Generally speaking, the products on the shelves in the store can be divided into three categories: explosive products, drainage products and profit products.
Explosive products: generally refers to products with strong market demand and large sales volume, and also refers to products with high search ranking weight. Usually an explosive product can drive the sales of other products in the whole store, so we must have the belief of creating explosive products.
Drainage products: Drainage products are usually priced low, mainly to attract more buyers to click through low prices, and then enter the store to increase the clicks of other products. The low-priced products that Shopee sees at the front desk are often sellers' strategies to attract traffic.
Profit products: This is actually the main source of store profits. Through the high cost performance of products or long-term accumulation of brands, it has been recognized by consumers.
Profit space, the so-called profit is whether the product makes money or not, and how much room to make money. No one wants to sell unprofitable products. If you want to know the profit rate of a product, you need to know the price of the product in the market and the price of competing products on the platform. The final price of the product directly affects the profit of the seller. Before determining the final price of the product, all the costs in the operation of the store should be cleared to ensure that the seller does not set the product price at a loss. Shopee data analysis-shrimp data-utility tools-pricing calculation is used to solve the pricing problem perfectly for sellers. By inputting product cost, weight, gross profit margin, discount and other information, the hidden price, pre-discount pricing and post-discount pricing of goods can be automatically calculated according to the formula.