If you choose to join, the preliminary investigation is very important, and the investigation of the number and operation of brand direct stores can reflect the feasibility of this project.
A good project must be one that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of the direct store can test the correctness of the business model of the project, the products are suitable for the current consumption trend, and the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.
A good project direct store must exist as a benchmark: the service is in place, the products are excellent, the decoration is attractive, the location is excellent, and the profitability is super strong. If the direct store can't do the above, where can the headquarters sum up the successful experience and teach it to franchisees? Criterion:
What are the precautions for opening a deli franchise store
Check whether the headquarters has a direct store and its operation.
stores usually pay rent according to the first quarter or half a year. After three months of operation, if there is no hope of profit, a direct store may stick to it for another three months, but if it fails to meet the profit for half a year, it will choose to give up. Therefore, the length of continuous operation of a direct store can determine the basis of profit and affirm the feasibility of the project.
the more direct stores a brand owns and the longer it operates, the richer its accumulated practical experience in operation.
site selection is also very important. You can choose a popular place, which has a large flow of people but high rent, or you can choose a large community, which will have a stable source of tourists. Secondly, the store decoration should have the flavor of food, such as painting some finished products, the food should be placed neatly, divided into areas, the rough processing and the fine processing should be separated, and the ones that are easy to smell should be separated. Secondly, food hygiene, hygiene must pass, less coloring agents and some harmful ingredients, eating bad people can be great. There are also exquisite waiters, people should be easy-going and kind, their looks should not be too bad, their wages can be higher, and people are also signs. Zui's important thing is the taste. The ingredients must be carefully selected, and the taste should be suitable for the public's taste. We can also develop some foods with special tastes accordingly, increase the characteristics, attract customers' attention and taste desire, and often ask customers' tastes and opinions and then improve them, which can improve customers' awareness and form a brand effect.
I hope my answer can help you!