This "cloud" refers to the cloud music VIP. Cloud music is a very popular music short video software in China, which provides online music playing, discovery, recommendation, sharing and other functions. Cloud music VIP is a paid membership service of cloud music. Users can enjoy advanced functions such as unlimited downloading and playing of high-quality music, FM stories, online karaoke and so on after purchasing VIP members of Cloud Music. Related to this, Cloud Music also launched the "VIP Free Listening" activity, that is, after cloud music VIP members bind their mobile phone numbers, they can get a free membership coupon every month, which can be given to friends or used by themselves to enjoy more cloud music VIP services. This is also a strategy for Cloud Music to promote itself and attract more users to buy VIP membership services.