1. According to the business experience of the past year, the most important thing to open a specialty store is to ensure the quality and service of milk.
The operation of the milk shop in the community is long-term. Once there is a bottle of milk quality problem, it will soon spread throughout the community and the signboard of the whole store will be smashed.
2. The operation of small milk shops must take the monopoly route. If all brands are sold, first of all, consumers don't know which brand to choose, and they will feel that the owner is not confident about his milk. Long-term operation, consumers' tastes will be very mixed, and it is not easy to cultivate customer loyalty.
3. A unified brand image is also easy to attract consumers' attention. Enterprises' support for specialty stores is definitely greater than that of ordinary dealers.
Investment cost of milk specialty store:
(1) The upfront expenses are mainly used for store rent, store decoration and technology transfer fees, so the upfront expenses account for about 80% of the investment in fresh milk bars.
The main investment in opening a fresh milk bar is in the early stage of storefront and decoration. In fact, opening any store is a big investment in the early stage. From the beginning of opening a shop, paying rent and the decoration cost of storefront decoration are basically all the expenses of opening a shop. The location of the storefront is generally selected in schools, supermarkets, residential areas and commercial areas with large traffic. After customers choose the store address, the best site selection experts in our headquarters will also give them some opinions according to the situation, so that customers can earn considerable profits at the initial stage of opening to the maximum extent. Customers can choose the size of the store according to the local actual situation. The store size of fresh milk bar can be large or small, and there is no fixed model. You can also open a window shop.
(2) The investment in the later stage is mainly personnel salaries, utilities, various raw and auxiliary materials including fresh milk. According to your own needs and choices, the rent of each store is different. The general initial investment is about1-30,000.
After the initial investment is completed, the later investment is relatively small, mainly the product materials and labor costs. If the store is not very big, generally 1~2 people will do. If the store is large, you can choose labor according to your needs. Then there is the material cost, which is not very big. The profit of fresh milk bar is very considerable, and the cost of materials will not be too high.