2022 Thanksgiving marketing activity plan sample (selected 5 articles)
In order to ensure a high starting point, high quality, and high level of activities, it is necessary to formulate an activity plan in advance. An activity plan is the specific action implementation details, steps and arrangements formulated for an activity. What are the characteristics of an excellent activity plan? Below are the 2022 Thanksgiving marketing activity plan examples (selected 5 articles) that I have compiled for you. You are welcome to read them. I hope you will like them.
2022 Thanksgiving Marketing Activity Plan 1
Activity theme:
Thank you to the guests, 16 warm consumer activities
Activity of Purpose and significance:
1. Through this activity, on the one hand, customers can experience the changes of 16, on the other hand, it can attract more customers and let them feel the difference of 16. In this way, the restaurant brand can be better promoted.
2. Since Christmas, New Year’s Day and other holidays are coming one after another, this Thanksgiving event should echo the following holidays and lay a good foundation for better development in the next step.
Activity content:
1. Thanksgiving scene layout
1. Red lanterns are hung uniformly on the four stores (no need to hang them on the first floor of Dongsi store). Hang a large lantern at the door, set up an inflatable arch, and hang themed banners.
2. Add a dish display board. Hang food display boards in the lobby and corridor private rooms to give customers a visual impact.
2. Specific implementation plan
Publicity time: 1616-1616
Activity time: 1616
Publicity method: 1. In Posters were set up at the gate to introduce the methods and content of the event.
2. Make promotional color pages, on the one hand, distribute them to dining customers, and on the other hand, distribute them in places with large flow of people to achieve dual effects.
Option 1:
1. Give a lollipop or small gift to the children who come in, and send a holiday message.
2. Customers who spend more than 100 yuan can have a chance to tie a balloon (the balloon is prepared in advance). The balloon contains the names of several cold dishes. If you win the prize, you will get the dish (the cheap one is host). Customers who spend more than 200 yuan can also have a chance to pop a balloon.
Proposal analysis:
The advantages of this plan are that the investment cost is small and there are many interactive components, which can make customers feel the festive atmosphere. Since Thanksgiving is not as important and famous as Christmas and Spring Festival in Kaifeng, the purpose of this plan is mainly to change customer impressions.
Option 2:
Give a lottery card to guests who spend more than 300 yuan. The customer’s contact information is written on the lottery card. The prizes are some exquisite small gifts; you can also ask the front office The manager determines which customers are frequent consumers and have high average consumption. Because the customer's contact information is retained, messages can be sent in the name of the company to express greetings and promote new dishes for 16 years before holidays or when the weather changes. (This plan is not limited to this holiday event and can be carried out continuously)
Plan analysis:
This plan will reduce gross profit in the early stage, and the number of customers is large, from which fixed customers will be screened out The work is heavy. However, it can capture a considerable number of customers, save unnecessary advertising costs, and allow customers to learn about 16's new products at the first time, and experience the improvements in 16's services.
Option three:
Introduce new dishes and special dishes on Thanksgiving Day, use Thanksgiving to promote it to the outside world, make changes in eating, and give away a small bowl of glutinous rice balls or rice dumplings after the meal Warm your ears and get a 10 yuan voucher after purchasing.
Plan analysis: Using the gimmick of Thanksgiving to launch new dishes can be quickly accepted by the public. In addition, although the number of glutinous rice balls given away is not large, after the verbal introduction by the waiter, customers can feel the sense of Thanksgiving. Being different and warm is good for 16’s reputation.
Responsibilities and preparations of each department:
Purchasing Department: Responsible for the purchase of required items
Planning Department: Responsible for the specific planning and arrangement of festival activities< /p>
Front office: The front office manager actively assists the planning department in store layout and coordination among employees. The waiters unified holiday greetings, served with a smile, proactively introduced details of holiday activities to customers, and introduced new dishes.
Activity budget:
Arch rental: 150 yuan/day for four stores*** 600 yuan
Ear warmers (gifts): 1.5 yuan/each 200 ***600 yuan per piece
Lantern (small) 1.2 yuan/400 pieces ***480 yuan
5,000 promotional pages ***700 yuan
Dish display board 70*90 size 60 yuan/piece 168 ***10080 yuan
Lantern (large 1.2 meters) 50 yuan/piece 20 pieces***1000 yuan
Poster +Exhibition rack 50 yuan/4 pieces***200 yuan
Overall plan analysis:
Because there were not many activities done in the previous 16 years, although the scale of this event is small, it is It can give consumers a strong sense of memory, arouse good word-of-mouth publicity, and increase visibility and reputation. Moreover, various systems have just been issued, and taking advantage of the holiday opportunity to strictly implement services will have obvious effects. 2022 Thanksgiving Marketing Activity Plan 2
Activity Theme:
Global Thanksgiving, xx Shopping Mall Thanksgiving Day Thanksgiving Gift is given to you!
