Chery Family Banquet New Year Exchange Meeting
With the development of science and technology, Chery will create new historical speed in 2022.
On behalf of Chery, Mr. Gao Fei, deputy general manager of Chery Automobile Marketing Company, expressed heartfelt thanks to the media "family" who have been supporting and paying attention to Chery's development, and reviewed Chery's outstanding performance in 2022 with everyone:
Looking back on the journey, 2022 is an extraordinary year for Chery and a landmark year. In the face of the ever-changing automobile market, Chery rose against the trend and showed strong development resilience. In 2022, Chery broke through one million sales in just 65,438+00 months, and the annual cumulative sales reached 65,438+0,232,727 vehicles, up 28.2% year-on-year, setting a new record of "Chery Speed". Chery has always attached great importance to R&D and innovation, taking innovation as the first driving force, and released the strategy of "Eta Ursae Majoris 2025", which has continuously enhanced the leading edge of "Technology Chery" and accelerated the transformation to a global technology company. At the same time, under the "big single product strategy", we will consolidate the dual product line of SUV+ cars and accelerate the diversified layout of products.
2022 has passed, and this year is the highlight year of Chery. Mr. Gao Fei, deputy general manager of Chery Automobile Marketing Company, said that "scientific man" has finally turned around. And try to put on a new label-ordinary students who clearly observe human nature and user needs. In the challenging year of 2022, Chery Automobile climbed against the trend and ushered in its best self in all aspects. Among them, "the annual operating income exceeded the 200 billion yuan mark for the first time"; "The annual sales volume exceeded 654.38+0 million for the first time"; "The annual sales volume of new energy exceeded 200,000 vehicles for the first time"; "The annual export exceeded 450,000 vehicles for the first time", ranking first in China brand passenger cars for 20 consecutive years. This steady and increasing "answer sheet" benefits from Chery's strategic determination and patience to consolidate its system strength and adhere to high-quality development over the years. Strengthen the international and domestic double cycle, so as to achieve cross-border integration and iterative innovation, achieve rapid sales growth in the breakthrough of change, and lead the brand to change upwards.
Facing 2023, which is full of turning points and opportunities, Mr. Gao Fei said that we should not only rely on the solid system foundation laid in these years, but also rely on the wave of hybrid vehicles to be launched in the future. Through a series of innovative breakthroughs, we should quickly seize the technical commanding heights of the new track, constantly create more competitive products in the market, form a leading edge, continue to attack the city and reach a leading position in the field of hybrid vehicles. "All-round Life" will continue to go to Do not forget your initiative mind in 2023. With the innovative power of butterflies, it will keep forging ahead, break through the new and merge into the far.
Gao Fei, Deputy General Manager of Chery Automobile Sales Company
Breaking through to the new, four brands create a new life.
Standing at a brand-new starting point in 2023, Chery Automobile will strive for change through innovation, polish the golden signboard of "Technology Chery", and achieve greater goals and greater transformation.
In 2023, in terms of technology, Chery will release the third-generation super electric hybrid Mars architecture super platform and the fifth-generation engine technology, continuously strengthen the four major technical fields, and consolidate the leading impression of Chery technology. In terms of products, three heavy products, Arrizo 8 2.0TGDI, Tiggo 9, TJ- 1, were newly released, which integrated three product series, namely, Tiggo, Arrizo and Xinchao, and realized the comprehensive electric mixing of the models. In terms of marketing, Chery will focus on digitalization, new media, user operation and other multi-dimensional efforts to build three most marketing systems that "best understand" customer needs, "closest" customer marketing and "most enjoyable" customer experience. Based on "advanced brand and technological innovation", through "product innovation and marketing innovation", we will create a rational and emotional image of "general practitioner" and enter a new journey of transformation and upgrading from "technical Chery" to "technical Chery".
As "the jewel in Chery's crown", Xingtu Automobile will lead Chery Group to accelerate the reform, make a breakthrough and build the "Xingtu Engine" of the overall brand of the Group. In 2023, Starway will continue to advance steadily along the route of high technology, high brand, high service, high population and high overseas, achieve the goal of full landing in 2023, fully implement the strategic layout of Starway, and realize the beautiful vision of Starway wherever it goes.
2022 is a year for Chery New Energy to continue to face users directly and deeply cultivate quality cars, and it is also a crucial year for users to recognize products. In 2023, Chery New Energy will continue to focus on the needs of users, further upgrade and expand the product series, and provide users with more diversified brand-new products and brand-new models.
In 2022, Jietu Automobile continued to forge ahead and pursue hard, achieving an annual sales volume of 1.8 million+vehicles. The concept of "Travel+"is deeply rooted in people's hearts, providing users with poetry and distant yearning. In 2023, Jietu will achieve the goal of annual sales of 300,000 vehicles through the multi-dimensional drive of products, new media and ecology, build a "Travel+"travel eco-leader brand, and enter the first echelon of independent brands.
Go hand in hand with you and pursue novelty.
Building a dream is not just a trip. This Spring Festival exchange meeting is a gathering banquet, and it is also a reunion banquet jointly created by Chery and media representatives. In addition to wonderful entertainment programs, media representatives in South China also talked about their contact with Chery in detail, shared the joy of Chery's good results in 2022, and actively expressed their good wishes for Chery's future development.
Chery Family Banquet New Year Exchange Meeting Event Site
Heart-to-heart communication builds deep feelings. This different family banquet gives people a different "taste" of Chery, which also means that Chery will continue to innovate and break through in the future and integrate with the power of butterfly innovation. In 2023, Chery will continue to go hand in hand with media colleagues, lead the development of the industry with sufficient technical precipitation, perfect product planning, accurate decision-making courage and strategic vision, and show more surging Chinese strength and deeper China wisdom to the global automobile industry.
This article is from Wanxia, Checheng, Shenzhen, the author of Easy Car Number. The copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.