1. SF has been in the logistics layout for many years and has a natural advantage.

After more than a decade of development, SF is now a "giant" in the Chinese express industry, with a nationwide network of outlets and distribution networks, whether it's a logistics system or supply chain, it's the U.S. group hungry than the one.

2. Aiming at the neglected takeaway field of "group meals".

Unlike the direction of the main attack of the U.S. group hungry, "group meal" is the core goal of SF, from its "focus on corporate food ordering, providing collective booking ordering, centralized distribution" slogan can be seen.

3. Long-term layout, rather than a whim.

In fact, in October last year, SF launched a "city rush", the logistics tentacles extended to the catering industry, and this venture into the B-side of the takeaway, but also to seize the demand for self-built takeaway channels.

4. The development of the U.S. group HungryMan is a little weak, and the friction with the merchant is escalating, coupled with the impact of the epidemic, the operation of the limitations, to give Shunfeng a great opportunity to stir up the situation.

5. SF's ambition

SF's current market capitalization has exceeded 200 billion, of course, is not willing to do only express delivery, the takeaway industry, although the competition is fierce, but still profitable, and in addition, perhaps as SF declared, "around three kilometers, I can send anything! "The courier giant is trying to break new ground to meet its own larger ambitions.

SF entered the takeaway industry from the acquisition of the McDonald's supply chain began to test the waters of distribution McDonald's, called SF Tongcheng, pre-reliance on which to correct the internal misdistribution of pieces and express delivery operations in the same city. After this year's epidemic, meal distribution and the same city with increased demand, SF pre also reserve the same city distribution capacity, to join the takeaway wrestling is also logical.

Unexpectedly, Shunfeng quietly delivered takeout.

A few days ago, Shunfeng Tongcheng on-line a "Feng food" platform, focusing on the delivery of food services for the enterprise employee market. Whether it's a corporate group meal or individual users, you can place an order for takeout on Feng food. Currently, there are nearly 100 well-known food and beverage companies, including Pizza Hut, Texaco, Zenkungfu, Yoshinoya, D'Amore, Yun Hai Cuisine, Xibei, Zhou Hei Duck and so on.

So far, SF has officially entered the takeaway field brightly. By the impact of the epidemic, "dine-in" is limited, the enterprise group meal ushered in a great outbreak, Feng food came into being. It is worth mentioning that, although the delivery fee is high, but the main low draw point. Not long ago, the Guangdong Provincial Food Service Industry Association complained that the high commission of Meituan takeaway made many catering merchants unbearable, and the intention of Feng food is self-evident.

SF has been a giant in China's courier industry, with a market capitalization of more than $200 billion. However, Wang Wei is obviously not willing to do only "express delivery". With a nationwide network of outlets and distribution networks, SF is ambitious, and its SF City has begun to lay out restaurants, supermarkets, pharmaceuticals, fresh food, services, and so on, in the first and second-tier cities.

Takeaway is just a small test of water for SF. This express delivery giant is planning a larger blueprint - three kilometers around, I can send anything.

Quietly killed into the takeaway: this time, SF positive PK Mission Hungry

I thought that the Mission, hungry a steady takeaway this river mountain, did not expect to be stirred by SF.

"Stirring the pot" for the abundant food, is SF Tongcheng launched enterprise group meal platform, mainly for the enterprise staff market meal delivery service, focusing on enterprise group meal, provide exclusive discounts for enterprises, collection of quality big brand catering, strict control of dining safety, can provide enterprises with collective booking ordering, centralized distribution, no contact security! The company's food delivery service is a more effective solution to the problem of corporate employee dining.

The investment world experience found that in the "abundant food" small program home page, listed in the open "takeaway order" and the upcoming "dine-in order" function. From the "Takeaway" page, Fengshi Food aims at all types of users. For example, corporate users can select a specific date to book a meal through the "Calendar Ordering" function, while individual users can place their own orders based on meeting the delivery requirements.

In Shanghai, for example, the delivery fee for a small order is about 5 RMB, and there is no delivery fee for something like a cake store (where the unit price of a single product is more than 200 RMB). In addition to takeaway delivery, some brands also support pickup in store.

First grab merchants, and then grab users, SF even played the "subsidized price war" game. Plenty of food launched a "split 5 million" activities, users can "invite enterprises to station" and "I want to recommend enterprises" page recommended enterprises. Reward is very attractive - enterprises successfully stationed, the recommender will get 1 yuan reward. The recommended enterprises in the June 30th in the abundant food consumption of 1000 yuan, the recommender can also get another 500 yuan reward.

Not only that, in order to platform and business better recognized by the public, abundant food also launched a "become a distributor" activities, users can cooperate with the business to become a distributor, promote the page to share with friends will get commission, commission directly to the WeChat wallet.

