Because the business is agricultural products, so Cui Guiliang said he is particularly concerned about the construction of the new socialist countryside: "I am the ninth time to participate in the People's Congress, each time mentioned the 'Three Rural' issue, once more than once attention. The government moved the true feelings, farmers see the hope." As "China's soybean milk king" leader, Cui Guiliang's voice out of the leading agricultural enterprises sense of mission.
Over the past ten years, Cui Guiliang has developed a small rice milling field with less than 100 employees into a large-scale listed enterprise group with domestic and international fame and a national agricultural leading enterprise, with more than 30 production bases and more than 100 modernized food production lines, and the market share of its leading products is as high as 80%, which ranked the first place in the domestic industry for many consecutive years. 2000, after the listing of the VIVOTEK, VIVOTEK has started its second venture. After the listing in 2000, VIVOTEK started the second venture and made the strategy of "Stabilizing the development of soybean milk and comprehensively entering the dairy industry". So far, the industrial layout of the dairy industry has been basically completed, and it has driven the development of the farming industry in the surrounding areas and increased the income of the farmers. Through the construction of dairy cattle demonstration bases and the establishment of profit linkage mechanisms with farmers, it helps farmers to get rich. Through the development of dairy farming, not only will a large number of crop residues and agricultural products processed cake meal partially utilized, but also to stable fertilizer fertilizer, to promote the development of sustainable agriculture, the realization of the virtuous cycle of agriculture and animal husbandry, thereby increasing the income of farmers.
Vivi Group in 2005 achieved sales revenue of 9.7 billion yuan, profits and taxes of 750 million yuan, directly for more than 20,000 people to provide jobs, driving tens of thousands of farmers to increase income and wealth, the cumulative profits and taxes for the country for many years nearly 4 billion yuan. March 18, 2006, the Chinese industry enterprise information dissemination center in the Great Hall of the People held a grand 10th National Commodity Sales Information Conference. Wei-Wei brand soybean milk powder from 1996 to 2005, for ten consecutive years ranked first in the national market sales of similar products.