McDonald's Beijing has launched meat buns, and the sales volume is generally one: the new packaging of meat buns launched by McDonald's this time is very different from the actual product promotion. The propaganda picture of this Chinese hamburger is quite attractive. You can see from the propaganda pictures that the meat sauce is full, and the advertising language describes that every bite is full of juice, which makes people look forward to it. However, it can be seen from the photos taken by netizens after the actual purchase that there is a little minced meat in the two cakes, which is far from the propaganda description. Everyone has a heated discussion, and it is not a meat sandwich at all, but a sauce patty.

Two: Chinese hamburger is a famous snack in Shaanxi, and its crispy and delicious taste has long been deeply rooted in people's hearts. People who are not authentic don't buy it. McDonald's has always been mainly selling hamburgers, fried chicken and French fries, and its sales volume and reputation have always been good, but now the market competition is fierce, and it is understandable to launch new products regularly. It's just that the Chinese hamburger introduced this time is meat, but it's actually minced meat. The taste is very different from that of Chinese hamburger in Shaanxi, China, and people don't buy it. Authentic Shaanxi Chinese hamburger is made of bacon with slow fire. Now it's cut and served with crispy and delicious steamed bread skin. The taste is crisp and fragrant, and the gravy permeates the mouth in one bite, which is unforgettable. No wonder there is such a big gap between the masses, which also leads to the average sales of McDonald's meat sandwich package.

Third, the product sales method of reducing quantity and price is not accepted by the public. Take McDonald's hamburger as an example. Generally, it starts from 12 yuan, but this time, the Chinese hamburger package includes a Chinese hamburger and a cup of soybean milk, and the price is only 9 yuan. Now the price of pork is soaring, and the price of pork everywhere is more than tens of dollars. At such a low price, it is difficult to make a product with consistent pictures and texts. In this way, the product is seriously inconsistent with the propaganda map, and when people actually buy it, they will find that they have been cheated. Such a price reduction sales method will reduce the public's trust in the brand, and product sales will also be affected, which is not satisfactory.

Before launching every new product, McDonald's should be consistent in graphics and text, otherwise it will only be counterproductive, because the eyes of the masses will always be sharp.