Happiness の Warm Magic
Origin: Shanghai, China
? Osaka, Japan
(8) Warm magic.
Tiger brand is mentioned first, because it is the most famous brand in China, and the number of Japanese civilian kettles is the first. However, as far as its history is concerned, it was the latest to establish Sambo in Japan. Tiger thermos co., ltd (タィガー magic flask co., ltd) is a Japanese multinational company, which produces high-quality thermos bottles and consumer electronic products. At present, we have branches in China, Taiwan Province and North America. Shanghai Hu Sheng Electronic Appliance Co., Ltd. in the lower left corner of the above picture is a wholly foreign-owned enterprise invested by Japanese Tiger Hot Water Bottle Co., Ltd. and enterprises from Taiwan Province Province in China. Established in 1997, it is its subsidiary in China. Tiger brand sold in China is produced by this tiger brand company.
1923 (Taisho 12) was founded by Kikuchi Takeshi (1895.11~1975.5). He set up a Ju Chi studio in the western district of Osaka and began to sell magic bottles with tiger stripes. Throughout the history of the birth of Tiger brand thermos, it began with the original intention of "bringing the warmth of tea cooked by my mother to everyone".
With regard to the origin of the tiger brand, later generations drew the biography of the founder into a cartoon, telling the entrepreneurial history of Ju Chi and Wu Fan. This is an inspirational story full of chicken soup for the soul.
In other words, in the 28th year of Meiji (1895), Kikuchi Takeshi was born in Mipingmachi, Xiyuhe County, Ehime Prefecture, Japan. His father is a village head, and his family also manages offshore fishing and mining. Ju Chi is the eldest son of his family. He lives in a ancestral home with a history of 300 years. He is a rich second generation born with a golden key. Ju Chi lived a carefree life as a gentleman until 12 years old. That year, my father's business failed and the mansion was sold. The whole family has become poor. It never rains but it pours. Soon after, his father had a sudden cerebral hemorrhage, and Ju Chi's little son suddenly changed from a prince to a beggar.
As the eldest son, Ju Chi had to leave school to work in a textile factory in Osaka to support his family. I work hard from morning till night every day, but I can only eat leftovers when I eat. It was at this time that George W. Ju Chi began to miss the hot tea-soaked rice cooked by his mother in the past (there is a Japanese diet called tea-soaked rice, which is to pour hot tea on rice and add some side dishes). At this point in the story, the next step is the fate of the protagonist and life thermos flask.
Time flies, Ju Chi grew up slowly and wanted to join the army, but he was defeated because of malnutrition and emaciation. One day, Ju Chi, who had nothing to do, passed by a stationery store. In the window, he met the true love he pursued all his life-the magic bottle! What the Japanese call a magic bottle is actually what we call a thermos bottle. Because hot water poured into the pot will not be cold all day, just like dreaming and magic, so the Japanese at that time called it the magic bottle. This name is really much more romantic than a thermos.
When Ju Chi saw hot water pouring out of the magic bottle, he couldn't help but open his mouth and exclaim, "Wow! It's amazing ~ "So I found the Eagle Seal Magic Bottle Company according to the logo on the pot. After that, I met a very important good friend Yamamoto Fuji in my life. After visiting Yamamoto's company, Ju Chi said he wouldn't leave. He wanted to be an apprentice with Yamamoto and make products. Yamamoto is also a childish boy who burns a little. Seeing that Ju Chi was so sincere, he said excitedly, "With you, we will be able to make a first-class Japanese thermos bottle in the future!"
A few years later, Ju Chi learned Yamamoto's skills. His younger brothers and sisters in his hometown became bigger and bigger, and the expenses at home began to increase. Ju Chi's salary began to support his family alone. Therefore, Ju Chi wants to set up his own business, but he has no money. My good friend Yamamoto gave Ju Chi an idea, saying, "Why don't you roll off the production line of my magic bottle, and I'll provide you with the goods, and all the profits you sell are yours ~" Ju Chi suddenly changed from a technical job to a salesperson, and completed the original accumulation of his initial venture capital.
Then, at 1923, Kikuchi set up Ju Chi Studio and began to produce and sell Tiger Seal Magic Bottles. Yamamoto's magic bottle is "ィーグル", which is translated as Eagle Seal. Using the name of Raptor as the logo of the thermos, and then ending with the word "Feng", must be the consistent practice of the magic bottle industry, so the thermos in Ju Chi chose the "Tiger" as the product logo, which has been used ever since.
