Theme scheme of supermarket activities on May 1 ST Labor Day 1 I. Theme of series activities:
1, May shopping gift, happy holiday family tour.
2, the heart is Qian Qian knot, 100,000 love shows.
3. Reward members with May Day travel gifts.
4. Spring Fashion Week
5. Discount promotion activities
6. Print the first issue of the Spring Edition of Ginza Mall Boutique Shopping Guide.
Second, the activity time:
1, shopping and gift giving in May, happy holiday family tour: May 20 * *1-May 5.
2. Heart tied with Qian Qian knot, 100,000 love shows: May, 20**1-May 5.
3. Reward members with May Day travel gifts: 20 10/May 01-May 7.
4. Spring Fashion Week: May 20**1-May 5.
5. Promotion: May 20 101-May 7.
Scope of activities:
Ginza Mall and Bayi Store, Ginza Shopping Plaza and Beiyuan Store.
Third, the content of the series of activities:
(1) May gift shopping, happy holiday family outing.
Activity content:
In order to enhance the popularity of Ginza Mall and create good sales performance during the Golden Week of May Day, a special shopping spree was held in May, and a happy holiday family tour was held to give May Day couples and the whole family shopping in the form of a travel package.
Detailed implementation rules:
① On May1-May 5, you can get a May Day package for two by signing up with the invoice and valid certificate when the accumulated consumption of regular-priced goods is over 3,000 yuan on that day. (No accumulated gifts)
(2) Anyone who consumes regular-priced goods over 4,000 yuan on the same day can get the May Day family travel standard package (limited to three people) by registering with the invoice and valid documents. (No accumulated gifts)
(3) The regular-priced goods consumed on that day totaled 5,000 yuan. If you register at the counter of the corresponding brand with the invoice and valid certificate, you can get the May Day family tour package (limited to four people). (No accumulated gifts)
(4) If the accumulated consumption of regular-priced goods on that day is over 12000 yuan, you can get a package ticket for two luxury tourists by registering with the invoice and valid documents. (No accumulated gifts)
⑤ When the accumulated consumption of regular-priced goods on that day is over 20,000 yuan, you can get a package ticket for luxury Hong Kong, Macao and two couples by signing up with the invoice and valid documents. (No accumulated gifts)
Note: this activity is limited to clothing brands (membership cards are only points without discount), and manufacturers voluntarily participate. If you don't participate, manufacturers need to participate in discount promotion activities, and Ginza will not bear the cost. The customer's travel expenses are generated on the premise of spending 3000-20000 yuan on shopping, and the expenses borne by the manufacturer are only equivalent to the discount amount of 8 items. 50% off, compared with the usual holiday discount promotion activities, the cost is less and the promotion effect is remarkable.
May 1 ST Labor Day supermarket activity theme scheme 2 promotion theme: National jubilation celebrates May 1 ST, happy shopping goes to Hailian.
Promotion period: May1-May 7.
Activity 1: Daily Chemical Festival-Brilliant Life
Activity method:
Jointly hold product exhibitions with 3-4 major detergent brands. Century Hailian Supermarket is responsible for the unified organization of cultural performances, the overall planning of the exhibition area, the overall publicity and foreign-related matters. The manufacturer is responsible for the brand promotion and promotion activities in the designated exhibition area.
Website layout:
A number of sun umbrellas (provided by suppliers), more than 8 hydrogen balloons (advertised by suppliers), one aerial arch (20m), outdoor exhibition area (4), exhibition area in front of service desk (other brands), stainless steel bar exhibition manufacturer exhibition area on the second floor, and cultural activity area (stage, audio equipment).
Arrangements for cultural activities:
1, the final victory (May 1-7)
Activity form: auction is adopted, and one booth is launched every day, with 20-30 pieces for each booth, and the auction starts at an ultra-low price.
Activity time: the time starts at 9: 00 am. The rest of the time is arranged before or after the activity.
* * * Enjoy the May Day Art Show (co-organized with Cai Ying Conservatory of Music)
2, amorous feelings (May 2)
Activities: underwear show, fashion show, live model performance.
3. Qian Shen (May 3)
Activity form: live model performance at the wedding exhibition.
4. Lifestyle (May 4th)
Activity form: photo exhibition
On-site exhibition of photographic works; Set up scenic spots for free shooting on site (1 person limit 1 time); Free makeup party; Expert consultation meeting on beauty and hairdressing.
