This company, which was originally a tire manufacturer, published a special food travel guide, which unexpectedly swept the world. No matter the United States or Japan, you must follow its manual to find some very traditional scenery and very good restaurants. But when we arrived in China, this pamphlet lost the magic of its golden handbook.
Michelin tires arriving in China also chose many star-rated restaurants, but they were not sought after by travelers and diners. On the contrary, many people find that grading is not helpful to business at all. Why did this brochure fail when it arrived in our country? Is the world-famous Michelin tire unacceptable in China? This can be said from the rating standard of Michelin tire itself.
As a matter of fact, the food cultures and tastes around the world are completely different, so it is simply unreasonable to use a single standard to comment on the special food of each restaurant. For example, Michelin tires, the most prominent thing is that we don't agree with China's cooking methods. In their view, only vegetable and fruit salads are healthy and nutritious. Although there is no doubt that food is pure natural nutrition, the following cooking methods also enrich the taste and texture of food, and the nutrition is not necessarily worse than fruit salad and cold current, and for some foods, only by discovering this unique cooking method can we understand this ingredient skill. This is difficult for Michelin tires to understand.
After all, Michelin tires are just another public comment network from European food culture. Their preferred healthy and delicious food and meal standards may not be suitable in China. Although there are many Michelin stars in the world, it has a lot to do with the local food culture. In China, the characteristic food culture has a long history, and the eight major cuisines have their own merits, which is controversial. It is impossible to want a star to judge them.
Of course, local cuisine has far-reaching significance. In first-tier cities, it is likely that the dining atmosphere of popular western restaurants will be better and Michelin will be very popular. Actually, it is not. For example, Michelin Star in Guangzhou is not easy to sell, and its sales performance is also very low compared with the same industry. Why? This still depends on Michelin's own service and dishes.
The key is that the amount of food is not large, because the appearance of the food is important. However, eating a meal in such a beautiful western restaurant is ok, and eating a meal is really inappropriate. It may not be surprising that there are few people. In addition, Michelin tires will provide knives when they arrive in China. Is this also to prevent us from going? Suppose you want to eat in that restaurant?