1. What does the order conversion rate mean?
Order conversion rate refers to the ratio of the number of times the conversion behavior is completed to the total number of clicks on promotional information in a statistical period.
Second, how to calculate the order conversion rate?
Total number of people who use shopping/all visitors who visit the online store x 100%.
The value obtained by this calculation formula is the order conversion rate of the store.
If this value is within the standard range, it can be used as a reference to see how the conversion rate of an online store is.
If it is ridiculously high, it only means that the store is cheating.
3. What are the factors that affect the order conversion rate?
1, the description of the baby. The detailed description and pictures of the baby are the main ways for buyers to understand the baby, and they also decide to transform it.
2. Sales target. Most buyers like to follow the trend, and most people want to try what they are willing to buy.
Therefore, when positioning online stores, we must put mainstream consumer groups in the first place.
When most people come to the store to shop, some idle people will see and place an order.
3, the baby's evaluation. This is very important for online stores. The more favorable comments, the higher the credibility and the more recognized by buyers.
4. Work attitude of customer service. If you have competent customer service, you will succeed more than half. Therefore, the requirements for customer service must be higher and not sloppy.