Generally, when you join a tea shop, you will be charged the joining fee in exchange for these things: equipment (depending on whether the joining fee is included or not), site selection assistance, production formula, decoration service (sometimes a decoration team is appointed, sometimes not), design drawings of a complete set of VI systems (from store hardware to consumables), operation manuals, staff training, cashier software systems, raw material supply services, and legendary market promotion (most of them are about. A lot of things in this are routines.
Franchise stores help you choose a site, and there are special site selection teachers! Huge pit! Huge thunder! It's all here! The site selection teachers are all black-hearted ghosts! You think they are enthusiastic! Show you around the shops on a hot day! Fake! They are going to cheat you tens of thousands of dollars! They will negotiate with the landlord and the second landlord, and originally transfer? Maybe only 30 thousand, they will add 50 thousand on this basis, and if you rent it, they can take 50 thousand to their personal pockets! As long as the landlord rents out the house, they don't care. They all turn a blind eye and work together!
At the beginning of opening the store, did you think about the target customers? Who to drink? To whom? Did you make an evaluation around the target customer group when selecting the site? Have you adjusted the decoration and even the whole VI for the customer base? Have you catered to the needs of the customer base and then combined the decoration, VI and other elements with the products? Do you want to be a moderate and affordable milk tea in the neighborhood, or do you want to be a online celebrity store to explode the market and quickly cut leeks? Do you want to take scale profits or absolute profits?
Don't be deceived by the warm pictures in all kinds of MVs and TV dramas. In a narrow shop with only 30 square meters, you should try your best to put aside the ice maker, tea maker, water purifier, freezer, milk, tea bucket, fruit, plastic cups and so on, and then squeeze together with several shop assistants.
If you want to open a tea shop, think clearly and take it easy.