According to the information on the page of the small program, the abundant food has been Texaco, Pizza Hut, super Yixing, Boat Song fish dumplings, big city small love, big Fran, knife small barbarians, Tou about the next meal, rice ring, powder's, Fukui, Fukui preferred, Yun Hai Cuisine, Yoshinoya, Lao Niangyi, Aji-Chien Ramen, Xibei, Zhenkongfu, South Beauty, and other nearly one hundred chain brands to station.

Why did the courier giant SF do the takeaway business? Affected by the epidemic, many of the employees of the resumption of work enterprises to eat related matters has become a problem. Shunfeng Tongcheng has told the media that it entered the catering takeaway industry just to help people solve the problem of eating.

The epidemic has given rise to new business opportunities: trillion group meal market, SF wants to be the boss?

A sudden epidemic made SF smell a new business opportunity.

During the epidemic, eating safe and secure is a major event for the resumption of business. But the traditional offline "canteen" can not business, which gave birth to a new model of group meal takeaway. At the same time, governments around the world have also proposed to actively encourage the promotion of group meals to provide support and protection for the normal resumption of work. For example, Beijing, Shanghai, Guangdong and other places have announced a number of reservation network ordering enterprise list, advocating that the food supply enterprises according to the requirements of the meal system, according to the number of people unified packaged supply of meals.

This gives hope to the restaurant enterprises swinging on the edge of life and death. For a time, the enterprise group meal has become the meat and potatoes of many catering enterprises to compete. Zengongfu, Laoxiang chicken, Xibei Avena Village, Yun Hai Cuisine, and the House of noodles and many other food enterprises have killed in the field of group meals, and some brands even rely on group meals to support more than half of the order.

Takeaway platforms also see the huge demand for group meal takeaway. As early as mid-February, Meituan, Hungry's and other joint local governments, industrial parks and other organizations, respectively, launched "assured that the work meal direct supply", "enterprise group meal peace of mind to send" action, hand in hand with Pizza Hut and many other head of the catering brand, for the enterprise employees back to work after the provision of The company is also working with Pizza Hut and many other leading restaurant brands to provide contact-free delivery services for employees after they return to work.

China's huge group meal market is beginning to surface. According to data from Ai Media Consulting, the size of China's group meal market in 2019 was as high as 1.5 trillion yuan, accounting for 33.23% of the entire Chinese food and beverage market. China's group meal market is expected to grow by 12.67% in 2020, when the total size of China's group meal market will reach 1.69 trillion yuan, and the share of the food and beverage market will increase to 35.65%. Roughly estimated, the volume of group meals is about 6 times that of online takeout.

Although it is considered to be the "last blue ocean" of China's catering, the current group meal market is still in a "highly decentralized, small businesses" situation, the giant has not yet formed. According to the China Cuisine Association data, 99% of the industry's annual revenue of less than 100 million yuan, the group meal industry, the top ten enterprise groups with a combined revenue of more than 55 billion yuan, the top ten market concentration of about 5%, this data is far lower than the European, American, Japanese and Korean countries.

The plate is large and no one to dominate, which may be a big reason for SF to aim at the group meal. Can do the boss of the courier, may also do the boss of the group meal takeaway.

Wang Wei's ambition, SF's business map

Founded more than 20 years ago, SF has been China's courier giant, do not want to do just "delivery of the courier".

Since its listing in February 2017, Shunfeng has changed, and it is not willing to confine itself to the existing business areas. Wang Wei has emphasized to the company's employees that relying on selling labor to move goods is not the ultimate destiny of SF. Therefore, it is imperative for SF to try novel, sustainable, and more profitable value-added services.

From convenience stores, unmanned shelves, fresh food distribution, intelligent logistics, financial services to industrial clusters, to cross-border e-commerce "Wow Wow" ...... The company has lost many battles and lost many battles. With its own powerful express network and channel capacity, SF was once ambitious.

There have been industry insiders who believe that, with its own powerful distribution network system and channel operation capabilities, and then linked to the online and offline platforms, Wang Wei or will be able to fight with Jack Ma. But things go against our wishes, SF can not counterbalance Ali, Wang Wei insisted on the "never fail mission", or end in failure.

In April 2019, Shunfeng's community fresh food supermarket brand "Shunfeng Preferred" announced that it would close its offline stores nationwide. From the online shopping platform SF Preferred in 2012, to the online offline physical store "Hey store" in 2014, to the unification of online and offline in 2016, the offline store named "SF Preferred", Wang Wei's obsession with the new retail stops in 2019, the dream of convenience stores of SF is also the dream of convenience stores. Shunfeng's dream of convenience stores has come to an end.