After the establishment of the company, Ju Chi vowed to make new products, and her mother, brothers and sisters all came to help. At that time, the kettle was still a luxury, and ordinary people needed a month's salary to buy a bottle. Because it is particularly easy to break, Ju Chi began to improve the pot body, wrapped the pot liner in the middle with cardboard and put it in the outer container to prevent it from falling and rusting.
? As a result, the tiger brand, which is more than five times stronger than other thermos bottles, has suddenly become a commodity of online celebrities in Osaka and Kobe. Just as Tiger Brand was about to enter the Tokyo market, a very famous "Kanto Earthquake" broke out in Japan, killing 90,000 people and injuring 65,438+10,000 people. Surprisingly, the 100 thermos bottles that Ju Chi wanted to sell in Tokyo were well preserved, and none of them were damaged, which made Tiger Brand famous at once. Taking this as an opportunity, Ju Chi's Tiger Brand has gradually become a leader in the field of Japanese magic bottles.
Looking back on the hard life when he was young, what Ju Chi missed most was the warmth brought by the tea cooked by his mother, so "the temperature of the tea poured by his mother" became the origin of Tiger brand business.
With the progress of science and technology, thermos bottles have gradually changed from luxury goods at home to daily necessities, and their functions have begun to diversify. It is nothing new to have hot meals anytime and anywhere. Tiger brand products have gradually expanded from the field of thermos bottles to everyone's dining table, and more and more insulation products have become an indispensable part of our daily life.
Convenient technology and a beautiful life should be shared with people all over the world. Hot tea, delicious food and sharing between people make life happier. Nowadays, thermal insulation products are not a national patent, and people all over the world are inheriting its convenience. Tiger brand is just one of the brands, but technology has really affected our daily life.
Second, thermos, master cook.
Origin: Kunshan, China.
? the Philippines
Malaysia
The culinary master can be said to be the originator of thermos bottles and the earliest of the three thermos bottles.
1880s, German physicists put forward the concept of vacuum container,1October 20th, 189265438+ Scottish physicist and chemist james dewar designed a double-layer vacuum glass container on the basis of vacuum container theory. Its principle is that glass is blown into a special glass bottle, and the walls of both glass liners are plated with silver, and then the air between the two walls is pumped out to form a vacuum. This special cryostat is the prototype of our thermos bottle and Japanese magic bottle, which is also the world-famous "Dewar bottle".
Reinhold Berg, a German glass manufacturer, added a metal protective shell to Dewar's vacuum glass container and obtained a patent in Germany on 1903. The following year, he made a glass-lined THERMOS bottle with "Thermos" as the registered brand and established "THERMOSG". M.B.H Company in Berlin, Germany. "THERMOS" comes from Greek and stands for "high temperature in summer and midsummer". So the gourmet chef is a German brand, not a Japanese brand.
The picture shows the magic bottle produced by the food company in the early days. The thermos thermos set off a wave in Europe as soon as it was introduced. By 1907, branches have been established in Britain, the United States, Canada and other parts of the world, and cookers have become popular all over the world.
During 1903- 1905, the chef's kettle was carried into the blue sky by the Wright brothers. 1907, the chef's thermos bottle accompanied the war correspondent richard harding davis to visit the interior of Congo. 1908, the explorer Robert peary, accompanied by a magician's thermos bottle, finally reached the North Pole after a cold challenge of 10 months, setting a world record. Ernest shackleton led his team to discover the South Magnetic Pole in 1909, and Colonel Roosevelt also used a thermos when he entered Mombasa. It can be said that the chef at that time was an essential explosion in the extreme challenge. With the outbreak of World War I, the cooking kettle was once again brought to the war zone, and it has more uses. The picture on the right shows the poster of the cook during World War I, which shows the strong fighting power.
During the Second World War, the vacuum thermos of the chef was used as munitions to store water, medicine, blood and even organs for the army. The rescue military dog carries the thermos bottle of the cook back and forth to provide the most timely warm assistance. Thermos are called "life-saving necessities" by soldiers. The picture shows that the monster eater is a propaganda poster during World War II, and the heroic rescue dog in the lower right corner has become a classic symbol of conveying hope in countless moments of life and death.
