1, brain drain, young people in rural areas have basically gone to work in cities, and few people are willing to stay in the countryside. They are more eager for big cities and want to go outside. Young people go out, and only middle-aged and elderly people stay in the countryside. Old people are too old to know what e-commerce is. How to operate?

2. Lack of professional e-commerce talents. People living in rural areas have no chance to receive professional e-commerce training. They know little about e-commerce. Even if there are professional e-commerce talents, they are not necessarily willing to endure the hard rural life and take root in the countryside, which hinders the development of rural e-commerce.