When SF in the fresh, retail, e-commerce repeatedly tossed, China's courier rivers and lakes change suddenly, the lords rose in all directions, three a rapid growth, in the speed of SF left behind; and Jingdong Logistics also high-profile opening of the personal logistics business, the use of "e-commerce + warehousing" model bends the road to overtake the car. The entire express industry, known as "SF and other" era has quietly passed.

Peer pursuit, so that the pressure on SF multiplied, and quickly enter the e-commerce logistics. "SF is now doing e-commerce logistics is a death, do not do e-commerce logistics, the future may also be a death." Wang Wei so emphasized in the internal meeting. They can not do e-commerce, rely on others to do.

SF chose to cooperate with Vipshop, put down the stature to join the "price war". 2019 May, SF launched a new business for e-commerce customers - preferential special allocation, and in December, joined hands with Vipshop in the delivery of the link to increase the code, access to Vipshop's annual orders of more than 500 million.

The results are remarkable. Under the epidemic, in February this year, SF Express operating data but bucked the trend, speedy business volume rose 118.89% year-on-year. At the same time, SF's cumulative market share in January and February this year for the first time in five years, surpassing Rhyme, Yuantong and Shentong. CICC expects that while continuing to bundle Vipshop, SF may continue to expand its footprint in the e-commerce business.

To stabilize this hard to snatch back the market share, SF still dare not slack, is bound to come out of a differentiated road. In the possession of a huge logistics system and mature channel operation ability, SF entered the group meal takeaway, seems to be water to the canal.

Now, the market value of 200 billion SF is no longer a simple courier company, its boundaries began to become blurred. And in the constant "trial and error", I believe that Wang Wei's ambition is not only in the group meal takeaway.

This is very normal, after all, the country's urban population is now almost 860 million people, most of whom are eating are choosing to order takeout, so the market demand is very large, and the number of people are still surging, so Shunfeng into the takeaway industry is justifiable.

Baidu takeout was wiped out after the two giants of the United States in fact dominate the world, hungry, in fact, do not do well, the third party will certainly appear, in China, the two are unlikely to appear. At least three, this is the Chinese model, I hope Shunfeng can find a way out for him, cheers!

SF Heike! Quietly come, quietly go, do not take a cloud. These years Shunfeng cross-border costs are too high.

During the epidemic will not end instantly, SF is precisely to see the business opportunity, instantly made to open up the takeaway market, thinking logically and clearly, showing good prospects for development.

Why is SF cross-border takeaway circle?

The financial report shows that in 2019, SF revenue was 112.193 billion yuan, an increase of 23.37% year on year; net profit attributable to shareholders of listed companies was 5.797 billion yuan, an increase of 27.23% year on year; SF express business to achieve the volume of courier pieces amounted to 4.831 billion votes, an increase of 25.84% year on year, counting an average of 13.23 million votes per day in the volume of courier pieces.

SF has been quite prominent in the field of express delivery over the years, why not focus on express delivery, to come to the field of takeaway tiger mouth to grab food?

1, the courier industry is highly competitive

The express delivery industry, three one, plus SF and Best, the six giants accounted for 80% of the market share, the industry centralization is relatively high, but the six giants direct competition is very fierce.

SF mainly occupies the high-end market, revenue is in the first industry, but the market share is far less than other rivals, especially China, the market share has been four consecutive years in the first place.

With the price war, as well as other rivals who may enter at any time, in peace and security, saving for a rainy day is the reality of the courier business must face.

SF, but also through the acquisition of Pinjun Express to seize the low-end market, since SF can enter the low-end market, the same reason, other rivals may also enter the high-end market.

During the epidemic, SF actively fought against the epidemic, resumed work and production, business basically did not suffer any impact, the people do not go out, the demand for online shopping is greater.

In the first quarter, SF's performance is not much of a surprise, SF's net profit of 907 million yuan in the first quarter, a year-on-year decline of 28.16%.

Revenue growth of 39.59%, express business completed 1.72 billion tickets, an increase of 77.14%, but net profit fell nearly 30%.

Increasing revenue does not increase profits, which may also be an important reason for SF to seek cross-border.

In the capital market, Shunfeng's market value is now 208.1 billion, and there is not a small gap from the peak market value of more than 300 billion in 2017.

2, SF has been trying to cross the border

SF has always had cross-border ideas, especially the e-commerce dream, and also put into action.

As early as ten years ago, in August 2010, SF launched its first e-commerce platform, SF E-commerce, mainly selling food, but also a small number of 3C products, but also launched a supporting payment platform, SF Treasure.

Up early, but catch a late set, less than a year, ended in failure.

Since then, Heykai, SF Preferred, SF Amoy, Fengqi Amoy, 10 years, SF e-commerce has been constantly trying, and ultimately are not considered successful.

