A wild child whose parents divorced when he was a child, a street thug, a person who was desperate by his relatives, teachers and classmates when he was a child,/kloc-ran away from home at the age of 0/7 and worked as a coolie: mechanic, dishwasher ...... However, it was such a person who became a new star in society and won many national honors in his design works. He worked hard for his dream and reached the peak of his life. He just wants to prove the meaning of his life and tell others that you can do the same. People can't cry for their origins. Thank God for giving you a chance to exercise in your life.
/kloc-ran away from home at the age of 0/7.
18 years old worked as a mechanic and dishwasher.
19 advertising apprentice
20-year-old chief designer
2 1 year-old Quanzhou famous designer and design director
At the age of 22, he established his first advertising company.
The company closed down and Putian stood up.
At the age of 25, Xiamen advertising company was established.
At the age of 27, he became a household name and established the first creative industry base in Quanzhou.
28 years old, known as the father of Quanzhou animation.
At the age of 29, he founded a three-dimensional animation marketing model.
The 33-year-old company is valued at over 600 million pounds.
Li is neither a rich second generation nor a traditional good education. He does everything by himself. My parents divorced when I was very young. I was often beaten by my alcoholic father. Because of lack of discipline, I once became a street thug and ran away from home. During the period, I endured the indifference of people around me, slept in the kitchen of relatives, washed dishes in food stalls with my original painting hands, and repaired cars in the garage. In this desperate environment for most people, Li kept looking for the dawn of hope like a headless fly. In the evening at a relative's house, he was refused a room. He spread a newspaper and some books as pillows in the kitchen to sleep. From then on, he secretly decided that he would never give in to fate and must get ahead in this life!
The ancients used bamboo as a soldier, tough and sharp. Fate played a joke on Li, which made his life a super-hard hell mode from the beginning, but at the same time it also honed his tenacious character. In the era of reading, the teacher gave up all hope on Li and ranked first in the exam every year, but Li was lucky enough to be favored by the muse: he loved painting since he was a child, and was successfully sent to the Dream Art College to study computer art by chance. 16 years old, because my father married his stepmother and refused to let him study, he decided to run away from home. He has just left the society, traveled to several cities, worked as a handyman in an advertising company, and even learned graphic design from a teacher. At the age of 20, he became the chief designer and design director of an advertising company. After a small success, 22-year-old Li borrowed 20,000 yuan from friends to start an advertising company. During this period, he stumbled all the way, went bankrupt five times in five years, and finally was reborn and continued to grow and develop. At the worst time, he even sold the company's air conditioner and computer and paid the employees who asked to resign.
The tenacity and perseverance in his bones are the driving force for him to persist. The cry of wanting to be an entrepreneur in his heart made him turn a deaf ear to others' doubts about him. He told himself, "Be yourself and keep going!"
According to Li, in the first few years of his business at the age of 22, his family was most afraid of receiving his phone call, and there was no other way but to borrow money from his family to pay employees' salaries. But most of his family are unwilling to help him, and only his grandparents drag their elderly bodies around to lend him money.
Pragmatic development of "survival before development, service before brand" is actually his way of survival and development. This is not so much a truth that all entrepreneurs know, but rather a life sentiment that he summed up after five entrepreneurial failures. At the poker table of life, Li touched a bad hand at first. Through superman's skill and repeated shuffling, he finally played a beautiful flush, showing you that "nothing is impossible, only we don't do it".
Li's garden of life watered with blood and sweat more than 20 years ago began to blossom and bear fruit slowly. In 2007, the Preparatory Committee for the Sixth National Peasant Games unveiled the mascot of the Sixth National Peasant Games in the Great Hall of the People in Beijing. The mascot was designed by Li. Since then, Li has won many world-class and national competition awards and won many honorary titles of national designers. He was only 26 years old that year, and CCTV news channel conducted an exclusive interview with him for eight minutes, which triggered crazy reports from major media all over the country. Li is highly concerned on the Internet. As long as you enter the word "Li", 473,000 search results will pop up immediately, which is called "Li phenomenon" by public opinion. When Bian Xiao asked him why he participated in the mascot design of the farmers' games, he repeatedly talked about fame and fortune. Why did "fame" come before "profit"? He said, "Yes, I want to be famous first, and then I can make a profit."
With dreams and continuous progress, Li has become a pioneer in the animation industry.
