2020 517 Eat Festival is coming soon, how ready is the caterer points activity? Catering stores face a huge test during the epidemic, in the face of gradually open dine-in, catering businesses combined with the 517 Eat Festival revitalize sleeping customers, in order to avoid clusters of consumption, set up staggered consumption in the 517 Eat Festival points activity planning.2020 517, catering stores Eat Festival points activity should be done this way.
2020 517 eating festival restaurant points activities recommended:
Points play a: eating 0 yuan purchase, in order to give back to customers, customers weekdays in the points mall in the consumption of bonus points, can be in the 517 eating festival to give the eaters a bigger surprise. Selected recent sales of the top three dishes, seasonal new products, etc. as a gift for points exchange, for customers to use the points in hand to exchange meals, 0 yuan for purchase, to stimulate user consumption, but also to drive the sales of other meals.
Points play two: Lucky Eaters Lucky Draw, major merchants log on to the Tomson bar points redemption mall backstage - points operation - new activities in the selection of the Lucky Carousel activities, 5 minutes to quickly complete the Lucky Draw activities to build, users can participate in the Lucky Carousel activities free of charge or on a trial basis points, the popular meals dishes in the restaurant can be used as a prize for the points activities, but also virtual coupons as a reward, cash coupons, discount coupons, and other consumption instructions. Cash coupons, discount coupons and other consumption instructions can be purposefully guide users to staggered consumption, to protect the health and safety of consumers, to provide consumers with a good dining environment, so that diners can rest assured that dining, enjoying the food, and enjoy the fun of experiencing the 517 Eat Festival.
When setting the amount of points for meal exchange - 0 yuan purchase, we need to pay attention to analyzing the existing points assets in the hands of the user, make clear the target users of this points exchange activity, and set the appropriate amount of points exchange according to the points of the target users.
Points play three: 517 food punch card, set 517 food punch card week, the user in the set date period to complete the daily punch card sign-in, can open the surprise food gift package. Increase the daily activity of users and improve the retention rate. The surprise gift package can contain various meal coupons or consumption coupons to guide users to the store to consume.
517 Eating Festival is an important marketing hotspot that catering stores can not miss, catering stores to recover recall customers can refer to the above points in the points mall in the classic points activities, according to the actual situation of the store to carry out 517 points activities.
Source:/operate/detail/1589426185149/
Food festival activity planning program example
Time:? Year? Month? Day-? April? Day
Place: ******** Pedestrian Street
Background:
In response to the organization of ******, to enrich the city's gastronomic and cultural life, and to provide a set of high-quality gourmet meals for the general public. *** business district's new look, expand its influence on the *** citizens, to create a high-grade, distinctive food and culture festival business card.
The festival summarizes the success of the last food festival on the basis of better food culture, mass entertainment and leisure culture, as well as the display of famous products, exhibitions and sales, etc. Organic combination of a larger scale, a higher level of more varieties, is a grand food and cultural festivals and activities, is a leap in the development of the catering industry in ****, but also the business publicity, image display, brand enhancement of the great business opportunities.
One, the theme of the event
The event to "people's food, fragrant **" as the theme, and the flower will echo, highlighting the **** characteristics of snack culture.
Second, booths and exhibition time
By regional and snack characteristics of the exhibition, to be set up in the barbecue area, handmade pasta area, ** characteristics of the snacks area, cold food area and local specialties snacks area and other regions. ***80 booths, each booth 2.8m x 2.8m, the price is detailed in the event financial budget. Set up power supply, lighting facilities and water sources, the entire event area is equipped with large garbage cans, to do the whole cleaning. Centralized display, gathering popularity. At the same time to the well-known characteristics of the snacks presented booths to * local catering enterprises, each characteristic snacks no more than three enterprises, *** count 20 booths; other booths according to the plan to attract investment.
Proposed to invite exhibitors famous enterprises famous food as follows:
* local specialties: Wanhechun, Liuting pig's trotters, Xiaoxian Qianqian wontons, Taitung big fried dumplings, * pot stickers, * big bag, Ponya pork, full of blessing dumplings, heart heart of tofu brain, Granny Bridge tile congee, the big old Lee dumplings, seafood siu mai, etc..
Barbecue snacks: * Sister Wang barbecue, Meidar barbecue, Taishan Road barbecue, iron plate squid, Xinjiang barbecue, Shambhala barbecue, grilled venison, Mongolian grassland lamb kebabs and so on.
Other local specialties: Eighteen Street Sesame Flower, Shanghai Chenghuangmiao Snacks, Hanging Hearth Duck, Hong Qigong Barking Chicken, Dogless Buns, Shaxian Snacks, Jinan Pancake, Sichuan Hot & Spicy, Nanjing Qinhuai Snacks, and so on.
Exotic flavor snacks: Russian open-mouthed smile, Turkish barbecue, Indian flying cakes, North Korean cake, Korean food, Malaysian barbecue, Singapore pot stickers fish fillet, and so on.
Since the event to the summer, special arrangements for cold food area, the proposed invitations are: * cold noodles, Lanzhou stuffed skin, fruit iceberg, all kinds of cold drinks, Xi'an cold skin, halal cold noodles, Guanzhong cold noodles.
Four, the activities of the series
1, in * * * * * 10:00 Food Festival opening ribbon-cutting ceremony, invited the city leaders and the district leaders, responsible persons, as well as some of the business representatives to participate in the same time, while the district and city media to report.
Location: pedestrian street entrance
Specific arrangements:
9:30 before the regional staff in place, the site laid the red carpet.
9:30-10:00 Leaders arrive.
10:00-10:15 leadership speech, announced the opening of the food festival, ribbon cutting.
After 10:15 the leaders visit the venue of the festival, media interviews.
2, the arrangement of special areas focusing on the display of ** local specialties, foreign flavor snacks focused on display.
3, the festival will be selected by the organizing committee of the "most popular snacks", "the most distinctive snacks", "the best nutritional snacks" and other professional awards.
Fifth, the form and manner of publicity
Focus on the promotion of special food culture, show food varieties and well-known businesses. In phases, advertisements and special reports are published in * major media. In the food festival site hanging colorful flags, banners, advertising balloons, billboards, etc.; compiled and printed food festival navigation leaflets, in the coming and going to the main bus stops and the surrounding areas to the tourists and the relevant enterprises to distribute free of charge, to expand the influence.
Looking for adoption!!!
I've run food festivals, exchange exchanges:
One, first find a good professional food exhibition company, inform you of the requirements for the category and taste. Exhibition companies have national and even foreign food team resources, both to ensure the richness of the category, but also to ensure that the storm products.
Two, try to seek government departments to host, so that the public security, fire, housing, municipal management and other functional forces can be fully mobilized, venues, water, electricity and other resources are also guaranteed.
Three, closely cooperate with the food and drug supervision department's inspection, strict food safety.
Four, after the site is built, before the merchants enter, the fire, leakage, exhibition racks and other hidden dangers of the inspection, found that the problem is disposed of in a timely manner.
Fifth, the full mobilization of media resources, the characteristics of the food festival, highlights of the depth and wide promotion.
Must be carried out with the theme of food culture