Yoshinoya is a famous beef rice store in Japan, which has a history of one hundred years. Founded in 1899, it opened its first branch in Tsukiji Fish Market, Japan. The name Yoshinoya comes from a place name, and beef rice in yoshinoyama is the most famous.

Although Japanese characters originated in China, after a long period of development, there have been many variants in Japan. Yoshinoya's Yoshinoya characters have short sides and long bottoms. One is a variant from Yoshinoya mountain area in Japan, and the other is to highlight his uniqueness in Japanese catering industry.