"I am a restless person at heart. In order to realize my entrepreneurial dream, I changed a lot of places. " In 2008, Li founded the Kung Fu Animation Company in Quanzhou. Without talents, policies and funds, Quanzhou, an animation desert island, has been abruptly turned into an animation oasis in China. At present, many traditional enterprises in China, such as Xtep, Keer Toys, Tongmao Technology, Daddy Baby, etc., have become their partners, constantly attracting global animation elites and Real Madrid teams to join, such as American genius director/screenwriter, Tom and Jerry author EricShaw, CCTV gold medal screenwriter, director and art team, Japan and South Korea global ratings champion team, and famous seiyuu star in Taiwan Province Province. It has gathered the world's top 500 listed companies such as Baidu, Huawei, Orpheus, Ogilvy & Mather, and top talents at home and abroad to create Xtep children's animation products, such as Dream Story, Quanzhou Roaming, Cat's Cat's Cat and many other animation products. Its "three-dimensional animation marketing model" has matured and aroused strong repercussions in the industry. In particular, the 3D animation masterpiece Dream Story was jointly created by the top teams of China, the United States, South Korea and Taiwan, which created the first national audience rating. Golden Eagle Cartoon Satellite TV replayed four times in two months, and was selected as the national excellent cartoon on 20 15, which was recommended by the State Administration of Radio, Film and Television to be broadcast preferentially on all TV channels in the country.
The success of this series has made Li's wealth show explosive growth, and he is worthy of the halo and title of China Top Ten Anime Figures, Fujian May 4th Youth Medal and Quanzhou Economic Person of the Year in 20 14. In the past, some awards that were almost only awarded to CEOs of listed companies ended up on Li, which really surprised people.
Kung Fu animation has also become a benchmark enterprise in the field of animation marketing in China, and has successfully won the recognition of national animation enterprises, the top ten animation enterprises in China, the provincial cultural industry demonstration base and other honors. , and was rated as the leading animation enterprise in Fujian Province, and ranked as the key listed reserve enterprise in Fujian Province in 20 15. What is the goal? Miss, dream, think all the time, and get excited at the thought. This is the goal!
What is faith? After cynicism, apathy, repeated falls and blows, and almost desperate situation, I still grit my teeth, that is faith!
20 10 Li's company hasn't even produced an animated film, and no one believes that he can do it. At that time, when he closed down, he was mostly laughed at. After years of development and practice, Li's Kung Fu animation has established a perfect operation system of the whole industry chain.
In terms of animation, so far, many animation works have been successfully produced, such as Dream Story, Cat's Comet, Playing with Skin, Stupid Mouse, Bathroom Madness, etc., involving all walks of life, with an annual production time of nearly ten thousand minutes. At present, the production and operation have a good reputation, the annual output is increasing by 5- 10, and the annual contracted volume exceeds 100 million yuan.
In 20 15, Kung Fu Animation will launch more than a dozen cartoons, including a big movie with the participation of all Hollywood creative teams. This operating system of the whole industry chain is considered to be the most reliable model in the animation industry, and it is "difficult to burn money". Many professionals, including the investment community, said that the business model of Kung Fu animation is the most reliable.
Once, the boss of a well-known animation company ranked first in the national ratings wanted to learn the business model of Kung Fu animation, but when he followed Kung Fu animation to a company to see the whole model, he directly said, "We can't do this." Because an animation director wants to face the "one-stop" overall needs of customers, it is simply an impossible "task" in the current national animation industry.
Another customer in the toy industry is also very interesting. The company in Guangzhou is next door to one of the largest animation companies in Guangzhou, but customers in the toy industry just like to cooperate with Kung Fu animation companies. Through evaluation, they still think that only kung fu animation is the most reliable.
Also, at present, many large enterprises in the first-tier cities in the north, Guangzhou and Shenzhen have cooperated with Kung Fu animation and have been interviewed. The answer is surprising: No way. At present, the operation mode of China Kung Fu Animation is the most advanced, and there is no better partner than Kung Fu Animation. Anime Network's brand-new B2B2C business profit model allows many enterprises and investors to see unlimited opportunities. Many investors rushed to sign contracts and set off an investment boom in the capital market. Even Lang Xianping, a famous economist who has always been known for his demanding and sharp views, praised: "In the era of animation 4.0, it was Kung Fu animation".
"If you don't vote, you won't have a chance", which is the aspiration of many investors. The chairman of an animation company came to learn kung fu animation. After deeply understanding the business model of Kung Fu animation, he sighed with emotion: "If this model continues to develop, the future of Kung Fu animation is not bad at all."
