Star Gift Card is a prepaid card product issued by Starbucks (Shanghai) Commercial Co., Ltd. (hereinafter referred to as the "Issuer"), and the cardholder can use it in the designated Starbucks stores in Chinese mainland (hereinafter referred to as the "Starbucks Store"). Star gift cards are bearer cards. However, when you register as a star club member with a star gift card, you need to provide information such as your name.
Starbucks membership system, first of all, is actually doing membership screening. They have to choose people who love Starbucks and Starbucks, so their Silver Star members are actually equivalent to passers-by (almost no rights), Jade Star members are actually ordinary members and Venus members are loyal members.
Secondly, Starbucks only puts the focus of membership management on these Venus members. It only pleases the most important members. For other members, it just wants you to upgrade as soon as possible.
Finally, for Venus members, it established a loyalty programs. On the one hand, it is completely inclined in the design of rights and interests. On the other hand, it allows members to gain rights and interests by getting points and accumulating stars after purchase, and then use the obtained rights and interests to drive them to buy more times, forming a positive cycle.