1. Selling raw beef online is a new business model, which shows the sales process of raw beef to consumers in real time through the live webcast platform.

2. The advantage of this model is that it can provide a more intuitive and real shopping experience. Consumers can see the quality and freshness of beef through live broadcast, and at the same time, they can interact with sellers, ask questions or put forward purchase requirements, which increases the opportunities for communication and trust.