The fortune teller entered the Japanese market at 1908. The picture shows the slogan at that time, which was called "the invention that shocked the world-the altar of cold and warm" in Japan. Since then, with the outbreak of World War I, a large number of imported goods from foreign powers have flooded into Japan, thus further promoting the domestic thermos manufacturing industry in Japan. 19 12, the production of magic bottles made in Japan began. At that time, Osaka was the center of glass industry, and the production of magic bottles began to develop around Osaka. The Tiger Brand and Ju Chi mentioned above also started from Osaka after this.
As for why a German brand will eventually be regarded as a Japanese thermos cup? It is still necessary to introduce the world's first stainless steel double-layer vacuum bottle from 1978 Japanese cookers (as shown in the left). Lightweight stainless steel thermos cup, not afraid of falling, is an epoch-making product. It has successfully created the brand market position of gourmets, and it is also the embryonic form of modern thermos cups. Therefore, when we talk about the products of chefs today, we always refer to chefs as Japanese brands.
198 1 stainless steel thermos was put into production. This was the advertisement when the product was sold at that time, and the naked slogan "Lightweight and non-fragile stainless steel double-layer vacuum structure" announced that the era of fragile and bulky glass thermos was coming to an end. Stainless steel thermos combines high vacuum thermal cracking technology, metal processing technology and dissolution technology, which were difficult at that time, so they were also very expensive at that time. To say that the Japanese have strong scientific research ability, they have developed an imported product into a landmark product with their own characteristics.
It should be mentioned that this bottle was developed by a local cooking teacher in Japan at that time, but the manufacturer was an acid-making company in Japan. At that time, Nippon Acid Co., Ltd. was the predecessor of Dayang Nippon Acid Co., Ltd. and one of the three major industrial gas manufacturers in Japan. 1989 Acquisition of gourmet brands. We can also see the shareholders fully contributed by Dayang Risui from the enterprise profile of official website. Therefore, although the cooking teacher was born in Germany and was later acquired by American companies for some time, it is still necessary to start from Japan to truly form the brand image of today's stainless steel thermos cup.
Now 200 1, the chef's salary is paid by Crown Metal, a company in Taiwan Province Province, China. Strictly speaking, the current nationality is actually Taiwan Province Province, but the impression of Japanese technology has penetrated into consumers' minds. We say that the chef was the first person to invent vacuum insulation technology, but this is no longer a high-tech in today's thermos world, and the family of chefs keeps bringing forth new ideas ... In this respect, stainless steel insulation products began to fly into the homes of ordinary people like Lao Wang Xie Tang.
Three. Xiangyinzonger road
Origin: Thailand
The founders of Xiangyin are Kenzaburo Ishikawa and Kenzaburo Ishikawa. The two brothers were born in Asahi Village, Nakajima Prefecture, Aichi Prefecture. Since 1908 thermos entered the Japanese market, Kim has taken an interest in thermos. At first, Kim was a worker who made light bulbs, but he was still a curious child. As it happens, incandescent light bulb is the originator of vacuum industry, and glass vacuum technology is interlinked. Brother Jin is a semi-expert, so he began to study day and night. In other words, Yoshijiro Yagi, the founder of Japanese thermos bottle, is also a light bulb. It can be said that Japanese thermos originated from the production of light bulbs.
Later, after knowing his brother's preferences, his brother Yinsaburo, who lives on business in Osaka, decided to form a group of two and make a living by making kettles. So in 19 18 (the seventh year of Taisho), the two brothers established the Ishikawa Brothers Trading Company in a remote factory in Osaka. My brother is 20 years old and my brother 17 years old. At that time, thermos was a luxury, and ordinary Japanese families could not afford it. Japanese domestic sales only account for 65,438+0%, and 90% of finished products are exported, mainly to China and Southeast Asia.
After World War II, Japan's thermos industry became a private designated commodity, and the demand suddenly surged. 1945 (the 20th year of Showa) 10 In June, Yinsaburo began to reopen Tanabemachi's thermos repair shop, never thinking that the business was super prosperous. 1947, the two brothers simply closed the repair shop, set up a new factory in Jingao, South District, and successfully developed the mass production of bottles in the automatic bottle making machine, and began to produce and assemble thermos bottles.
The picture shows President Shigawa inspecting the magic bottle processing site at Jingao Factory. At first, Jingao Factory began to produce thermos pots for carrying. Later, a friend of Yinsaburo's eldest son, who came back from China, heard about the household desktop kettle and thought that this type of kettle would become a trend in the future, so the production policy of the factory was changed to mainly produce household desktop kettles.