5. Love my China (May 5)
Activity form: "Century Hailian Cup" Children's Painting Competition and Exhibition.
From April 25th, children (6- 13 years old) will register at the service desk with their works.
On May 5, the entries were exhibited, and together with the comprehensive scores of the on-site entries, three first, second and third prizes were awarded, and the rest were commemorative prizes.
Competition content: Draw a picture with the theme of "Rusty China".
Award setting: first prize: second prize: third prize:
6. Star Online (May 6-7)
Activity form: imitation show karaoke contest
Divided into three groups: children's group (children's voice broadcast), youth group (star challenge) and elderly group (old people's fun-night of opera fans)
Registration is free from April 25th. The service desk of Qiaoxi Store carries out detailed registration. Qiaoxi Store provides free practice for music lovers in front of the store from 7: 30 to 9: 30 every night on April 25th.
Award setting:
3 in each group, first prize: second prize: third prize:
Arrangement of commodity promotion activities:
1, seasonal commodity bungee jumping
Joint promotion by manufacturers, self-promotion by Qiaoxi Store, and 50% discount on selected 10 knitted cotton products.
2. Fresh tide and early market price
Introduce several ultra-low-priced fresh goods to limit sales.
3, shopping packages, dishes are happy.
Those who reach the designated cash will exchange the designated daily necessities at the designated place with the computer receipt and the designated cash.
Theme scheme of supermarket activities on May 1 ST Labor Day 3 I. Activity background:
After the Spring Festival, May Day will be the second peak season for sales. This period coincides with the "May Day" holiday, and the passenger flow will increase and the demand will be strong. In order to better seize this opportunity, this special planning activity is specially launched. This kind of promotion will stimulate and stabilize customers all over the world through the promotion of some low-priced sensitive goods and seasonal goods, thus establishing a good image of the host.
Second, the theme of the event: the feeling of home, the fun of price.
Three. Activity time: April 28th to May 10.
Fourth, the purpose of the activity: let customers and friends spend a relaxed, leisure, entertainment and money-saving holiday and enjoy the happiness of family shopping, thus promoting holiday consumption and increasing store sales.
Verb (abbreviation for verb) Location: In-store promotion
Contact manufacturers such as daily chemicals and dairy products outside the store for off-site promotion. It is best to contact a company for off-site large-scale promotion (performance) and other activities.
6. Promotion forms: gift purchase, on-site tasting, lucky draw, etc.
Seven. Activities:
1. "May Day", I want a commodity concentration camp of five yuan and one yuan to form a commodity sales area (snacks, small department stores, daily chemicals, etc. ) is the cover.
2. Preferential purchase of commodities: customers who shop all over 38 yuan at one time can enjoy a discount of 5 1 fold/kloc-0 /500g/person for rice.
3. Customers and friends who buy 38 yuan at one time can take part in the lucky draw and 78 yuan twice with their computer receipts. The more opportunities they buy, the more chances they will win the prize, and so on. The receipt is not accumulated, and it shall not exceed 3 times at most (on-site counters and home appliances will not participate in this activity). You can be lucky enough to get the following generous prizes: (See Prize Settings:)
First prize: a gift worth 300 yuan (5 in total).
Second prize: a gift worth 30 yuan (5 copies).
Third prize: a gift worth 10 yuan (20 copies).
Fourth prize: a gift worth 3 yuan (100).
Fifth prize: 1 yuan (500 copies).
Note: 1. On-site lottery on the same day, shopping receipts are not accumulated (multiple purchases).
2. All employees of our store are not allowed to participate in this activity.
Eight, promotional items options (* * * 150 items)
Fresh category: 25 promotional items (5 pieces are needed for shocking price)
Every day, there are 1 vegetables with shocking prices, which are harvested on site every day. (Vegetables with price advantage) are mainly provided to the morning market, and there are four normal promotional items, such as tomatoes, cucumbers, Chinese cabbage, garlic bolts and so on.
2 pieces of meat: such as pork belly and 2: 8 meat stuffing, make one piece every week.
Fruit category: seasonal fruit), single products are sold at shocking prices every day, including four normal single products such as apples, pears and strawberries.
Daily necessities: 500g glutinous rice balls, glutinous rice balls, steamed stuffed buns, chicken legs and chicken wings.
