Free mode is the best marketing mode of drainage, interception, financial retention and return, and it is also the best business mode. A business model that customers can't refuse! !
One center, two basic points, three major frameworks and four major processes!
A center is user-centered, and through the front-end altruistic thinking, it meets the humanized value needs of customers for free.
The two basic points, that is, the support point of the gift and the interest point of the merchant alliance, are consistent. Let's talk about the support point of the gift first. It can be said that customers are becoming more and more picky now, and many businesses are suffering in all aspects such as drainage and transaction. Therefore, it is necessary to use the power of talent to alleviate or even eliminate these pains; Now is the era of win-win cooperation. It is a good strategy for today's business operation to unite all friends who can be United and defeat all business opponents who need to be defeated. Alliance like-minded businesses to help them improve their competitiveness and sales. Sometimes, helping others means helping yourself, and those who help others will always help others!
The three major customer frameworks are: attracting customers, closing customers and splitting customers; In terms of business layout, you need to know how to attract customers to detonate traffic, how to design a transaction proposal that users can't resist, and how to make customers become hardcore fans of introducing you, thus splitting up a steady stream of new customers.
Four process steps, mainly around the above content to make a detailed landing flow chart, roughly like this (detailed process can be added as needed):
The first step is to make accurate portraits for core users and provide practical high value.
The second step is to design gifts and joint business partners;
The third step is to turn strangers into customers and then fans;
The fourth step, on the basis of profit, how to plan the cash flow reasonably, so as to continuously expand its own strength and rapidly develop fission.
Pull banners and hand out leaflets near the shops.
At the beginning of business, temporary or fixed booths were set up in bazaars, shopping malls and residential areas.
Set up some mass organizations and issue discount cards, with which you can get discounts.
Establish close customer relationships and give a small gift to customers on their birthdays, wedding anniversaries or when they are sick.
When the new product goes on the market, a small bag will be given away for free.
Invite local celebrities or government officials to visit, inscribe and take photos.
Organize vegetarian cultural activities in the local area, such as the gathering of centenarians on the Double Ninth Festival, to expand the influence of vegetarianism and storefronts.
On holidays, we will carry out activities of "offering love" and "offering filial piety" to let children send health to their parents.
Holidays to carry out "love" and "filial piety" activities, so that children can send health to their parents.
Participate in public welfare activities related to health, health preservation, beauty and fitness.
Cooperate with local media on holidays to launch hot pot lectures, hot pot columns and hot pot recipes.
Remember one sentence. Doing marketing is being a man. And the free model we admire is to start from human nature and do marketing.
The free mode is to attract a large number of customers, extend the industrial chain, tap invisible profits, realize cross-subsidies and earn invisible money through the spirit of losing money and being altruistic.
1 is a business model that uses free services to quickly occupy market share in the early stage, and later uses value-added services or provides high-end services for better charges to achieve profitability.
2
It is a new profit model suitable for the development of the times and an irresistible business model for consumers. It takes' designing the hidden profit space of enterprises' as the core, that is, extending the profit chain of enterprises, attracting customers to the maximum extent by designing free projects, and then realizing the profit of enterprises in the next stage. It is a model of' making money at the front end for free'.
3 is a new excellent ability to reduce the cost of goods and services to zero, and a new model that can dominate the future market and crush the current market.
4' free' can be' profitable', which is an altruistic thought, a fool's spirit, a spirit of suffering, and a philosophy of life that benefits others and benefits themselves.