Mall Dragon Boat Festival Promotion Plan

In order to ensure that work or things go smoothly, it is often necessary to prepare a plan in advance. The plan is to clarify the time, location, purpose, expected effect, budget and method of the action. Written plan etc. How should the plan be formulated? The following is the plan for the Dragon Boat Festival promotion activities in shopping malls that I have compiled for you. You are welcome to read it. I hope you will like it.

Shopping mall Dragon Boat Festival promotion plan 1

1. Activity background

The first meaning of the Dragon Boat Festival is to commemorate Qu Yuan, the great national poet in history. Qu Yuan (340 BC - 278 BC) was named Ping and given the courtesy name Yuan. He served as Zuo Tu of Chu State and was known as Sanlu Dafu in the world. Internally, he advocated appointing talents and reforming bad governance; externally, he advocated uniting Qi to resist Qin and rejuvenating the country. Because he was jealous and slandered by the slanderous officials, he was exiled by King Shuhuai of Chu and later exiled to Xiangyuan. Although he went through many hardships, he still cared about the country and the people. When he heard that the Qin army had conquered the capital of Ying, he was filled with sorrow and anger, and threw himself into the Miluo River to die for his country. Throughout the ages, the Dragon Boat Festival commemorates Qu Yuan, promotes the national spirit, and expresses patriotic feelings. It has become the common consciousness of Chinese people at home and abroad, which gives the Dragon Boat Festival a patriotic complex, known as the "Dragon Boat Festival complex."

2. Purpose of the event

To commemorate Qu Yuan, whose patriotic spirit and touching poems have been widely rooted in the hearts of the people. Traditional festivals are currently in decline, and college students are gradually forgetting about traditional Chinese festivals. If the various folk customs of the Chinese Dragon Boat Festival are properly protected and commemorative activities are carried out for the Dragon Boat Festival, it will be a contribution to world culture.

3. Significance of the activity

In order to further promote the excellent traditional national culture, ideological education on loving the motherland, honoring parents, and respecting elders and ancestors is carried out for college students. Such activities enable college students to further understand the traditional festivals of the motherland, love the traditional festivals of the motherland more, and prepare to celebrate their own traditional festivals, stimulating students' patriotic enthusiasm.

IV. Activity content

1. Hanging the statue of Zhongkui

Zhongkui catching ghosts is a Dragon Boat Festival custom. In the Jianghuai area, every family hangs a statue of Zhongkui to guard the house and ward off evil spirits. In the Kaiyuan period of the Tang Dynasty, when Emperor Ming returned to the palace from a martial arts lecture at Mount Li, malaria broke out. He dreamed of two ghosts, one big and one small. The little ghost wore bright red crotchless pants, stole Concubine Yang's sachet and Emperor Ming's jade flute, and ran around the palace. The big ghost wears a blue robe and hat, catches the little ghost, gouges out its eyes, and swallows them in one gulp. Emperor Ming asked, and the ghost said: My surname is Zhong Kui. I failed in the martial arts examination, and I am willing to eliminate demons for your majesty. After Emperor Ming woke up, he recovered from the malaria, so he ordered the painter Wu Daozi to paint Zhong Kui catching ghosts according to what he saw in his dream. The portraits were ordered to be posted all over the world during the Dragon Boat Festival to drive away evil spirits.

2. Hanging calamus with mugwort leaves

During the Dragon Boat Festival, every family uses calamus, mugwort leaves, pomegranate flowers, garlic, and dragon boat flowers to make a human shape called a mugwort. Mugwort leaves are hung in the hall, cut into the shape of a tiger or cut into a small tiger, and pasted with moxa leaves. Women rush to wear them to ward off evil spirits and ward off miasma. Using calamus as a sword and inserting it on the lintel has the magical effect of exorcising evil spirits.

3. Dragon Boat Race

At that time, the Chu people were reluctant to bear the death of their virtuous minister Qu Yuan, so many people rowed boats to chase and save him. They scrambled to be the first, but disappeared when they reached Dongting Lake. This was the origin of dragon boat racing, and dragon boat racing was held on May 5th every year to commemorate it. They rowed dragon boats to disperse the fish in the river to prevent them from eating Qu Yuan's body. The custom of racing was popular in Wu, Yue and Chu. China's Dragon Boat Festival custom has a long history, and its inheritance involves many countries and regions in Asia, forming a Dragon Boat Festival custom cultural circle. The similarities and differences in the Dragon Boat Festival customs in China, Japan, South Korea, Vietnam and other countries are caused by the exchange and influence of folk culture over the years.

