Because of the rapid development of electronic media, the sales volume of magazines is very small, which is not enough to support the normal cost. Coke magazine is an abstract magazine for young people sponsored by Hubei Daily Media Group. It is committed to becoming the most influential young mind reader in China. We advocate "passionate life, happy success" with the concept of "Coke is the real realm of success". 20 1 1 The rapid development of electronic media leads to the small sales of magazines, which cannot support the normal cost.