Activity Content 1: Gratitude action, true love lottery, 100 gratitude gifts for you!
Event time:
November 24 (the fourth Thursday of November every year is Thanksgiving Day-- ThanksgivingDay)
From November 18th to November 24th, customers who have accumulated a total of 100 yuan in shopping at xx mall can exchange for a Thanksgiving lottery ticket after participating in the Thanksgiving party on November 24th. In the lottery event, the prizes are 100 fashionable gratitude gifts worth 200-2,000 yuan.
Award settings:
1. Thanks to my mother for the gift, Skyworth HD TV
2. Thanks to my father for the gift, Haier fashion refrigerator
3 , Thank you for your benefactor’s gift, Angel water dispenser
4. Thank you for your husband’s gift, Philips shaver
5. Thank you for your wife’s gift, Panasonic’s fashionable washing machine
6. Thanks to the children for the gift, Qiandao Fashion MP4
7. Thanks to the relatives for the gift, Yadu Fashion Humidifier
8. Thanks to the classmates for the gift, Galanz Microwave Oven
9. Thanks to the friends Great gift, Herbalife disinfection cabinet
10. Great gift to thank my mentor, Samsung fashion digital camera
Ten copies of each gift
Activity content 2: Thank you members, free Lottery
On November 24, members of xx Mall, xx Mall 200, and xx Mall 300 members can receive a varying number of Thanksgiving lottery tickets for free with their annual points. There are 10 diamond card members, 6 gold card members, 4 members with 10,000--20,000 points, 3 members with 5,000--10,000 points, and 1 member with 2,000--5,000 points.
Activity content three: Thanksgiving products, true feelings
On November 24th, Thanksgiving Day, each floor of the shopping mall fully guides the concept of holiday gifts, creates a strong consumption atmosphere of gratitude, and creates During the peak sales period, a series of colorful product marketing promotion activities will be carried out. 2022 Thanksgiving Marketing Activity Plan 3
1. Purpose of the activity:
1. The origin of Thanksgiving: Since 20xx, every October, with its strong strength and brand appeal, Launch a large-scale "Thanksgiving" promotion. These are three original promotional activities that echo the "Hundred Regiments Battle" and "August Highlights" and are powerful promotional activity brands. During the Thanksgiving event, we will work with many partners to select super shocking low-price products and a series of preferential activities to provide the people with a rich shopping feast.
2. Activity theme:
The sixth Thanksgiving Day grand opening!
3. Event time:
November 20 to November 29, 20xx.
4. Activity content:
Activity 1: Golden Autumn Thanksgiving Price - Thanksgiving Chapter
Autumn and winter products, newly launched, the 6th Thanksgiving Day grand opening, During Thanksgiving, all clothing products, department stores, and home appliances are all at Thanksgiving prices (some products are lower than cost price). The prices drop to the bottom. This is a good opportunity that comes only once a year, so don’t miss it.
Activity 2: True Sentiment Gift - Gift Pack
During Thanksgiving, the first 100 customers who enter the store every day can present their tickets to the main service desk on the first floor if they purchase over 20 yuan. Receive a gratitude gift package.
Activity 3: Affordable Gratitude - Free Coupons
During Thanksgiving, those who spend 39 yuan or more in supermarkets or 88 yuan in clothing, department stores, or home appliances will receive Huacheng Food Court Fertilizer A 10-yuan voucher for cattle, and so on, with a limit of 5 tickets per ticket.
Activity 4: Groom’s Thanksgiving Day – Free with Purchase
During Thanksgiving, the groom will receive a luxury gift for a suit, socks for purchases over 298 yuan, a tie for purchases over 498 yuan, and a tie for purchases over 598 yuan. Free belts, free shirts for purchases over 998 yuan, free shirts and belts for purchases over 1,598 yuan, free casual wear for 498 yuan for purchases over 3,000 yuan.