We not only want to explore its origin, but more importantly, we must study the significant impact its inheritance has had on the lives of people of all countries and ethnic groups. The Dragon Boat Festival in Gangneung, South Korea, is not only a cultural heritage of South Korea, but also a world cultural heritage. South Korea has localized the Dragon Boat Festival customs from China and made them part of the Korean national cultural heritage. They are valued and protected. This experience is worth learning and learning from. The custom of Dragon Boat Festival racing is still passed down in various parts of China. If the various folk customs of the Chinese Dragon Boat Festival are properly protected, it will be a contribution to world culture.

5. Budget

---yuan.

Shopping mall Dragon Boat Festival promotion plan 2

Activity background: Every year on the fifth day of the fifth lunar month, commonly known as the "Dragon Boat Festival". "Wu" is connected with "Wu", and "Wu" is the yang number, so the Dragon Boat Festival is also known as Duanwu, Chongwu, Duanyang, Zhongtian, etc. It is a traditional festival of the Han people in my country.

The essential activities on this day gradually evolved into: eating rice dumplings, racing dragon boats, hanging calamus, moxa leaves, smoked atractylodes and angelica, and drinking realgar wine. It is said that eating rice dumplings and racing dragon boats are to commemorate Qu Yuan, so after liberation, the Dragon Boat Festival was named "Poet's Day" to commemorate Qu Yuan. As for hanging calamus and mugwort leaves, smoking atractylodes and angelica, and drinking realgar wine, it is said to suppress evil spirits.

1. Store layout

1. Off-site layout

1.1 Each marketing store will make a banner and hang it under the store sign.

1.2 Use balloons to decorate the doorway, and you can choose hanging or arched hanging.

2. In-store layout

2.1 The main purpose of the shopping mall is to layout the special area and arrange the products reasonably.

2.2 For the key layout of the main channel, balloons can be used for suspension (see attached picture).

2.3 Special area can be used to hang rice dumplings into shapes (such as Happy Dragon Boat Festival, etc.)

2. Product promotion

1. Product special sale: During the promotion period, rice dumplings And other festival-related products (such as rice wine, frozen food, beverages and other foods, transparent soap, body wash, insecticidal water, mosquito coils and other supplies) are on sale at special prices;

2. Product requirements:

2.1 Related promotional products

No less than 20 items (15 fresh food items, 5 fresh food items);

2.2. Commodity prices are generally lower than the market Price;

2.3. Choose products with lower prices for similar products;

2.4. For all products related to the Dragon Boat Festival, please refer to the following for specific items (red fonts are highlighted recommended products) ):

Food

Bulk rice dumplings packaging rice dumplings packaging glutinous rice bulk glutinous rice ham sausage peanuts red beans

Mung beans sesame five-spice powder pepper white sugar salt red dates

Edible oil, sesame oil, shrimp, rice wine, red wine, rice wine, chicken essence

Glutinous rice wine, sweet wine, beer, red heart salted egg, preserved egg, salted duck egg, egg

Fresh food

Pork belly chicken Beef, shrimp, meat and soy products soup, seaweed, red dates, candied dates, bean paste, soda powder.

3. Group buying business

1. There are many customers who give gifts during the Dragon Boat Festival. Visiting local government departments and labor unions in advance and expressing their intentions can increase the sales of marketing stores. performance.

2. Early Dragon Boat Festival - the department organizes text message delivery to customers in various regions and wishes a happy holiday in advance.

3.--The store will give a gift worth about 10 yuan to any child (under 18 years old) who has a birthday on Dragon Boat Festival and Children's Day.

Mall Dragon Boat Festival Promotion Plan 3

1. Activity Analysis

The fifth day of the fifth lunar month is the traditional Chinese festival - the Dragon Boat Festival, to celebrate the Dragon Boat Festival , commemorate Qu Yuan and preserve folk traditions, specially organize a number of promotional activities to celebrate the Dragon Boat Festival, and use this activity to achieve the purpose of "edutainment and entertainment"; and give back to customers, hoping to increase the popularity of the mall, attract crowds, and provide customers with a warm shopping venues, and increase the turnover on event days, allowing customers to experience an unforgettable Dragon Boat Festival.