Aquatic products and seafood are 1 respectively.
Bread 2 projects, make one every week.
Choose one cooked food and one cold dish.
4 bulk foods: bulk jelly, biscuits, candied fruit, Shaqima, etc.
Food category: 50 promotional items (5 items with shocking prices)
For the whole product (5 items): water, beer, green tea, barrel noodles, ham sausage and dairy products.
Seasonal drinks (7 items): such as 2.25l cola, 2l orange juice, 1.5 green tea, 500ml water, 500ml green tea, orange juice, canned beer, etc.
Leisure snacks (item 15): biscuits, potato chips, shrimp strips, bagged bean jelly, 720g Shaqima, 400g rice cake, rice tube, compressed biscuits, bagged melon seeds, peanuts, egg yolk pie, bread, turtle paste, 400g ham sausage, etc.
Brewing category (4 items): Wulian noodles, herbal tea, and 500g Guobao.
Daily necessities (item 15): oil, bagged rice, noodles, pickled mustard tuber, fermented bean curd, pot vinegar, soy sauce, canned fish, monosodium glutamate, sauce, laver, yuba, vermicelli, mustard oil, pepper oil, etc.
Department store category: 30 promotional items (5 items with shocking prices)
Household department stores: umbrella, apron, bath flower couple set, 16 clothes rack, cotton towel, stockings for men and women, ladies stockings, sandals for men and women, 4.90 yuan, packing box, underwear for men and women, dental appliances, travel bag, thermos cup, clothes sorting bag, disposable paper cup, suspender vest, pajamas, four-piece bed set, mop and space cup.
Home leisure: badminton racket set, oil painting stick, toys, stationery,
Daily chemical category: 30 promotional items (5 shocking prices)
Cleaning: sanitary napkins, pads, wet wipes, absorbent, soft absorbent, mosquito-repellent incense, toilet water, pesticides, toothpaste, toothbrush, soap, 1800g washing powder, soap, hand sanitizer, softener, perfume, etc.
Care: 200ml shampoo set, 200nl shower gel, gel cream, sunscreen set, cleanser, perfume, baby care, etc.
Nine, departmental cooperation:
Planning department:
Layout requirements: 10p is 8k coated paper.
1. Responsible for the design, printing, distribution and coordination of this event;
On the morning of February 25th, all dm publicity materials began to be photographed and typeset.
It will be sent for printing from March 26th to 27th, and it must be finished before 28th.
On April 28-29, organize personnel to distribute dm leaflets.
5. You can make a spray painting and hang it at the door (enlarge: the content and special price of this activity).
The promotion begins on June 30th.
Department:
1. The heads of various departments discuss the items of dm products, such as cover, bottom, shocking price, need to enlarge, etc.
2. All dm samples and gifts must be in place and registered in detail before 25th.
3. All dm commodities must ensure the supply of commodities during the activity.
On the evening of April 29th, before leaving work, all dm products must be displayed and pop should be hung in place. All dm products should be scanned in front of the cashier, and mistakes should be corrected in time.
5. The customer service department is responsible for the overall supervision of the lucky draw of this activity, controlling the distribution of gifts, registering and sorting, consulting and explaining customers, and reporting customers' reactions to the activity in time.
6. The store broadcast is responsible for the rolling publicity of the overall activities, which is broadcast once every half hour.
Theme scheme of supermarket activities on May 1 ST Labor Day 4 I. Activity background
Facing the coming of the first long holiday after the year, the first sales peak followed. In this transition period of spring and summer, consumption is more active, especially clothing and food.
Second, the activity ideas
May is the season when the weather turns warmer and tends to be stable, and it is also a good time for outdoor activities such as traveling. Specially held "May in Gong Kai, Fun with American Holidays" activities. Publicity is a big promotion activity, and it's time to save money for consumers. "Playing American Festivals" is a festival, during which we will hold many interesting activities. The purpose of this activity is to grasp the consumption characteristics of consumers in this period. Later, there were great love activities such as "Mother's Day", "Helping the Disabled Day" and "Milk Festival" throughout May.
III. Purpose of the activity
Improve store sales, at the same time increase corporate affinity, establish a good corporate image and cultivate loyal customers.
Fourth, the theme of May Day promotion activities.
