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Company naming: How to name your company

First impression is very important. Those who meet you for the first time will decide whether to fall in love with you at first sight or to sneer at you based on the first impression you left on them. And this is even more important for a company, so hurry up and give your company a good name. If you're planning to start your own company, be sure to resist names that sound cute or sophisticated. The best names are those that directly reflect the company's intentions. Choose those that can attract customers' attention and make it easy to understand the products and services you sell. The following suggestions are for reference: Do not deliberately modify the name of the company, try to keep the name simple and clear. You must know that only large companies and enterprises can have very profound names. Small companies only need to win their own market share. A mysterious name will make people confused. When you are preparing to name your company, you will definitely have a lot of novel ideas, which is indeed a good thing to stimulate your creativity, but do not play word games and randomly pile up words or phrases as the title of your company. . You may ask, how come there are so many companies named like this and so successful, such as the famous American telecommunications service provider Verizon? The problem is that they are very large companies and they have the power to make their names popular among people. And if you give a small company standing on the roadside an unknown name, people will have no idea what you do, so how can you open the door for business? When people pass by, they just say "What does this name mean?" Huh?" Then he walked away inexplicably. Try to make the name read as smoothly as possible, and do not use some unfamiliar or difficult words that will make people unable to read it at all. For example, if your name is Smith and you sell breakfast foods, then Smith's Spicy Sausages (Smith's flavored sausages) could not be better named. But the reason why you do this is to match the pronunciation, but the whole name does not sound natural and feels a bit abrupt, which will cause consumers who are not familiar with you to misunderstand what you are actually selling. But if the alliteration is good and the overall meaning is smooth, it will be memorable. For example, Barneys BagelBarn (a food company) reads fluently and is very cute. Be sure to pay attention to whether there are any puns in your name. Puns can really make people laugh if they are not used properly. Don't call yourself "AAA" just to get your company's name at the top of the "Big Yellow Pages." Maybe all of us have seen a company called "aaa" on the first page and line of the phone book. Indeed, there are many companies that call themselves "AAA" or "Aaaabracadabra" or similar names to make themselves visible in the phone book. ranked first in the ranking. The name should be short and easy to remember. Unless your company has many powerful investment partners who need to have their mark on your company's name, you might as well choose a longer name, and you have no other choice. Pick a sustainable name. A bad name may directly affect your company's future business development. For example, if someone invests in a private radio station, the name is also called XX Radio Station. However, after the company continues to grow and develop, he wants to open a TV station, and the name "XX Radio Company" completely limits his ability to continue. develop. Or maybe you started a food store called "Delicious". Later, you became richer and richer and wanted to invest in real estate business, but who likes to live in a house in "Delicious" real estate. Do not use currently fashionable words or some temporal nouns as the name of your company. The current fashionable words will eventually become old-fashioned, and some meaningful time terms will eventually become no longer novel, because as time goes by, everything will become history, and you don’t want your company to eventually become history, so don’t Call your company XX New Era, 21st Century XXX. Simplicity is the best principle. Make sure to pick a safe name. Once you decide on a name for your company, don’t hesitate and finalize it. But don’t forget to check the company names that others have already registered, and don’t infringe on the rights of others, because many times you will find that the name you want has already been registered by someone else. So once you decide on your name, register it as soon as possible and don't let others infringe on your rights.