2. Activity time

20--year-month-day

3. Recommended activity title

Smell the fragrance of moxa "from a thousand miles away" There are many "Pearl" gifts

IV. Activity content

(1) "Zongzi-making and showing love" competition

A zongzi-making competition will be held on the day of the event to To shorten the distance between our store and consumers, and allow contestants to promote the relationship between family members through this activity. After the event, the rice dumplings were distributed to social welfare centers such as nursing homes and kindergartens.

Activity target: on-site customers or community residents

Activity method:

1. Within 5 minutes, see which contestant wins the brownie bag. Fast and good.

2. Customers will judge the top three and the most photogenic "Zongzi Award".

3. The winners will be awarded corresponding "gifts".

4. Everyone who participates in the competition will receive a souvenir.

5. After the competition, give the completed rice dumplings to nursing homes, kindergartens and other social welfare centers.

Note: This activity needs to control the time and number of participants (the specific details will be determined after the plan is confirmed)

(2) Dragon Boat Festival Fragrance and Zongzi Fishing Competition

< p>Event time: -Month-Sunday

Event location: West Gate of the shopping mall

Event content: The Dragon Boat Festival is here, do you want to get holiday gifts while shopping? Come and participate Let’s compete!

Anyone who has accumulated a total of --- yuan in shopping on the same day can participate in the "Zongdump Fishing Competition". If you have spent more than --- yuan, you can fish once (1 minute), and if you have spent more than --- yuan, you can fish for 2 times, and so on, the more you buy, the more you fish. Receive corresponding gifts according to the "fragrant rice dumplings" caught. The number of gifts is limited, first come, first served, while stocks last.

Props: several bamboo poles, strings, rice dumplings, etc. The gift is the "rice dumplings" you catch.

(3) "Standing high on the sky and on the ground" Egg-laying Competition

Event content: Anyone who purchases more than 100 yuan on the day of the event can participate. Each participant holds an egg within the specified time. Let the egg stand up naturally without any external force. The winner will receive a gift, and the unsuccessful winner will receive a souvenir.

Activity time: - minutes, each person can only play once.

Event location: West Gate of the shopping mall

Activity target: Any target, anyone who is interested can sign up

Expected results: Through this "new" gameplay , let everyone enjoy shopping.

V. Event Publicity Plan

1. Promotional Vehicles: Rent 3 promotional vehicles to promote the event in major gathering places in the city. (1 vehicle parked in the shopping mall, 2 vehicles arranged by yourself)

2. Member mobile phone text messages, shopping mall reminders through the broadcast system every 5 minutes, entrance-display racks, horizontal auxiliary, etc.!

6. Coordination work of various departments

1. The planning department is responsible for the pop writing and publicity of the event;

2. The sales department does a good job in explaining the event and contacting the brand discount;

3. The general service station does a good job of broadcasting events and explaining to customers.

Mall Dragon Boat Festival Promotion Plan 4

1. Activity Theme

Taste the traditional Dragon Boat Festival and experience the "colorful" quality life

2 , Event Preface

On the day of the Dragon Boat Festival, the supermarket will provide you and your family with a warm shopping place with a new activity section and its content, allowing you to experience an unforgettable Dragon Boat Festival.

1) Activity time: 20--year-month-day--month-day

2) Activity purpose:

①Create a festive atmosphere, so as to Attract Hangzhou citizens;

②Enhance brand image;

③Increase share and promote sales;

④Enable dealers, consumers and the supermarket to achieve the three goals Win;

⑤ Directly attack your competitors.

3) Activity location:----On-site at various supermarket chains

3. Specific activity content

1. "Guess the Pretty Rice Dumplings"

Customers who make a one-time purchase of over - Yuan at any supermarket chain during the promotion period of - - - - - - can participate in the "Guess the Pretty Rice Dumplings" activity with their computer receipts.