The picture above shows a kettle successfully developed in 1948, which is the first product developed since the post-war construction. The lid, shoulders, waist and inner container at the bottom of the pot are all chrome plated, and the handle is die-cast. The head is shaped like a long mouth, hence the name "long pot". Due to its classical and elegant shape, this kettle became an explosion as soon as it was launched. In addition, since then, Japan has been crazy about retro style and has been a star commodity for a long time.
1953 (in the 28th year of Showa), the Ishikawa Brothers Chamber of Commerce was renamed as Sheikh Magic Bottle Industry Co., Ltd. 1960 (in the 30th year of Showa), which coincided with the Japanese economic boom. In this context, the Concorde Magic Bottle Society sponsored a TV program called "The King of Country Songs Competition", which immediately became popular. Through this successful propaganda strategy, the name "local accent" gradually penetrated into the Japanese people and became a household name in the following seven years. The picture shows Xiangyin's propaganda car driving on the streets of Japan, attracting the attention of countless pedestrians. There is an announcer on the bus. This kind of publicity was also the first in the industry at that time.
196 1 year (36th year of Showa)165438+1October 20th, Concord Magic Bottle Industry Co., Ltd. was officially renamed as "Xiangyin Magic Bottle Co., Ltd.", and the name and logo were finally unified. The picture shows the trademark change of Xiangyin. It can be seen that compared with the logo of 1958+096 1, Xiangyin changed the logo image of the long-nosed elephant into a cuter short-nosed elephant. 196 1 years have passed, and the elephant logo has remained basically unchanged.
198 1 year, Xiangyin Shenping Co., Ltd. put mass-produced stainless steel thermos bottles on the market. Since then, Xiangyin has continuously innovated and developed a series of small household appliances such as rice cookers, electric hot water bottles, electric hot pots, electric ovens, coffee pots, insulated lunch boxes and vacuum thermos bottles. And constantly develop air purifiers, humidifiers and other products to improve the living environment.
Speaking of the origin of "local accent", we should start with the export business of Brother Magic Bottle after World War I. Japan is a country rich in water resources, not only rich in water resources, but also good in water quality, so it is no problem to drink it directly. Therefore, we should never learn the picture of Hanamichi Sakuragi drinking water directly from the tap water pipe with his side face in Slam Dunk Master. Japanese people drink directly from tap water pipes, but we can't. Because of this, the demand for magic bottles in Japan is not so great, and 90% of magic bottles are exported.
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On the other hand, the water quality in China, Southeast Asia, India and other countries is not so good, and most of them need to be boiled before they can be drunk, so there is a great demand for boiling water for heat preservation or refrigeration. Therefore, compared with Japan, thermos bottles in these countries soon joined the ranks of people's daily necessities. Therefore, the Japanese production of thermos pots is great, but the market in their own country is not very big. The picture shows various foreign commercial pavilions in Osaka West District at that time, and the magic bottles imported from Japan by overseas Chinese were here.
The picture shows Yinsaburo leaving Kobe Port for Shanghai for business trip every two years to discuss export matters. Since most manufactured goods are exported, you must think of a trademark for your products. After careful consideration, the two brothers decided to use the elephant as the trademark of the trading company. Elephants are smart and have a strong sense of family mission. They are the largest animals on land, giving people a simple and honest feeling, and are very popular with children.
Elephant, with tenacious vitality and long life, gives people all kinds of impressions that are very consistent with the role of the magic bottle. Especially considering that their products will be oriented to Southeast Asia and other countries in the future, elephants are sacred symbols in the local area, and it is easier to enter the market with elephant seals as the symbol. So, the elephant seal trademark, which was also called Ishikawa Chamber of Commerce at that time, was decided so happily. The magic bottle used for export and exit will be marked with an elephant with a crown and equipped with "Elephant &; Crown "trademark.
Looking at the three major insulation brands in Japan, each has its own advantages and characteristics. In terms of price, tiger brand is more expensive, followed by elephant seal, and cook is relatively cheaper. Although the master chef was the originator of magic bottles and stainless steel thermos cups, he was later surpassed by Japanese local kettles who dared to study them. At present, Tiger brand is the number 1 of Japanese civil kettle. Elephant seals are more inclined to design, and cookers are more popular with the public. But in any case, the quality of the three major brands is very reliable and trustworthy, and the price difference is similar, so the main consideration when choosing is not which is better than which, just choose the right one according to the price and preference.