Poster picture material about Mid-Autumn Festival
Poster picture material about Mid-Autumn Festival 1
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How to design Mid-Autumn Festival poster design Mid-Autumn Festival is approaching, National Day is approaching, and it has also entered the golden sales season of "Golden September and Silver 10" in the traditional sense of merchants. Facing the upcoming Mid-Autumn Festival promotion, the most important thing is to design an infectious poster that can catch people's eyes instantly, so that customers can directly contact the most important information and be deeply attracted.
The poster design of Mid-Autumn Festival needs to pay attention to the following five principles.
First, the principle of relevance To make the works consistent, we must first adopt the principle of relevance, also known as the grouping principle. Poster designers should first group people, objects and words to improve the communication effect of information, and these choices are inevitably related to products. Secondly, putting all the parts together can produce a stronger impact force than a loose structure alone. When several similar items are put together for comparison, these items form a visual unit, which can give the audience a single message instead of an indirect message. If all the items in the poster are very similar, the composition of a group will make the poster more attractive to others. Other elements will be regarded as secondary by the audience.
Second, the principle of repetition
Repetition of shapes, colors or some numerical values can make the work consistent. When a design element is used repeatedly in different parts of a plane, the audience's eyes will naturally follow them, and sometimes even if they are not put together, they will still be regarded as a whole visually. I will subconsciously draw a line between them in my mind.
The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns will produce a very interesting visual and composition effect in the background, connecting the elements of the background and the foreground.
Repetition is also an effective strategy to persuade the audience to compare some products. For example, we may put a dozen pairs of shoes in an advertising poster, but each pair is different. The main message (shoes) is easy for the audience to feel, because this item is repeatedly used in the poster, and then the audience will take a closer look at the different styles of various shoes.
Another popular design technique is to arrange all identical things together, but one of them is different, so as to achieve unexpected results. For example, you can design 15 squares and arrange them in a square, where 14 is blue and one of them is pink, and it contains the company logo. It is conceivable that this pink color block will be the focus of the audience.
Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are put together or separated at the same time. Repeating the main elements can create a sense of strength, and when you see one of them, you will think of another. Repetition of position, color, size or image can strengthen recognition and make viewers pay attention to all the information you want to convey.
How to draw the Mid-Autumn Festival poster? It's very simple. People with artistic skills can draw beautiful and moving pictures. If they are designers, they may design better pictures, depending on what kind of effect you like.