Unilever Group was formed by the merger of Margrine Unie margarine company in the Netherlands and Lever Brothers soap company in the UK on 1929. Headquartered in Rotterdam, the Netherlands and London, England, it is responsible for food and emulsion products business respectively. It has a huge business network in 75 countries around the world, with 500 subsidiaries and nearly 300,000 employees. It is the second largest consumer goods manufacturer in the world, with an annual turnover of over 40 billion dollars, and it is one of the most profitable companies in the world.

Unilever is one of the major enterprises that produce fast-moving consumer goods in the world. Here is a brief introduction to Unilever's two major areas: food and household and personal care products.

food

The acquisition of bestfood in 2000 put Unilever in a leading position in condiment industry. At present, Le Jia is the largest food brand of Unilever, covering more than 65,438+000 countries, with sales reaching 2.3 billion euros. Its products cover soup, broth, sauce, noodles and ready-to-eat meals. Unilever leads the margarine and spread market in most European countries and North America. For example, Unilever has Becel (brand) in the Netherlands and Flora (brand) in the UK. In order to satisfy consumers' pursuit of healthy food, Unilever specially introduced a spread containing cholesterol-lowering ingredients. Unilever food Lipton brand

In the olive oil market, Unilever still plays an important role, and the most important brand is Betoli. In order to attract consumers with Mediterranean tastes, Unilever specially introduced Bettoli spaghetti sauce and seasoning. Unilever is the world's leading ice cream producer. Our brands are: Algida and Wall's in Europe (called "Heluxue" in China), and Ben&; Jerry's. We are constantly innovating and developing new mini ice cream packaging. Unilever is the world's largest manufacturer of teabags, with brands Lipton and Brooke Bond. Unilever food Le Jia brand

At present, 20 1 1 food brands operating in China can be divided into: supermarkets, Volkswagen (condiments, tea, ice cream) and catering planning (condiments, tea), including Jiale Le Jia, Lipton Lipton, walls and skippy Four Seasons Bao brands.

Household chemicals

Unilever is the market leader of household washing and personal care products in most parts of the world. Many of Unilever's home care products, including Comfort Jin Fang, Secret and cif, are market leaders. Unilever household necessities jinfang brand

Unilever household necessities aomiao brand

In the field of personal care products, Unilever's skin cleaning products, deodorants and antiperspirants have an unshakable position in the international market. The main brands of Unilever personal care products in the world are dove brand.

Lux Lux Unilever household supplies Lux brand

, ponds Ponzi, clear Qingyang, Axe (LYNX, Chinese mainland), rexona, Sunsilk and Rexona (Xia Shilian, Chinese mainland and Xia Shilian) are also brands of Unilever. Unilever household necessities Qingyang brand

Unilever household necessities Ponzi brand

The brand of this enterprise ranks170th in the top 500 world brands compiled by the World Brand Lab in 2006. This enterprise was ranked as 12 1 in the Fortune Global 500 in 2009. Unilever household necessities rexona brand

20 1 1 The latest Unilever brand: Lynx, a personal care brand for men, and Cif, a household washing brand.