"Gong opens in May and has a wonderful holiday."
V. Main publicity
1, I'll start the gong, so you can save money.
2. Play fake (price) period
Activity time of intransitive verbs:
April 25th-May 15
1, opening ceremony gift package, infinite surprise
2, the opening time, race against time
3, the perfect price, you can choose.
The "May Day" period is the peak of tourism. Before the citizens are ready to go to the tourist destination, some citizens' outdoor activities and short trips in the city will also be opportunities for us to promote our activities.
Activity content: the essence is bundled sales, and sales are divided into "travel packages" and "holiday packages".
"Travel Package" is aimed at short-distance travel consumers and foreign long-distance travel groups, accumulating discounts on individual goods and highlighting the price advantage.
The "Holiday Package" is aimed at people who are busy at work on weekdays and rarely rest, especially single consumers. It is mainly to combine the necessities of life properly. It is suggested to speculate on the concept of health here and launch the "Golden Week Health Spectrum".
May 1 "glorious meal of labor" is a nourishing series.
Special series of "Opening Chief Meal" on May 2nd.
May 3rd "Have a good meal" green series.
May 4th "Fashion Youth Meal" nutrition series.
May 5th "Youth Flying Meal" Beauty Series.
May 6th "Happy and Fun Meal" leisure series.
On May 7th, the series of stomachs was adjusted in "Quick Return Meal".
Daily recipes are different (mainly including: cuisines, juice drinks, snacks, etc. , bundled sales).
May 1 ST Labor Day supermarket activity theme scheme 51: Activity theme: Tianjing Department Store/Fashion City Special Week, Crazy May Day, come here to shop and send a grand prize.
Two. Activity time: April 27th-May 3rd.
Three. Purpose of the activity:
In the vibrant season, May Day Golden Week, this marketing activity is specially launched to meet the holiday consumption demand of consumers, expand market share and enhance the reputation of Tianjing Department Store/Fashion City.
Four: Activity atmosphere layout:
The apron stacked in the store has been replaced by the overall image of "Crazy May Day", which highlights the atmosphere. The original lintel of the supermarket was replaced by the lintel that was delivered continuously on May Day.
The west gate is hung with a 7M banner of "Tianjing Department Store/Fashion City Salute Workers". An outsourcing arch
Verb (short for verb) activity:
May Day Vouchers will be delivered crazily: from April 27th to May 3rd, in Tianjing Department Store/Fashion Jiacheng, the shopping vouchers will reach 5 1 yuan, and the five-yuan supermarket bill of lading will be delivered, and the shopping vouchers will reach 102, and the ten-yuan vouchers will be delivered, and so on, except for group purchase and wholesale, and the cash vouchers will not be cashed and the change will not be given, on April 27th.
May Day special exchange: April 28-May 28 1, the shopping ticket at Tianjing Department Store/Fashion Jiacheng reaches 5 1 yuan, plus one yuan can be exchanged for one catty of eggs. Each ticket is limited to 200 tickets per day until it is sold out.
May Day Market, gold 1 yuan: May 1 Sunday night, 19: 30-20: 30, at Tianjing Department Store/Fashion Jiacheng, shampoo, Coca-Cola, wash 8 eggs with one yuan, and in May 1 day, use one yuan as gold. See the POP advertisement in the store that night for details.
Six: May Day Price, Tianjing Lottery:
Passionate Summer, Passionate Lottery: From April 20th to May 3rd, customers can get a raffle ticket after shopping in 28 yuan (fashion city 88 yuan) at Tianjing Department Store, and they can participate in our large-scale lottery on May 3rd (see the announcement for details).
Award setting:
Grand prize: a 46-inch LCD flat-panel TV, 1.
First prize: 2 TCL refrigerators.
Second prize: 3 TCL washing machines.
Third prize: 20 sets of TCL floor fan (weekly sampling), fourth prize: 30 bottles of 5L blending oil (weekly sampling), and fifth prize: 10 roll of paper towels (weekly sampling).
Seven. Cost budget:
May Day atmosphere decoration: 3,000 yuan
May 1 coupon crazy delivery: 3500 yuan
Extraordinary May Day exchange: 2000 yuan
Late gold: 1 yuan 1000 yuan (limited purchase, cost control). Lottery fee: 20,000 yuan;
Poster fee: 10000 yuan;