Comparison between the two:

First, the taste difference.

Kashgar 1

It is rich in cheese flavor and has a smooth taste.

2. Jane Eyre

Yogurt is very thick and has many flavors. 100% raw milk fermentation, no addition, except raw milk, sugar and lactic acid bacteria.

Second, the price difference.

Kashgar 1

As of February 2020, the price is between 15-20 yuan, which is a kind of yogurt with high cost performance.

2. Jane Eyre

As of February 2020, the price was between 15-40 yuan, and Bikacsi yogurt was expensive.

Third, the target population is different.

Kashgar 1

Positioning weight management yogurt for meal replacement, the core value of the brand is to shape the ideal figure, the target group is fitness enthusiasts, the main consumption scenes are before and after exercise, and the main selling points of the product are cheese making, pure natural, high protein, low fat/zero fat and low sugar/sugar-free.

2. Jane Eyre

Specially designed for pregnant mothers, rich in 5.2g milk protein and 160mg calcium. The formula is simple, no sucrose. Probiotics and dietary fiber can effectively promote intestinal patency.

Nutritional supplements for pregnant women based on dairy products are growing in the Asian market. The sales of dairy products for novice mothers are increasing at a rate of 20% every year, and about130,000 families are included in this growing market.

Baidu encyclopedia-Jane Eyre

Baidu encyclopedia-Kashi