The groom’s casual clothes are all 40% off, and a trade-in activity is launched: an old suit is discounted at 150 yuan, and a single piece is discounted at 100 yuan.
Activity 5: Declaration of Gratitude - Blessings
Thanksgiving Day, thanksgiving ceremony, gratitude price, gratitude heart. At this moment of gratitude, let us leave ourselves on the gratitude scroll. Blessings to relatives, friends, and lovers to express our grateful hearts. 2022 Thanksgiving Marketing Campaign Plan 4
The fourth Thursday of November every year is the traditional American Thanksgiving. In the minds of Americans, Thanksgiving is second only to Christmas in importance. This is a day of thanksgiving, and people go to church to pray thanksgiving according to custom; it is a day of reunion, when people from all over the world gather together to share turkeys; it is also a day of celebration, with various celebrations held across the country carnival activities.
Activity time
November 24th
Activity theme
Global Thanksgiving Day, Xinglong Building Thanksgiving Day - Thanksgiving gift You!
Activity Content 1
Gratitude action, true love lottery, 100 gratitude gifts for you!
November 18th - November 24th On November 24th, customers who have accumulated a total of 100 yuan in shopping in the shopping mall can exchange for a Thanksgiving lottery ticket and participate in the lottery after the Thanksgiving party on November 24th. The prizes are worth 200-xx yuan. .100 stylish gratitude gifts.
Award setting: ten gifts for each item
1. Thank you to my mother for the gift, a high-definition TV
2. Thank you to my father for the gift, a fashionable refrigerator
3. Thank you to your benefactor for the gift of a water dispenser
4. Thank you to your husband for the gift of a razor
5. Thank you to your wife for the gift of a washing machine
6. Thank you for the gift from your children, mp4
7. Thank you for the gift from your relatives, the humidifier
8. Thank you for the gift from your classmates, the microwave oven
9. Thank you for the gift from your friends, the disinfection cabinet< /p>
10. Thank you teacher for the gift, fashionable digital camera
Activity content two
Thank you members, free lottery draw
20xx year xx month xx On the same day, 300 member customers can receive a varying number of Thanksgiving lottery tickets for free by relying on their annual points. There are 10 diamond card members, 6 gold card members, 4 members with 10,000--xx0 points, 3 members with 5,000--10,000 points, and 1 member with xx--5,000 points.
Activity content three
Thanksgiving products, sincere gifts
On November 24th, Thanksgiving Day, each floor of the building fully introduced the concept of holiday gifts for products and created a strong Create a grateful consumption atmosphere, create sales peaks, and carry out a series of colorful product marketing and promotion activities. The objects of gratitude for Thanksgiving products are
1. Thank your mother;
2. Thank your father;
3. Thank your benefactor;
4. Thank you to your husband;
5. Thank you to your wife;
6. Thank you to your children;
7. Thank you to your relatives;
8. Thank you classmates;
9. Thank you friends;
10. Thank you mentors.
Activity content four
Declaration of gratitude, true interpretation
1. A letter of gratitude to Panjin citizens, publicized through newspapers, radio stations and other media and inside the building It is a way to express corporate Thanksgiving Day to thank customers, thank society, and use the festival to express the true gratitude of family, friendship, and love between people.
2. On the evening of November 24th, the "Declaration of True Love and Gratitude for You" party will be held. The entire program centered on gratitude, thanksgiving, and appreciation, embodying the content of blessing, care, and joy; 100 gratitude gifts were shaken out at the party at the same time.
3. On November 24th, a gratitude signature campaign will be held outside the building. Customers can leave their blessings for relatives, friends, and lovers on a 100-meter-long scroll. This scroll is on the promenade outside the building. display.
4. Create a strong atmosphere of gratitude through employees wearing special Thanksgiving badges, making "Happy Thanksgiving" heart-shaped balloons in shopping malls, and giving customers special Thanksgiving cards when shopping.
5. On Thanksgiving day, various songs with themes of gratitude and thanksgiving such as "Grateful Heart" are played in the building; the welcome words are mainly based on the concept of gratitude.