In the B round of financing, the biggest pressure of Kung Fu animation is not to seek funds, but to deal with investors all over the country. Too many investors flocked to the shares of Kung Fu Animation, which made Li feel that rejecting them was a painful and happy thing. Li said that the current financing goal of Kung Fu animation is not to solve the problem of funds, but to solve the problem of resources. The key depends on what kind of help investors can bring to kung fu animation.
"Efforts and progress are not to show others, but to prove that you exist in this world, to be the person you want to be in your heart, and to pursue your dreams!" Listen to your heart, don't live for others, don't be influenced by others' eyes, words and deeds, and live your true self ... You can often see such "classic quotations" on Li's WeChat. This dreamer, who almost refuses any entertainment and sleeps only four hours a day on average, has not stopped his goals and dreams despite being fully affirmed by the industry and enthusiastically sought after by the capital market. When it comes to the future business empire, he seems full of confidence: to be the first animation enterprise in China and the largest trading platform for the animation industry in the world; Kung fu animation leads the world and creates an animation industry cluster with a market value of 10 billion US dollars!
Show extraordinary creativity with a brush; A shot captures the animation in your heart; Start a business again and again and build your own animation kingdom. This is the dreamer Li and his unswerving animation dream.
Kings and princes, would you rather have seeds? From a mechanic to a man worth over 600 million yuan, 33-year-old Li and his "Animation Network" subverted the entire animation industry in China. Li's inspirational entrepreneurial experience tells us: let the "birth theory" of "birth determines fate" go to hell! His conditions are hundreds of times worse than yours, and he can still succeed. What reason do you have to complain about the injustice of fate? As long as you are willing to endure hardships and work hard, you can still become a "Lee". "To live is to surpass Disney!"
"Be the goal you set, even if it is death!"
This sentence often hangs on Li's lips and becomes his famous "mantra".
After the success of the "three-dimensional animation marketing model", the world's first industrial animation operation platform-Animation Network came into being in the tide of "internet plus", and Li's goal is to build it into an animated version of "Alibaba"!
On the platform of Kung Fu World, Kung Fu animation has accumulated 120 outstanding domestic animation works, attracting many domestic and foreign high-quality buyers' resources, such as CHEERMEDIA, Italy APICTUREGROUP, DAILYMOTION, the second largest online video website in the United States, and CCTV Children's Channel. In terms of distribution, Kung Fu animation has built more than 600 TV stations, including CCTV, 30 video media and 100 overseas distribution networks, which can promote animation to all parts of the world. In terms of brand authorization, we have introduced an international authorization system, committed to integrating global animation resources, and have tens of millions of individual authorization cases, committed to creating high-quality IP and creating sustainable benefits for the brand.
"20 10 years ago, I firmly believed that the industrial animation model and platform model would definitely become the current development trend." Li said that China's market is so big, as long as there are 1000 enterprises that accept the marketing of animation services, the market scale will be nearly 1000 billion, and according to the input-output ratio of the existing traditional leading enterprises, it is expected to generate1000 billion market spillover value.
"In the future, I will copy my successful industrial animation model experience to domestic first-tier cities such as Beishangguangshen and Shenzhen; We also set up a factory company in the United States to let foreigners help us work and be creative. The platform of the future animation network will cover all major cities in the world for trading! "
Cross-border internet to build a global animation industry operation platform animation network
Long before "internet plus" became a hot word, Li saw new opportunities for the development of animation industry in the Internet field. Vigorously promote the upgrading of the industrial animation operation service platform in the Internet field, and build the world's first Internet platform "Animation Network" for the entire animation industry chain. And built eight platform systems: Kung Fu Factory, Animation Authorized Store, Kung Fu Watching TV, Kung Fu World, Kung Fu Animation Master, Kung Fu Watching, Everyone Kung Fu, Kung Fu Academy. Animation network comprehensively covers and meets the needs of various enterprises and individuals for animation creation and animation marketing. Among them, the eight Internet networks cover the whole process of animation production, broadcasting, marketing and sales, and run through all links of the animation industry chain. Together with users, they create world-class cartoons, distribute cartoons around the world through the platform, sell children's derivative products quickly, and authorize animation copyright to global derivative products enterprises. In the future, they will also extend to animation crowdfunding, animation education and other sectors.
Animation Network is the global animation industry operating platform. Through the use of Internet tools, the animation industry chain is straightened out, the information is transparent, and every participant can intuitively supervise the industry, and the 4.0 intelligent standardization industrial revolution is introduced into the animation industry. From the initial creation of cartoons, to the intermediate distribution and broadcasting, authorized development, and finally to the sales revenue, the entire animation industry chain will be interconnected and win-win. Create the world's largest animation ecological chain trading platform.