Activity method:

Set up a promotion stand at the entrance of the shopping mall or next to the freezer to sell rice dumplings from manufacturers with no discounts or difficult to distinguish, allowing customers to guess the brand and price of the rice dumplings; the products are from The price confirmed by the purchasing department must be quite low and sold to customers at an unexpected price, so that customers can feel the real benefits and lay the foundation for the next sales of the festival.

2. "May Dragon Boat Festival, Hangzhou Carrefour Zongzi Making Competition"

1) Operation steps: Purchasing department negotiates rice dumpling materials - materials in place - event promotion - organization of each store Competition;

2) Participation prizes: get the rice dumplings made by yourself, the more you make, the more you get. The top three customers can receive supermarket shopping coupons ranging from 100 to 100 yuan.

3. Different from "Zong"

1) Activity time: - month - day - - month - day

2) Activity content: Whenever - During the month-day--day promotion period, customers who make a one-time purchase of over ￥ in each chain supermarket can get a pair of small plastic rice dumplings at the payment desk with their computer receipts to participate in the rice dumpling competition. There are prizes inside. The total value of the prizes in this activity is ----- yuan.

3) Award setting

First prize: Water heater - unit/- unit

Second prize: Bicycle-unit/- unit

< p>Third prize: Hardcover rice dumplings-box/-box

Fourth prize: Exquisite gift worth - yuan/-piece

Fifth prize: Exquisite gift worth - yuan /-- portion

4. On-site rice dumpling promotion

Activity methods: display at the front of the store, bundled sales, free gifts with enough purchases, free tasting, freshly made and sold

1) For every RMB you spend on the day, you will receive a high-quality rice dumpling provided by the supermarket, and so on, the more you buy, the more you get.

2) Combined with the characteristics of the Dragon Boat Festival, food such as rice dumplings, preserved eggs, salt eggs, mung bean cakes, etc. are offered at special prices to stimulate consumers' desire to buy. There are about - pieces of single items, including - pieces of food, - pieces of non-food items, and - pieces of fresh food. Some products are available in limited quantities. Zongzi, salted egg and preserved egg gift boxes are sold in a "big sale" three days before the Dragon Boat Festival.

3) The rice dumpling supplier will provide relevant professional rice dumpling making staff for on-site production and on-site tasting and on-site sales.

IV. Other related activities

1. Target specific groups: students and teachers; directly enjoy a certain discount on shopping amount or receive gifts;

Specific content: If you purchase colorful promotional products with your student ID or teacher ID, you can get a 20% discount or receive designated gifts. Each student ID or teacher ID can only be used once;

2. For ordinary consumers: give gifts; Specific content: 10% discount for purchasing colorful promotional products or designated gifts;

3. The specific method can also be determined according to the characteristics of different regions;

5. Related publicity

1. Two types of Dragon Boat Festival rice dumplings promotional flags are hung in the store for publicity;

2. dm express promotion (see the attachment for the allocated quantity); dm express first and second issues ----- copies each, The third issue of single news ----- copies per store on average---- copies (closer stores can reduce the quantity appropriately from a cost perspective)

3. Off-site posters and on-site Internal broadcast promotion.

6. Related support

Material support:

1. Contact the purchasing department for negotiation - only rice dumplings will be given as gifts to customers;

2. Contact the Purchasing Department to discuss ---- pound rice dumpling materials and hold a rice dumpling making competition;

3. Contact the Purchasing Department to discuss ---- only plastic rice dumpling models;

4 , pop: style: festive, fashionable, young, energetic, the main body is in red; content: separately stated; quantity: each dealer counter, counter depends on the specific situation; - rack: the same as pop; packaging: in promotional packaging , the style is the same as pop.

Personnel support:

Division of personnel responsibilities:

1. Person in charge: Coordinating, leading, planning, implementing, supervising, coordinating, and evaluating this activity;

2. Material procurement: responsible for the preparation of materials required for this event and ensuring on-time delivery;

3. Business marketing staff: responsible for coordinating dealers, training promoters, Do a good job in the terminal distribution display and the timely and accurate delivery of pop, shelf, and promotional materials;

4. Design department: discuss the design style and content with the business department, and be specifically responsible for the design of pop and shelf, on time Will be delivered

7. Cost budget

1. "Dragon Boat Festival beautiful rice dumplings, free with purchase" activity: beautiful rice dumplings are limited to each store---only/--store =----Only;