2022 Thanksgiving Marketing Activity Plan 5
Activity Background
Aya, a world-renowned fashion products chain brand, specializes in providing fashionable girls with high-quality cosmetics, makeup tools, accessories, etc. For the remaining products, Ayaya advocates "fashionable and dynamic" as its brand concept, takes "international quality, mid-to-low price" as its marketing positioning, and insists on providing customers with products with stable quality and the most fashionable sense at the most reasonable price. , and through its grand image store and professional and friendly sales service, it has gradually become a dedicated brand for Chinese fashion girls. As Thanksgiving Day is approaching, Ayaya Nanning Xixiangtang Branch is sincerely grateful and sincerely gives back to new and old customers.
Two activity goals
1. Attract new and old customers
2. Clear inventory
3. Establish store image
4. Expand consumer groups and sales share
This event will stimulate potential customers and make those who have used Ayaya products and those who have not used Ayaya products know about Ayaya. As a result, the number of people buying Ayaya products has increased, and the number of purchases per capita and the quantity per capita have increased.
Three event themes
“Thanksgiving is presented with graciousness, transcending the ordinary, thanking you and me” is the theme slogan of this promotion. Gratitude has always been a fine tradition of our Chinese nation, and it is also the most basic virtue of an upright person. He should give back to his parents who nurtured him, to his teachers who taught him, to his leaders who taught him a lesson, to his classmates or colleagues who helped him, to the society who cared for him, and to himself. Buy a small gift from Ayaya and give it to them and yourself, which will bring love to the world.
Four activity times
1. Early preparation stage
1) Personnel training will be conducted from November 24th to 26th.
2) Send people to distribute leaflets on November 25th and 26th.
3) Paste posters and hang balloons in front of the store on November 26 to create a festive atmosphere.
4) The goods will be ready on November 26.
2. Promotion execution date - November 27--30 Location: Ayaya Branch next to Likelon, Xixiangtang, Nanning City - Xixiangtang Branch
3. Summary Stage
On November 30, it will be summarized whether this promotional activity has achieved the promotion goal and whether it has made Ayaya more popular among the people. Responsible personnel record and study advantages and disadvantages.
Five activities:
1) Decoration of festive atmosphere in the store
1. Decoration outside the store: Make a 2-meter-wide and 4-meter-high banner on the main entrance Large poster. The main background pattern above is Jolin Tsai, the superstar endorsed by Ayaya, with the theme slogan of this event written on it. Pictures follow.
2. In-store decoration: Paste self-writing paper and photo KT on the entrance wall to decorate, hang colorful balloons, etc. to create a festive atmosphere.
2) Introduction to promotion plan
1. Thank old customers and express gratitude with affordable gifts - all customers who hold Ayaya membership cards and buy Ayaya products on the promotion day will receive You can get a 65% discount.
2. Sincere thanksgiving, I will give it to you when you come - during the event, anyone who purchases at Ayaya can receive corresponding vouchers.
3. Give as a thank you, and get a card when you have enough money - anyone who purchases over 100 will get a discounted Ayaya membership card.
4. Give thanks and give you special prices - during the event, there will be a special product counter.
5. Gratitude action, 200 true-hearted lottery draws - Any shopper at Ayaya can bring their shopping list to the cashier for a draw. The 200 prizes are worth 20 yuan each, while supplies last.
Sixth Preliminary Preparation
1) Send flyers - Send flyers in various lively crowd areas around the store. The main targets are young people. The flyers sent mainly contain Ayaya discounted products.
2) Paste posters - Paste posters in areas with high traffic around the store to let more people know about the Ayaya Thanksgiving promotion.
3) Personnel training - the main content of the training is the activity plan, activity details and matters that need attention. Ensure that everyone understands the goals, content, and theme of the event.
4) Division of personnel and preparation of materials. As shown in the following table:
Cashier
Responsible for sending prizes and giving away membership cards and vouchers
Clerk No. 1 and No. 2
Responsible for decoration Promote the table, paste store posters, and hang balloons to create a festive atmosphere in the store
Clerk No. 3
is responsible for the speakers, speakers, and recording the content played in the promotion room in advance
4 Clerk No. 6
Responsible for cleaning inside and outside the store
Clerk No. 5 and No. 6
Responsible for sending flyers in front of the door to attract customers
5 ) Pre-trial plan - During the event, the store manager will be responsible for everything, monitoring and controlling the development of the situation. If there is an error, correct it in a timely manner.
Seven Promotional Budgets
The total budget for this promotional activity is 1,000 yuan. The promotion budget table is as follows:
Store decoration such as posters and balloons 150
Brochure and labor fee 200
Prize fee 400
Clerk bonus 200
Other expenses such as water and electricity 50