1. Different consumer groups. Western-style oats are mainly oriented to the middle-aged and elderly consumer groups, and are sold in large supermarkets, county wholesale departments and other channels, mainly focusing on the concepts of health and health benefits. While Quaker Oats focuses more on young consumers, investing more in new channels such as e-commerce and developing more innovative products.
2. Different raw materials and nutritional composition. WestMac pure oatmeal is made from imported Australian oats, and the quality of the product is more stable. On the other hand, Quaker Oatmeal is made from domestic oats, and its nutritional content is not much different from that of imported oats.
3. The price is different. The price of the Western oatmeal is slightly higher than that of the Quaker oatmeal.
In short, both Quaker oats and Western oats can fulfill consumers' needs for health, nutrition and taste. When choosing, you can make a decision based on factors such as your taste, needs and budget.