2. "Hangzhou Carrefour Guess the Pretty Rice Dumplings, Super Affordable Prices" activity: (the quantity and price are determined by the sponsor's promotion in each store);

3. "May Dragon Boat Festival, Hangzhou Carrefour Zong Dump Making Competition" activity: Zongzi bulk rice per store - catty/--store = --- catty;

4. "Different from "Zong"" activity: Plastic rice dumplings are ---only per store/--store=---- only, and the prizes are provided by the sponsor;

5. The materials and personnel for the on-site promotional activities are provided by the supplier itself.

Total cost budget:

1. Decoration, balloons, banners, themed display ornaments, the average price per store is --- yuan, the cost is about ---- yuan;

2. Flag hanging fee:----Yuan

Total promotion cost in May: about -10,000 Yuan

8. Transaction process

1. Summarize the opinions of dealers, business market personnel, and other channels: provide a detailed promotional plan opinion letter (completed on - month - day) according to their respective situations;

2. Determine the department responsible for this event and the person in charge and relevant cooperation department personnel;

3. Study and discuss discount methods for dealers, specific methods, themes of promotional activities and other matters, and officially start the promotion and activity implementation process;

< p>Note: Dealer discount: In order to improve the dealer's purchase, distribution and display, sales discounts will be given based on the dealer's sales of promotional products;

4. Materials: pop, shelves, packaging, other promotional materials, etc. The design and production will be in place before - month - days;

5. Internal personnel training (business marketing personnel, promoters): product knowledge, promotion details, specific requirements for distribution, product display, and dealer communication skills Explain in detail the details;

6. Negotiation and communication work with dealers: Implement details such as purchase, distribution, display, pop, shelves, promotional materials, etc. to be completed month-to-day. Relevant dealer personnel training.

This activity has two lines: one is internal material preparation and personnel coordination; the other is communication and coordination with external dealers

9. Supervision and evaluation

1 , Effectively supervise the formulation, implementation, site, personnel, materials, etc. of promotions;

2. Supervise the effectiveness of dealers’ implementation of promotional decisions;

3. Evaluate the effectiveness of promotional activities Whether sales performance, image, etc. have achieved the expected results;

4. Cost evaluation;

5. Supervision of the detailed rules for the distribution of promotional gifts to prevent them from being intercepted by dealers;

6. Conduct data analysis on promotional performance.

10. Remarks

1) Packaging: Use specific promotional packaging to distinguish it from other normal products. It is recommended that the color be red to reflect the festive characteristics of the festival, and red Have a strong visual impact;

2) Pop, shelves, and promotional materials: all use red to further enhance the visual impact; promotional information should be simple and clear;

3) All Business personnel, market personnel, dealer business personnel, promoters, etc. must all receive special training and must master all the details and related matters of promotional activities;

4) Each affairs department must be in compliance with regulations Complete relevant matters within the time limit;

5) Improve the communication and coordination mechanism.

Shopping Mall Dragon Boat Festival Promotion Plan 5

1. Activity Goals

Achieve three highs---------high profits, high turnover, High visibility

2. Activity theme

Love in May and celebrate the Dragon Boat Festival happily.

3. Activity Content

Activity 1: Making Zongzi

1. Consumers and persons in charge participating in the activity are divided into groups in advance in front of the supermarket.

2. After the personnel and items are in place, the rice dumpling making competition officially begins.

3. At the end of the game, the winning team will be selected and certain rewards will be given.

Activity 2: Get a free gift with any purchase during the Dragon Boat Festival

A unique gift for the unique you. On this special day, we will also give out our small gifts. . As long as you purchase more than -- yuan, we will give you our gift. Do you want to have a special gift? Walmart Supermarket welcomes you at any time.

Activity 3: Promotion of products related to Zongzi

In the future, consumers will be late for Zongzi during the Dragon Boat Festival. Our supermarket hereby conducts special promotions for various foods and raw materials related to the Dragon Boat Festival. Activity.