It has been said that express delivery, divided into two kinds, SF and other.

In the field of e-commerce, SF is said to be "different".

3, into related fields

Trying to e-commerce has been less than desired, SF began to look at the field similar to the express.

First of all, the express cabinet. In the past few days because of the charges of the incident made a lot of noise Feng Nest Cayman, is SF's enterprises.

Mind Holdings directly or indirectly controlled by the shareholding of the main shareholding of 36.54%, Mind Holdings shareholding of 1.25%, Mind Holdings for the founder of SF Holding Wang Wei's enterprises, which means that the abundant nest is still SF system enterprises.

However, from the performance of Feng Nest, it is not as good as expected, in 2019, a loss of 780 million yuan, and in the first quarter of this year, continued to lose 245 million yuan.

However, there is still a lot of market space for express cabinets, unlike e-commerce, it is a field related to express delivery, and there is a possibility of profitability in the future.

After the express cabinet, SF is now starting to test the waters of the takeaway market.

SF has its own platform and courier, has been fast, good service high-end service in the industry based on this is its entry into the takeaway circle of the basis and advantages.

Not long ago, the Guangdong Catering Association jointly complained that Meituan's commission was too high and suspected of monopolization, which was widely believed to be due to the lack of competition because of the two dominant players in the takeaway market.

Now, Shunfeng came, and the first test water is the enterprise group meal, the competition is not very big.

As a consumer, the addition of SF to the takeaway platform is absolutely supportive, at least one more option.

Businesses are also expected to welcome it, and it's one more option.

Conclusion: The mobile Internet has been a huge wave, unstoppable. The transformation of the Internet on the traditional business in the collision and integration of quietly occurring, inter-business, inter-industry cross-border cooperation will be no farther.

Evergrande builds cars, Sinopec sells vegetables, Vanke raises pigs, and SF delivers takeaways ......

Enterprises want to live and live better, and cross-border will become a new normal.

First, the market demand is high. During the epidemic made community delivery a hot spot, large and small group buying into the rain. Takeaway more y into people's lives, the simplest to say, just use my own example, such as recently I said to go where where to eat, my parents will say point takeaway it, home to eat contact with fewer people, more secure point.

Second, the SF brand advantage. As the leader of the courier industry, SF has a clear brand advantage, and has both hard and soft power to enter the courier industry.

As one of the top courier companies in China, SF Express has always been known for its "fast speed and high security". Even send important items this piece, along with the line are recommended "send SF", visible SF's good reputation. Because of this, a lot of people have thought about the SF "to bring talent to the takeaway industry" scenario.

SF named its takeaway product "Feng food" to take the meaning of "rich clothes and sufficient food", which is not a "rich flavor".

According to the information, the center of gravity of the current abundant food, or in the group meal, that is, the main focus of the delivery service for corporate employees.

Group meals, considered by the industry as the last blue ocean in the catering industry. Since 2018, China's group meal market has been growing at an annual rate of 3%. However, whether it is Meituan or hungry, there are few services that have previously specialized in corporate group meals, and they are more for individuals and small groups to provide services. Especially during the epidemic, the ability to order safe and delicious takeout for the entire company staff unified, is what many bosses need.

On the other hand, from the perspective of risk control: the group meal on food safety and delivery capacity, have higher requirements. After all, hundreds of takeout delivery at the same time, this number is not the United States group brother a takeout box can be loaded.

It just so happens that SF Express has a lot of experience in "transporting large goods", and its transportation capacity far exceeds that of the average American group. So if they don't deliver group meals, who will?

It's interesting to note that according to the person in charge of Fengshui: "Fengshui" was originally an internal ordering platform for SF. Until recently, it was the CEO of SF who decided to take it to the national level. It is clear that the group meal is a huge piece of cake that SF will never let go of.

On the surface, "Feng food" is a corporate food ordering platform created by SF; on the deeper level, it is the next catering traffic entrance that SF wants to grab by utilizing its advantages in distribution, channels, online operations, etc.

From the surface, "Feng food" is a corporate food ordering platform created by SF. Failure, as a test run; but once successful in the field of takeout, SF's volume, and will grow several orders of magnitude.

Founded more than 20 years ago, SF has been China's courier giant, do not want to do just "delivery". Since the listing in February 2017, SF has changed, it is not willing to confine itself to the existing business areas.

So trying new, sustainable, and more profitable value-added services is imperative for SF.

From the 2012 launch of the online shopping platform: Shunfeng Preferred; to the 2014 launch of the brick-and-mortar store "Heike"; to the 2016 unification of the offline supermarket named "Shunfeng Preferred," it can be said that Wang Wei has been reluctant to change his mind. strong> Wang Wei has not been willing to let Shunfeng just a "delivery" company.