses in the Tang Dynasty, but they flourished in the Song Dynasty. The Tang Dynasty was a place for passers-by to rest, and the Song Dynasty became a place for entertainment. The way of tea tasting in Ming dynasty changed: from ordering tea to making tea, the teahouse flourished, and the teahouse industry declined after the late Qing dynasty. After the founding of the People's Republic of China, except for the old teahouse and the tourist teahouse, they all declined? After the 1990s, it quickly recovered and developed in the late 1990s, and modern teahouses were related to history. Traditionally, it comes down in one continuous line, but the business methods and contents have changed? In the past, a teahouse could be handed down from generation to generation. There must be change and innovation now, otherwise it can't survive. Taking Hangzhou as an example, the content of teahouse management is becoming more and more abundant. Now the teahouse industry has great potential. The development of tourism, especially the development of international tourism, has made great innovations in the management of teahouses, especially in cultural services. Related classic famous sentence: "One device is famous only for tea, and the guests are full of tea."
Historical background of teahouse
There are also many scholars in the teahouse. Tao Taoju's big signboard in gold on a black background is said to have been written by Kang Youwei. Taotaoju used to be an unlisted club for Cantonese opera artists, and it was an activity place for them to bury their classes. In 1950s, there were several typical characters in Chen Canzhi's Four Seasons Fragrance who were looking for models in a teahouse. We don't know whether the characters in Lu Xun's novels were received in the teahouse in Guangzhou, but we can see from his notes that during his stay in Guangzhou in 1927, he had been to the Taiping Pavilion in Shanquan, Luyuan, Miaoqixiang, Bieyouchun, Beiyuan, Nanyuan, Yijing Restaurant, Ethnic Restaurant, Taotaoju and Gongbeilou, Jinhua Zhai, Fulaiju, Daguan Hotel and so on. Wei Junyi, a writer, has been to three or four teahouses in Guangzhou, and knows well about Cantonese people going to teahouses. She praised the teahouse as "like a social occasion for the masses, and the atmosphere was really lovely", which was really pleasant. It is a "friend of a gentleman" to say that "people are crowded up and down the stairs of the teahouse, and the waiter is automatically called after dinner". It is not only interesting, but also fashionable. This is a "real old Cantonese style". ""This is not empty talk, but experience.
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