Products related to the promotion of this event:

Food categories:

Bulk rice dumplings, packaged rice dumplings, glutinous rice, red dates, edible oil, ham sausage, white sugar, Shrimp rice wine, red wine, glutinous rice wine, salted eggs, preserved eggs and other eggs

Fresh food:

Pork belly, chicken, beef, shrimp, soy products, soups, Seaweed

4. Effect prediction

(1) Improve competitiveness

There are many supermarkets similar to --- in China, so the competition is very fierce. This activity not only brought high profits to ---, but also greatly improved the competitiveness of --- supermarket, allowing --- supermarket to take the lead among supermarkets in the same competitive position.

(2) Expand the popularity of supermarkets

In China---supermarkets are still located in prosperous areas, and at the same time they are located underground, so the facade of the supermarket is not very conspicuous. However, through the expanded publicity carried out by holding this event, the supermarket's popularity in our country has been greatly improved, the customer base has been increased, and the sales volume of goods has been increased.

(3) Improved the image of the supermarket

The rice dumpling-making competition held by the supermarket reflects the idea of ??"having fun with the people", getting closer to consumers and bringing them closer to each other. The distance between consumers makes consumers feel safe to shop here, thus increasing the profit margin of supermarkets.

This Dragon Boat Festival promotion adopts a variety of promotion methods and fully considers consumers’ shopping psychology and shopping behavior. In the market, the products will definitely meet the requirements of the supermarket when planning and implementing the activity plan. expected actual economic effects.

V. Budget

(1) Budget for the Dragon Boat Festival Rice Dumpling Competition----Yuan

(2) Promotional banners and posters inside and outside the supermarket--- Yuan

(3)POP billboards--each,--Yuan

(4) News flyer---Yuan

***Total- ---+---+---+---=----How to make a poster for the Dragon Boat Festival How to make a poster for the Dragon Boat Festival

1. The first thing to consider is the size of the poster. Follow the copywriter. The size can be set according to your actual needs. There is no fixed size. I will use the A4 size as an example. The copywriting is about what promotions you have, or what needs to be highlighted about the Dragon Boat Festival. It can be written.

2. After the size is set, consider the characteristics of the Dragon Boat Festival. Generally, rice dumplings are made, and reed leaves are thought of. Therefore, green is more suitable for the festive atmosphere. Fill the background color with a light green color. The color should not be too dark, just a little bit of color, so as to create a fresh feeling.

3. In order to avoid being too monotonous, add an outer border to the background. Select the Rectangle Tool and draw a rectangle along the surrounding edges, making sure the four margins are equal in size. Then set the padding to None in the property bar. Change the stroke to be larger and set it according to your own size. The color changes to a dark green. Contrast with the background.

4. After the background is completed, it is our theme text. Type the three words Dragon Boat Festival. Choose a suitable font. The Dragon Boat Festival is a traditional festival in China. Therefore, try to choose a brush font as the font. Then place the three characters staggeredly in appropriate positions. Make the words "noon" and "jie" slightly smaller.

5. Then open the material website, or search for a picture about the Dragon Boat Festival on Baidu Pictures. I found a picture of rice dumplings in Baidu Pictures. Try to choose a large size, otherwise it will feel blurry and unclear. Just copy and paste it in.

6. Place the picture below the word layer, and then freely transform and resize it. Let the green main part of the picture fully appear on the terminal. You can scale it appropriately or rotate it slightly, it doesn't matter. Know that the end word is completely covered. Perform a clipping mask. In this way, the text will take on the shape of a rice dumpling.

7. Then make the section characters in the same way. Duplicate the rice dumpling image into one layer. Place it on the word "Jie" and observe, so that the stroke order of the word "Jie" is covered by the picture. Then place the zongzi layer on top of the festival character. Then create a clipping mask and make it in the same way.

8. Then add a shadow effect to the three words to make the words more prominent. The theme text is created, and then comes the decorative elements.

Dragon Boat Festival Promotional Poster

First: You must have a good-looking picture as the background. Everyone has different aesthetics, so I randomly picked a picture that I thought was pretty good as an example

< p>Second: Insert a text box in the middle of the picture. This time we use the three words "high-definition style" as an example. Everything else is the same

Third: Modify the font format and size as you like. Modify the font, generally the size is too large and looks grand

Fourth: Right-click the font, set the font format, change the text to gradient in the text options, and change the outer frame to none

Finally: Copy the font and change it to the required text